Realtor Technology Summary

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Realtor Technology Summary

Realtor Technology Summary

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  • Keep people apprised of the mundane details of your life…Also useful for people of similar interests, they use it to organize and meet each other.Increasingly used by young people for calendaring, corresponding, etc.

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  • 1. Matthew Rathbun, Broker
    ABR, ABRM, ASR, CSP, e-PRO, GRI, GREEN, QSC, RECS, SRS, SRES
    Realtor® Technology 101
    Matthew Rathbun Consulting © 2009
    1
  • 2. Swanepoel Reports
    “Failing to make a decision (to change) is simply not an option – the market will make one for you.”
    (Swanepoel Report)
  • 3. www.Realtor.org/Library
    www.Realtor.org/Research
  • 4. The Why of Technology
    Source: 2008 NAR Profile of Buyer and Sellers
  • 5. The Need for Speed
  • 6. What Are They Looking For?
  • 7.
  • 8. How about the Follow Thru?
    45% of Leads will turn into a sale for someone
    Only 10% will become a sale in 90 Days
    22-25% will convert to a sale in 180 days
    The average on-line buyer needs to be incubated for six months to a year.
    The older the Lead the less competition.
  • 9. NAR Statistics (2008) On-Line Consumers
    34% are between 25-34 years of age
    65% are Married
    17% are Single Females
    8% are Single Males
    Median income is $70,700 per year
    Who is On-Line?
  • 10. What Did they find important?
  • 11. Steps of Handling E-mail Leads
    Get the Client’s Information
    Make Disclosures
    Send just enough information…
    Call and Introduce yourself and Services
    Arrange Meeting
    Continue Communicating via Client’s Preference
  • 12. CAN SPAM Act(Controlling the Assault of Non-Solicited Pornography and Marketing Act)
    Must have legitimate return e-mail address
    Clear and Conspicuous notice of the recipients opportunity to “opt-out”
    Clear and Conspicuous notice of Solicitation
  • 13. NAR Opinion of CAN SPAM
    E-mail is to be used for:
    Responses to Inquires
    Contact Clients and firms involved in a transaction
    Remain in contact with former client
    Promote Property Listings
  • 14. Virginia Required Internet Rules (18VAC135-20-190)
    Agents name and licensed status must be disclosed on all solicitations or business related pages and e-mails.
    Brokerage Name, address and phone number must appear on all webpages in the first viewable section.
    Both must disclose all the locations in which they hold a license.
  • 15. Marketing Regs
    Cannot show listings “For Sale” if they are under contract or sold.
    NAR Rule – “REALTOR” cannot be used with any adjectives
  • 16. Text / SMS Google 411
    Google Reader
    Google GMail
    Google Calendar
    Google Talk
    Google Toolbar
    Google Earth (SnagIT)
    Google Analytics and Webmaster tools
  • 17.
  • 18.
  • 19. Google.com/maps
  • 20.
  • 21. Google.com/alerts
  • 22. Google.com/mail
  • 23. Google.com/docs
  • 24. www.Google.com/Picasa
  • 25. 25
  • 26. Samsung NV24HD Pros
    - 24mm wide in both photo and video mode.
    - HD video, but the HD does crop the top and bottom. IE the non HD mode will record a wider image vertically.
    Samsun Cons:
    - Video length is only 25 minutes. (let me know if the newer cameras last longer)
  • 27.
  • 28.
  • 29.
  • 30. The Brave New WorldWeb 2.0
  • 31. What is Social Media?
    Social media is people talking
    with other people on the internet!
  • 32. Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
    http://www.wikipedia.org
  • 33. “IN 2009, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.”
    IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN OVERVIEW, APRIL 2008
  • 34. Marketing is… having a conversation
