Realtor Technology Summary

Matthew Rathbun, Broker
ABR, ABRM, ASR, CSP, e-PRO, GRI, GREEN, QSC, RECS, SRS, SRES
Realtor® Technology 101
Matthew Rathbun Consulting © 2009
1

Swanepoel Reports
“Failing to make a decision (to change) is simply not an option – the market will make one for you.”
(Swanepoel Report)

www.Realtor.org/Library
www.Realtor.org/Research

The Why of Technology
Source: 2008 NAR Profile of Buyer and Sellers

The Need for Speed

What Are They Looking For?

How about the Follow Thru?
45% of Leads will turn into a sale for someone
Only 10% will become a sale in 90 Days
22-25% will convert to a sale in 180 days
The average on-line buyer needs to be incubated for six months to a year.
The older the Lead the less competition.

NAR Statistics (2008) On-Line Consumers
34% are between 25-34 years of age
65% are Married
17% are Single Females
8% are Single Males
Median income is $70,700 per year
Who is On-Line?

What Did they find important?

Steps of Handling E-mail Leads
Get the Client’s Information
Make Disclosures
Send just enough information…
Call and Introduce yourself and Services
Arrange Meeting
Continue Communicating via Client’s Preference

CAN SPAM Act(Controlling the Assault of Non-Solicited Pornography and Marketing Act)
Must have legitimate return e-mail address
Clear and Conspicuous notice of the recipients opportunity to “opt-out”
Clear and Conspicuous notice of Solicitation

NAR Opinion of CAN SPAM
E-mail is to be used for:
Responses to Inquires
Contact Clients and firms involved in a transaction
Remain in contact with former client
Promote Property Listings

Virginia Required Internet Rules (18VAC135-20-190)
Agents name and licensed status must be disclosed on all solicitations or business related pages and e-mails.
Brokerage Name, address and phone number must appear on all webpages in the first viewable section.
Both must disclose all the locations in which they hold a license.

Marketing Regs
Cannot show listings “For Sale” if they are under contract or sold.
NAR Rule – “REALTOR” cannot be used with any adjectives

Text / SMS Google 411
Google Reader
Google GMail
Google Calendar
Google Talk
Google Toolbar
Google Earth (SnagIT)
Google Analytics and Webmaster tools

Google.com/maps

Google.com/alerts

Google.com/mail

Google.com/docs

www.Google.com/Picasa

Samsung NV24HD Pros
- 24mm wide in both photo and video mode.
- HD video, but the HD does crop the top and bottom. IE the non HD mode will record a wider image vertically.
Samsun Cons:
- Video length is only 25 minutes. (let me know if the newer cameras last longer)

The Brave New WorldWeb 2.0

What is Social Media?
Social media is people talking
with other people on the internet!

Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
http://www.wikipedia.org

“IN 2009, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.”
IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN OVERVIEW, APRIL 2008

Marketing is… having a conversation

IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.

Turning the Megaphone around…

Monologue
Dialogue

The Social Media Operating System

Demographics
170% Growth in 35-45 year olds in past year
Average age of a user is 32
Majority are College Graduates
Largest increase of users are those over 55 in the past year
175 million active users
Average users have 120 friends
18 million update daily
Over 3 Billion minutes spent on Facebook daily
Source: http://www.facebook.com/press/info.php?statistics

100,000,000The number of YouTube videos viewed per day.

Photos – what not to do!

Fax – Just say no!

www.goaruna.com

www.WikiMLS.com

www.LowesRealtorBenefits.com

Host Your Own Show!

@mattrathbun
Twitter for Real Estate book: www.MyTechOpinion.com

Electronic Signatures
UETA = Uniform Electronic Signature Act (1999)

RSS in Plain English

Google Blog Reader

Online Buyer Guides
Search for Homes and Land for Sale
HomeBuying Guide
State and Federal Fair Housing Guidelines
What Does Virginia Require of an Agent?
Caroline County Ordinances and Regulations
Regional Information
Required Property Disclosure Document
EPA Lead Based Paint Disclosure (This is the one required by Federal Law)
EPA Radon Consumer Information
EPA Mold Information and Disclosures for Consumers
Consumer’s Guide to Radon
Green Remodeling Values and Guidelines
Walkability Score for a given neighborhood
School Information and Evaluation
Free Credit Information
Consumer Explanation and Information Regarding Shortsales
Crime Statistics
Weather Information and Patterns

Online Buyer Guide II
Area Libraries
Central Rappahannock Regional Library system, primary facility in downtown Fredericksburg (210,000 volumes)
Caroline County Library : The main public library carries a total of 35,000 volumes in the system, head quartered in Bowling Green and serves branches in Dawn, Ladysmith and Port Royal.
LOCAL TAXES - 2006 Tax Year Real Estate
Caroline County:Nominal Tax Rate/$100-$.53; Assessment Ratio-100%
Town of Bowling Green:Nominal Tax Rate/$100-$.l7; Assessment Ratio-100%
Town of Port Royal: No separate tax imposed
Personal Property/Automobile and Trucks
Caroline County: Nominal Tax Rate/$100-$6.25; Assessment Ratio-40%
Town of Bowling Green: Nominal Tax Rate/$100-$1.20; Assessment Ratio-40%
Town of Port Royal: No separate tax imposed
Sales and Use Tax
Caroline County: 1%
State of Virginia: 4%
Zip codes by region
Bowling Green 22427, 633-5651
Corbin 22446, (540) 373-1513
Hanover 23069, (540) 537-5365
Ladysmith 22501, 448-3316
Milford 22514, 633-5413
Port Royal 22535, 742-5759
Rappahannock Academy 22538, 742-5604
Ruther Glen 22546, 448-3900
Sparta 22552, 633-9742
Woodford 22580, 633-6923
Workforce and Labor Statistics
Tract and Block Information
Locally Issued Permits according to HUD
Census Information
Renting Versus Buying Calculator
Local Marketing Information
Remodeling Cost versus Value
CLUE Insurance Reporting Information
Your Local Planning Commission
Caroline County’s Webpage
Caroline County Public Schools
Caroline County Public Transportation / FRED Schedule
Hospitals Near Caroline Virginia

www.HomeFeedBack.com

www.Picnik.com

FlipVideo

Videos that Educate

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Realtor Technology Summary

by Matthew Rathbun on Jul 23, 2009

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