Matthew Rathbun, Broker<br />ABR, ABRM, ASR, CSP, e-PRO, GRI, GREEN, QSC, RECS, SRS, SRES<br />Realtor® Technology 101<br ...
Swanepoel Reports<br />“Failing to make a decision (to change) is simply not an option – the market will make one for you....
www.Realtor.org/Library<br />www.Realtor.org/Research<br />
The Why of Technology<br />Source: 2008 NAR Profile of Buyer and Sellers<br />
The Need for Speed<br />
What Are They Looking For?<br />
How about the Follow Thru?<br />45% of Leads will turn into a sale for someone<br />Only 10% will become a sale in 90 Days...
NAR Statistics (2008) On-Line Consumers<br />34% are between 25-34 years of age<br />65% are Married<br />17% are Single F...
What Did they find important?<br />
Steps of Handling E-mail Leads<br />Get the Client’s Information<br />Make Disclosures<br />Send just enough information…<...
CAN SPAM Act(Controlling the Assault of Non-Solicited Pornography and Marketing Act)<br />Must have legitimate return e-ma...
NAR Opinion of CAN SPAM<br />E-mail is to be used for:<br />Responses to Inquires<br />Contact Clients and firms involved ...
Virginia Required Internet Rules (18VAC135-20-190)<br />Agents name and licensed status must be disclosed on all solicitat...
Marketing Regs<br />Cannot show listings “For Sale” if they are under contract or sold.<br />NAR Rule – “REALTOR” cannot b...
Text / SMS Google 411<br />Google Reader<br />Google GMail<br />Google Calendar<br />Google Talk<br />Google Toolbar<br />...
Google.com/maps<br />
Google.com/alerts<br />
Google.com/mail<br />
Google.com/docs<br />
www.Google.com/Picasa<br />
25<br />
Samsung NV24HD Pros<br />- 24mm wide in both photo and video mode.<br />- HD video, but the HD does crop the top and botto...
The Brave New WorldWeb 2.0<br />
What is Social Media?<br />Social media is people talking<br />with other people on the internet!<br />
Officially, social media is “an umbrella term that defines the various activities that integrate technology, social intera...
“IN 2009, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.”<br />IAB PLATFORM STATUS REPORT: USER GE...
Marketing is… having a conversation<br />
IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.<br />
Turning the Megaphone around…<br />
Monologue<br />Dialogue<br />
The Social Media Operating System<br />
Demographics<br />170% Growth in 35-45 year olds in past year<br />Average age of a user is 32<br />Majority are College G...
100,000,000The number of YouTube videos viewed per day.<br />
Photos – what not to do!<br />
Fax – Just say no!<br />
www.goaruna.com<br />
www.WikiMLS.com<br />
www.LowesRealtorBenefits.com<br />
Host Your Own Show!<br />
@mattrathbun<br />Twitter for Real Estate book: www.MyTechOpinion.com<br />
Electronic Signatures<br />UETA = Uniform Electronic Signature Act (1999)<br />
RSS in Plain English<br />
Google Blog Reader<br />
Online Buyer Guides<br />Search for Homes and Land for Sale <br />HomeBuying Guide <br />State and Federal Fair Housing Gu...
Online Buyer Guide  II<br />Area Libraries<br />Central Rappahannock Regional Library system, primary facility in downtown...
www.HomeFeedBack.com<br />
www.Picnik.com<br />
FlipVideo<br />
Videos that Educate<br />
www.TheAgentTrainer.com<br />matthew@realtor.com<br />Facebook.com/mattrathbun<br />Twitter.com/mattrahbun<br />
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Realtor Technology Summary

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Realtor Technology Summary

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  • Keep people apprised of the mundane details of your life…Also useful for people of similar interests, they use it to organize and meet each other.Increasingly used by young people for calendaring, corresponding, etc.