  • 35. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.
  • 36. Turning the Megaphone around…
  • 37. Monologue
    Dialogue
  • 38. The Social Media Operating System
  • 39. Demographics
    170% Growth in 35-45 year olds in past year
    Average age of a user is 32
    Majority are College Graduates
    Largest increase of users are those over 55 in the past year
    175 million active users
    Average users have 120 friends
    18 million update daily
    Over 3 Billion minutes spent on Facebook daily
    Source: http://www.facebook.com/press/info.php?statistics
  • 40.
  • 41.
  • 42. 100,000,000The number of YouTube videos viewed per day.
  • 43.
  • 44.
  • 45.
  • 46. Photos – what not to do!
  • 47.
  • 48.
  • 49. Fax – Just say no!
  • 50. www.goaruna.com
  • 51.
  • 52. www.WikiMLS.com
  • 53. www.LowesRealtorBenefits.com
  • 54. Host Your Own Show!
  • 55. @mattrathbun
    Twitter for Real Estate book: www.MyTechOpinion.com
  • 56.
  • 57. Electronic Signatures
    UETA = Uniform Electronic Signature Act (1999)
  • 58.
  • 59. RSS in Plain English
  • 60.
  • 61. Google Blog Reader
  • 62. Online Buyer Guides
    Search for Homes and Land for Sale
    HomeBuying Guide
    State and Federal Fair Housing Guidelines
    What Does Virginia Require of an Agent?
    Caroline County Ordinances and Regulations
    Regional Information
    Required Property Disclosure Document
    EPA Lead Based Paint Disclosure (This is the one required by Federal Law)
    EPA Radon Consumer Information
    EPA Mold Information and Disclosures for Consumers
    Consumer’s Guide to Radon
    Green Remodeling Values and Guidelines
    Walkability Score for a given neighborhood
    School Information and Evaluation
    Free Credit Information
    Consumer Explanation and Information Regarding Shortsales
    Crime Statistics
    Weather Information and Patterns
  • 63. Online Buyer Guide II
    Area Libraries
    Central Rappahannock Regional Library system, primary facility in downtown Fredericksburg (210,000 volumes)
    Caroline County Library : The main public library carries a total of 35,000 volumes in the system, head quartered in Bowling Green and serves branches in Dawn, Ladysmith and Port Royal.
    LOCAL TAXES - 2006 Tax Year Real Estate
    Caroline County:Nominal Tax Rate/$100-$.53; Assessment Ratio-100%
    Town of Bowling Green:Nominal Tax Rate/$100-$.l7; Assessment Ratio-100%
    Town of Port Royal: No separate tax imposed
    Personal Property/Automobile and Trucks
    Caroline County: Nominal Tax Rate/$100-$6.25; Assessment Ratio-40%
    Town of Bowling Green: Nominal Tax Rate/$100-$1.20; Assessment Ratio-40%
    Town of Port Royal: No separate tax imposed
    Sales and Use Tax
    Caroline County: 1%
    State of Virginia: 4%
    Zip codes by region
    Bowling Green 22427, 633-5651
    Corbin 22446, (540) 373-1513
    Hanover 23069, (540) 537-5365
    Ladysmith 22501, 448-3316
    Milford 22514, 633-5413
    Port Royal 22535, 742-5759
    Rappahannock Academy 22538, 742-5604
    Ruther Glen 22546, 448-3900
    Sparta 22552, 633-9742
    Woodford 22580, 633-6923
    Workforce and Labor Statistics
    Tract and Block Information
    Locally Issued Permits according to HUD
    Census Information
    Renting Versus Buying Calculator
    Local Marketing Information
    Remodeling Cost versus Value
    CLUE Insurance Reporting Information
    Your Local Planning Commission
    Caroline County’s Webpage
    Caroline County Public Schools
    Caroline County Public Transportation / FRED Schedule
    Hospitals Near Caroline Virginia
  • 64. www.HomeFeedBack.com
  • 65. www.Picnik.com
  • 66.
  • 67.
  • 68. FlipVideo
  • 69.
  • 70. Videos that Educate
  • 71.
  • 72. www.TheAgentTrainer.com
    matthew@realtor.com
    Facebook.com/mattrathbun
    Twitter.com/mattrahbun