SEO for Real Estate Agents

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  • 1. SEO Basics for Realtors®Matthew Rathbunwww.TheAgentTrainer.com
  • 2. Google - 85% of Web Traffic
  • 3. ContentReigns!
  • 4. Value &Call ToAction
  • 5. Write for Success!
  • 6. Crawling andIndexing
  • 7. 10% of Clicks90% of Clicks
  • 8. Google.com/Alerts
  • 9. www.google.com/profiles 11
  • 10. Google.com/Places 12
  • 11. 13
  • 12. 14
  • 13. Under the Hood
  • 14. www.google.com/webmasters/tools/
  • 15. www.Google.com/Analytics
  • 16. Site Maps
  • 17. Google.com/addurl
  • 18. Lifestyle Marketing
  • 19. Property Descriptions This?Home has 4 bedrooms, 3 full baths, 2 car garage and overhalf an acre of land. Great house. Motivated Seller, bringall offers. Home is subject to Short Sale. ...or That?Imagine setting in your cozy sunroom on a warm springmorning, reading a book or laughing with family inLadysmith,VA. This amazing sunroom comes with 4bedrooms, 3 full baths & 2 car garage. Enjoy over half anacre while playing volleyball, enjoying a garden orhaving a family cookout. Seller also including the privatemaster with oversized closet, private bathroom, jacuzzi,cherry hardwoods, fireplace, granite counters & tallcabinets.
  • 20. Become a Resource
  • 21. Meta-Data: Data about Data (Think “Card Catalog System”) Meta-Tag: Terms used to build structure for Meta-Data http://www.onlinemetatag.com/ | Less than 65 Characters |Meta-Description: Allows some search engines to display a description of your site in search results | Less than 156 Characters | Google Spidering: A spider is a program that visits Websites and reads their pages and other information in order to create entries for a search engine index.
  • 22. URL: Universal Resource Locator (aka “web address”) No more than 2 to the same site Reciprocal Links are dead (kinda) Inbound Links are Good Make ‘em Relevant
  • 23. Market Y our Site
  • 24. www.Google.com/AdWords
  • 25. 404: Page Not Found
  • 26. 68%of Real EstateBuyers search From A mobile Device beforespeaking to an Agent
  • 27. www.HowToGoMo.com
  • 28. www.seotools.com/semtoolbar
  • 29. www.free-press-release.com
  • 30. www.WayBackMachine.org
  • 31. OpenSiteExplorer.com
  • 32. seomoz.org/beginners-guide-to-seo
  • 33. Marketingin the Age ofGoogle YOUR ONLINE STRATEGY IS YOUR BUSINESS STRATEGY VA NE S S A FOX
  • 34. www.TheAgentTrainer.com matthew@realtor.com Facebook.com/mattrathbun @mattrathbun YouTube.com/MattRathbun1