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Realtor Technology Summary

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Realtor Technology Summary

Realtor Technology Summary

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  • Keep people apprised of the mundane details of your life…Also useful for people of similar interests, they use it to organize and meet each other.Increasingly used by young people for calendaring, corresponding, etc.
  • Transcript

    • 1. Matthew Rathbun, Broker
      ABR, ABRM, ASR, CSP, e-PRO, GRI, GREEN, QSC, RECS, SRS, SRES
      Realtor® Technology 101
      Matthew Rathbun Consulting © 2009
      1
    • 2. Swanepoel Reports
      “Failing to make a decision (to change) is simply not an option – the market will make one for you.”
      (Swanepoel Report)
    • 3. www.Realtor.org/Library
      www.Realtor.org/Research
    • 4. The Why of Technology
      Source: 2008 NAR Profile of Buyer and Sellers
    • 5. The Need for Speed
    • 6. What Are They Looking For?
    • 7.
    • 8. How about the Follow Thru?
      45% of Leads will turn into a sale for someone
      Only 10% will become a sale in 90 Days
      22-25% will convert to a sale in 180 days
      The average on-line buyer needs to be incubated for six months to a year.
      The older the Lead the less competition.
    • 9. NAR Statistics (2008) On-Line Consumers
      34% are between 25-34 years of age
      65% are Married
      17% are Single Females
      8% are Single Males
      Median income is $70,700 per year
      Who is On-Line?
    • 10. What Did they find important?
    • 11. Steps of Handling E-mail Leads
      Get the Client’s Information
      Make Disclosures
      Send just enough information…
      Call and Introduce yourself and Services
      Arrange Meeting
      Continue Communicating via Client’s Preference
    • 12. CAN SPAM Act(Controlling the Assault of Non-Solicited Pornography and Marketing Act)
      Must have legitimate return e-mail address
      Clear and Conspicuous notice of the recipients opportunity to “opt-out”
      Clear and Conspicuous notice of Solicitation
    • 13. NAR Opinion of CAN SPAM
      E-mail is to be used for:
      Responses to Inquires
      Contact Clients and firms involved in a transaction
      Remain in contact with former client
      Promote Property Listings
    • 14. Virginia Required Internet Rules (18VAC135-20-190)
      Agents name and licensed status must be disclosed on all solicitations or business related pages and e-mails.
      Brokerage Name, address and phone number must appear on all webpages in the first viewable section.
      Both must disclose all the locations in which they hold a license.
    • 15. Marketing Regs
      Cannot show listings “For Sale” if they are under contract or sold.
      NAR Rule – “REALTOR” cannot be used with any adjectives
    • 16. Text / SMS Google 411
      Google Reader
      Google GMail
      Google Calendar
      Google Talk
      Google Toolbar
      Google Earth (SnagIT)
      Google Analytics and Webmaster tools
    • 17.
    • 18.
    • 19. Google.com/maps
    • 20.
    • 21. Google.com/alerts
    • 22. Google.com/mail
    • 23. Google.com/docs
    • 24. www.Google.com/Picasa
    • 25. 25
    • 26. Samsung NV24HD Pros
      - 24mm wide in both photo and video mode.
      - HD video, but the HD does crop the top and bottom. IE the non HD mode will record a wider image vertically.
      Samsun Cons:
      - Video length is only 25 minutes. (let me know if the newer cameras last longer)
    • 27.
    • 28.
    • 29.
    • 30. The Brave New WorldWeb 2.0
    • 31. What is Social Media?
      Social media is people talking
      with other people on the internet!
    • 32. Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
      http://www.wikipedia.org
    • 33. “IN 2009, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.”
      IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN OVERVIEW, APRIL 2008
    • 34. Marketing is… having a conversation
    • 35. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.