  • Transcript of "Realtor Technology Summary"

    1. 1. Matthew Rathbun, Broker<br />ABR, ABRM, ASR, CSP, e-PRO, GRI, GREEN, QSC, RECS, SRS, SRES<br />Realtor® Technology 101<br />Matthew Rathbun Consulting © 2009<br />1<br />
    2. 2. Swanepoel Reports<br />“Failing to make a decision (to change) is simply not an option – the market will make one for you.”<br />(Swanepoel Report)<br />
    3. 3. www.Realtor.org/Library<br />www.Realtor.org/Research<br />
    4. 4. The Why of Technology<br />Source: 2008 NAR Profile of Buyer and Sellers<br />
    5. 5. The Need for Speed<br />
    6. 6. What Are They Looking For?<br />
    7. 7.
    8. 8. How about the Follow Thru?<br />45% of Leads will turn into a sale for someone<br />Only 10% will become a sale in 90 Days<br />22-25% will convert to a sale in 180 days<br />The average on-line buyer needs to be incubated for six months to a year.<br />The older the Lead the less competition.<br />
    9. 9. NAR Statistics (2008) On-Line Consumers<br />34% are between 25-34 years of age<br />65% are Married<br />17% are Single Females<br />8% are Single Males<br />Median income is $70,700 per year<br />Who is On-Line?<br />
    10. 10. What Did they find important?<br />
    11. 11. Steps of Handling E-mail Leads<br />Get the Client’s Information<br />Make Disclosures<br />Send just enough information…<br />Call and Introduce yourself and Services<br />Arrange Meeting<br />Continue Communicating via Client’s Preference<br />
    12. 12. CAN SPAM Act(Controlling the Assault of Non-Solicited Pornography and Marketing Act)<br />Must have legitimate return e-mail address<br />Clear and Conspicuous notice of the recipients opportunity to “opt-out”<br />Clear and Conspicuous notice of Solicitation<br />
    13. 13. NAR Opinion of CAN SPAM<br />E-mail is to be used for:<br />Responses to Inquires<br />Contact Clients and firms involved in a transaction<br />Remain in contact with former client<br />Promote Property Listings<br />
    14. 14. Virginia Required Internet Rules (18VAC135-20-190)<br />Agents name and licensed status must be disclosed on all solicitations or business related pages and e-mails.<br />Brokerage Name, address and phone number must appear on all webpages in the first viewable section.<br />Both must disclose all the locations in which they hold a license.<br />
    15. 15. Marketing Regs<br />Cannot show listings “For Sale” if they are under contract or sold.<br />NAR Rule – “REALTOR” cannot be used with any adjectives <br />
    16. 16. Text / SMS Google 411<br />Google Reader<br />Google GMail<br />Google Calendar<br />Google Talk<br />Google Toolbar<br />Google Earth (SnagIT)<br />Google Analytics and Webmaster tools<br />
    17. 17.
    18. 18.
    19. 19. Google.com/maps<br />
    20. 20.
    21. 21. Google.com/alerts<br />
    22. 22. Google.com/mail<br />
    23. 23. Google.com/docs<br />
    24. 24. www.Google.com/Picasa<br />
    25. 25. 25<br />
    26. 26. Samsung NV24HD Pros<br />- 24mm wide in both photo and video mode.<br />- HD video, but the HD does crop the top and bottom. IE the non HD mode will record a wider image vertically.<br />Samsun Cons:<br />- Video length is only 25 minutes. (let me know if the newer cameras last longer)<br />
    27. 27.
    28. 28.
    29. 29.
    30. 30. The Brave New WorldWeb 2.0<br />
    31. 31. What is Social Media?<br />Social media is people talking<br />with other people on the internet!<br />
    32. 32. Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”<br />http://www.wikipedia.org<br />
    33. 33. “IN 2009, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.”<br />IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN OVERVIEW, APRIL 2008 <br />
    34. 34. Marketing is… having a conversation<br />
    35. 35. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.<br />
    36. 36. Turning the Megaphone around…<br />
    37. 37. Monologue<br />Dialogue<br />
    38. 38. The Social Media Operating System<br />
    39. 39. Demographics<br />170% Growth in 35-45 year olds in past year<br />Average age of a user is 32<br />Majority are College Graduates<br />Largest increase of users are those over 55 in the past year<br />175 million active users<br />Average users have 120 friends<br />18 million update daily<br />Over 3 Billion minutes spent on Facebook daily<br />Source: http://www.facebook.com/press/info.php?statistics<br />
    40. 40.
