SEO Basics for Realtors®Matthew Rathbunwww.TheAgentTrainer.com
Google - 85% of Web Traffic
ContentReigns!
Value   &Call ToAction
Write for Success!
Crawling  andIndexing
10% of Clicks90% of Clicks
Google.com/Alerts
www.google.com/profiles                         11
Google.com/Places                    12
13
14
Under the Hood
www.google.com/webmasters/tools/
www.Google.com/Analytics
Site Maps
Google.com/addurl
Lifestyle      Marketing
Property Descriptions                                                  This?Home has 4 bedrooms, 3 full baths, 2 car garag...
Become a Resource
Meta-Data: Data about Data             (Think “Card Catalog System”) Meta-Tag: Terms used to build structure for Meta-Data...
URL: Universal Resource Locator      (aka “web address”)           No more than 2 to the same site           Reciprocal Li...
Market Y       our Site
www.Google.com/AdWords
404: Page Not Found
68%of Real EstateBuyers search From A mobile Device beforespeaking to an Agent
www.HowToGoMo.com
www.seotools.com/semtoolbar
www.free-press-release.com
www.WayBackMachine.org
OpenSiteExplorer.com
seomoz.org/beginners-guide-to-seo
Marketingin the Age ofGoogle   YOUR ONLINE STRATEGY IS    YOUR BUSINESS STRATEGY        VA NE S S A FOX
www.TheAgentTrainer.com matthew@realtor.com Facebook.com/mattrathbun @mattrathbun  YouTube.com/MattRathbun1
SEO for Real Estate Agents
SEO for Real Estate Agents
SEO for Real Estate Agents
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SEO for Real Estate Agents

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Transcript of "SEO for Real Estate Agents"

  1. 1. SEO Basics for Realtors®Matthew Rathbunwww.TheAgentTrainer.com
  2. 2. Google - 85% of Web Traffic
  3. 3. ContentReigns!
  4. 4. Value &Call ToAction
  5. 5. Write for Success!
  6. 6. Crawling andIndexing
  7. 7. 10% of Clicks90% of Clicks
  8. 8. Google.com/Alerts
  9. 9. www.google.com/profiles 11
  10. 10. Google.com/Places 12
  11. 11. 13
  12. 12. 14
  13. 13. Under the Hood
  14. 14. www.google.com/webmasters/tools/
  15. 15. www.Google.com/Analytics
  16. 16. Site Maps
  17. 17. Google.com/addurl
  18. 18. Lifestyle Marketing
  19. 19. Property Descriptions This?Home has 4 bedrooms, 3 full baths, 2 car garage and overhalf an acre of land. Great house. Motivated Seller, bringall offers. Home is subject to Short Sale. ...or That?Imagine setting in your cozy sunroom on a warm springmorning, reading a book or laughing with family inLadysmith,VA. This amazing sunroom comes with 4bedrooms, 3 full baths & 2 car garage. Enjoy over half anacre while playing volleyball, enjoying a garden orhaving a family cookout. Seller also including the privatemaster with oversized closet, private bathroom, jacuzzi,cherry hardwoods, fireplace, granite counters & tallcabinets.
  20. 20. Become a Resource
  21. 21. Meta-Data: Data about Data (Think “Card Catalog System”) Meta-Tag: Terms used to build structure for Meta-Data http://www.onlinemetatag.com/ | Less than 65 Characters |Meta-Description: Allows some search engines to display a description of your site in search results | Less than 156 Characters | Google Spidering: A spider is a program that visits Websites and reads their pages and other information in order to create entries for a search engine index.
  22. 22. URL: Universal Resource Locator (aka “web address”) No more than 2 to the same site Reciprocal Links are dead (kinda) Inbound Links are Good Make ‘em Relevant
  23. 23. Market Y our Site
  24. 24. www.Google.com/AdWords
  25. 25. 404: Page Not Found
  26. 26. 68%of Real EstateBuyers search From A mobile Device beforespeaking to an Agent
  27. 27. www.HowToGoMo.com
  28. 28. www.seotools.com/semtoolbar
  29. 29. www.free-press-release.com
  30. 30. www.WayBackMachine.org
  31. 31. OpenSiteExplorer.com
  32. 32. seomoz.org/beginners-guide-to-seo
  33. 33. Marketingin the Age ofGoogle YOUR ONLINE STRATEGY IS YOUR BUSINESS STRATEGY VA NE S S A FOX
  34. 34. www.TheAgentTrainer.com matthew@realtor.com Facebook.com/mattrathbun @mattrathbun YouTube.com/MattRathbun1

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