    • 36. Turning the Megaphone around…
    • 37. Monologue
      Dialogue
    • 38. The Social Media Operating System
    • 39. Demographics
      170% Growth in 35-45 year olds in past year
      Average age of a user is 32
      Majority are College Graduates
      Largest increase of users are those over 55 in the past year
      175 million active users
      Average users have 120 friends
      18 million update daily
      Over 3 Billion minutes spent on Facebook daily
      Source: http://www.facebook.com/press/info.php?statistics
    • 40.
    • 41.
    • 42. 100,000,000The number of YouTube videos viewed per day.
    • 43.
    • 44.
    • 45.
    • 46. Photos – what not to do!
    • 47.
    • 48.
    • 49. Fax – Just say no!
    • 50. www.goaruna.com
    • 51.
    • 52. www.WikiMLS.com
    • 53. www.LowesRealtorBenefits.com
    • 54. Host Your Own Show!
    • 55. @mattrathbun
      Twitter for Real Estate book: www.MyTechOpinion.com
    • 56.
    • 57. Electronic Signatures
      UETA = Uniform Electronic Signature Act (1999)
    • 58.
    • 59. RSS in Plain English
    • 60.
    • 61. Google Blog Reader
    • 62. Online Buyer Guides
      Search for Homes and Land for Sale
      HomeBuying Guide
      State and Federal Fair Housing Guidelines
      What Does Virginia Require of an Agent?
      Caroline County Ordinances and Regulations
      Regional Information
      Required Property Disclosure Document
      EPA Lead Based Paint Disclosure (This is the one required by Federal Law)
      EPA Radon Consumer Information
      EPA Mold Information and Disclosures for Consumers
      Consumer’s Guide to Radon
      Green Remodeling Values and Guidelines
      Walkability Score for a given neighborhood
      School Information and Evaluation
      Free Credit Information
      Consumer Explanation and Information Regarding Shortsales
      Crime Statistics
      Weather Information and Patterns
    • 63. Online Buyer Guide II
      Area Libraries
      Central Rappahannock Regional Library system, primary facility in downtown Fredericksburg (210,000 volumes)
      Caroline County Library : The main public library carries a total of 35,000 volumes in the system, head quartered in Bowling Green and serves branches in Dawn, Ladysmith and Port Royal.
      LOCAL TAXES - 2006 Tax Year Real Estate
      Caroline County:Nominal Tax Rate/$100-$.53; Assessment Ratio-100%
      Town of Bowling Green:Nominal Tax Rate/$100-$.l7; Assessment Ratio-100%
      Town of Port Royal: No separate tax imposed
      Personal Property/Automobile and Trucks
      Caroline County: Nominal Tax Rate/$100-$6.25; Assessment Ratio-40%
      Town of Bowling Green: Nominal Tax Rate/$100-$1.20; Assessment Ratio-40%
      Town of Port Royal: No separate tax imposed
      Sales and Use Tax
      Caroline County: 1%
      State of Virginia: 4%
      Zip codes by region
      Bowling Green 22427, 633-5651
      Corbin 22446, (540) 373-1513
      Hanover 23069, (540) 537-5365
      Ladysmith 22501, 448-3316
      Milford 22514, 633-5413
      Port Royal 22535, 742-5759
      Rappahannock Academy 22538, 742-5604
      Ruther Glen 22546, 448-3900
      Sparta 22552, 633-9742
      Woodford 22580, 633-6923
      Workforce and Labor Statistics
      Tract and Block Information
      Locally Issued Permits according to HUD
      Census Information
      Renting Versus Buying Calculator
      Local Marketing Information
      Remodeling Cost versus Value
      CLUE Insurance Reporting Information
      Your Local Planning Commission
      Caroline County’s Webpage
      Caroline County Public Schools
      Caroline County Public Transportation / FRED Schedule
      Hospitals Near Caroline Virginia
    • 64. www.HomeFeedBack.com
    • 65. www.Picnik.com
    • 66.
    • 67.
    • 68. FlipVideo
    • 69.
    • 70. Videos that Educate
    • 71.
    • 72. www.TheAgentTrainer.com
      matthew@realtor.com
      Facebook.com/mattrathbun
      Twitter.com/mattrahbun

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