    41. 41.
    42. 42. 100,000,000The number of YouTube videos viewed per day.<br />
    43. 43.
    44. 44.
    45. 45.
    46. 46. Photos – what not to do!<br />
    47. 47.
    48. 48.
    49. 49. Fax – Just say no!<br />
    50. 50. www.goaruna.com<br />
    51. 51.
    52. 52. www.WikiMLS.com<br />
    53. 53. www.LowesRealtorBenefits.com<br />
    54. 54. Host Your Own Show!<br />
    55. 55. @mattrathbun<br />Twitter for Real Estate book: www.MyTechOpinion.com<br />
    56. 56.
    57. 57. Electronic Signatures<br />UETA = Uniform Electronic Signature Act (1999)<br />
    58. 58.
    59. 59. RSS in Plain English<br />
    60. 60.
    61. 61. Google Blog Reader<br />
    62. 62. Online Buyer Guides<br />Search for Homes and Land for Sale <br />HomeBuying Guide <br />State and Federal Fair Housing Guidelines <br />What Does Virginia Require of an Agent? <br />Caroline County Ordinances and Regulations <br />Regional Information <br />Required Property Disclosure Document <br />EPA Lead Based Paint Disclosure (This is the one required by Federal Law) <br />EPA Radon Consumer Information <br />EPA Mold Information and Disclosures for Consumers <br />Consumer’s Guide to Radon <br />Green Remodeling Values and Guidelines <br />Walkability Score for a given neighborhood <br />School Information and Evaluation <br />Free Credit Information <br />Consumer Explanation and Information Regarding Shortsales<br />Crime Statistics <br />Weather Information and Patterns <br />
    63. 63. Online Buyer Guide II<br />Area Libraries<br />Central Rappahannock Regional Library system, primary facility in downtown Fredericksburg (210,000 volumes) <br />Caroline County Library : The main public library carries a total of 35,000 volumes in the system, head quartered in Bowling Green and serves branches in Dawn, Ladysmith and Port Royal. <br />LOCAL TAXES - 2006 Tax Year Real Estate<br />Caroline County:Nominal Tax Rate/$100-$.53; Assessment Ratio-100% <br />Town of Bowling Green:Nominal Tax Rate/$100-$.l7; Assessment Ratio-100% <br />Town of Port Royal: No separate tax imposed <br />Personal Property/Automobile and Trucks<br />Caroline County: Nominal Tax Rate/$100-$6.25; Assessment Ratio-40% <br />Town of Bowling Green: Nominal Tax Rate/$100-$1.20; Assessment Ratio-40% <br />Town of Port Royal: No separate tax imposed <br />Sales and Use Tax<br />Caroline County: 1% <br />State of Virginia: 4% <br />Zip codes by region<br />Bowling Green 22427, 633-5651 <br />Corbin 22446, (540) 373-1513 <br />Hanover 23069, (540) 537-5365 <br />Ladysmith 22501, 448-3316 <br />Milford 22514, 633-5413 <br />Port Royal 22535, 742-5759 <br />Rappahannock Academy 22538, 742-5604 <br />Ruther Glen 22546, 448-3900 <br />Sparta 22552, 633-9742 <br />Woodford 22580, 633-6923 <br />Workforce and Labor Statistics <br />Tract and Block Information <br />Locally Issued Permits according to HUD <br />Census Information <br />Renting Versus Buying Calculator <br />Local Marketing Information <br />Remodeling Cost versus Value <br />CLUE Insurance Reporting Information <br />Your Local Planning Commission <br />Caroline County’s Webpage <br />Caroline County Public Schools <br />Caroline County Public Transportation / FRED Schedule <br />Hospitals Near Caroline Virginia <br />
    64. 64. www.HomeFeedBack.com<br />
    65. 65. www.Picnik.com<br />
    66. 66.
    67. 67.
    68. 68. FlipVideo<br />
    69. 69.
    70. 70. Videos that Educate<br />
    71. 71.
    72. 72. www.TheAgentTrainer.com<br />matthew@realtor.com<br />Facebook.com/mattrathbun<br />Twitter.com/mattrahbun<br />

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