Inexpensive Marketing2009

Using What’cha Got! Using the Internet Wisely (and inexpensively) Matthew Rathbun, Director of Professional Development ABR, ABRM, AHWD, ASR, CSP e-PRO, GRI, GREEN, QSC, SRS, SRES Licensed Broker

Two Tools that Have Nothing To Do With Today’s Class 2

THE WHAT AND WHY OF REAL  Swanepoel: “87% of Brokers feel that servicing smarter and more informed consumers I their largest concern”  Marc Davison, 1000 Watt Consulting: “How long can a trillion dollar industry sustain disregard for the iPOD, MySpace, Facebook, YouTube, Starbucks, text messaging and brand conscious consumers?”

SWANEPOEL REPORTS “Failing to make a decision (to change) is simply not an option – the market will make one for you.” (Swanepoel Report)

THE WHY OF TECHNOLOGY 1% 1% 38% 2% 5% 6% Internet (38%) Realtor (33%) Yard Sign (14%) Home Builder (6%) 14% Friend/Relative (5%) Knew Seller (2%) 33% Flyer/House Book (1%) Print Media (.87%) Source: 2008 NAR Profile of Buyer and Sellers

Facebook Demographics • 170% Growth in 35-45 year olds in past year • Average age of a user is 32 • Majority are College Graduates • Largest increase of users are those over 55 in the past year • 175 million active users • Average users have 120 friends • 18 million update daily • Over 3 Billion minutes spent on

WHAT’S DOIN’ – GETTING THE  Good Ol’ Fashion Door Knocking  Being Around – Getting Noticed  Introduction Letters  Popcorn and Home-staging DVD from Home Warranty Company  Packet of Seeds with you business cards – hand delivered…  Hanging out at Bookstores / Coffee Houses

WHAT’S DOIN’  Volunteering at…  Local Networking Groups  Co-marketing with Affiliates  Consumer Education Classes  Using Visual Tour for Buyer Showcase

COOL IDEA! – BUSINESS CARD LABELS

MLS IS OUR FRIEND!  Using the MLS  Send Letters to those who rented 9-12 months ago regarding the buyer market  Tax Record labels for postcards made on home printer  MLS Listing e-Mail Drip Campaign  Personal Promotions on Visual Tours or house Photos (if MLS allows)  Putting it in a Graph…

WWW.LOWESREALTORBENEFITS.COM

WWW.POSTLETS.COM

WWW.REALBIRD.COM

I say Innovation - Does my broker? 15

WWW.PROPERTYPREVIEWS.COM

REALTOR® TOOLS http://www.Realtor.org http://www.HousingMarketFacts.com

BLOGGING

VIDEOS ON YOUTUBE

• Text / SMS Google 411 - 46653 • Google Reader • Google GMail • Google Calendar • Google Tools – StarOffice (Word, Excel, PowerPoint, etc.) • Google Talk • Google Toolbar • Google Earth • Google Analytics • Google Alerts

CREATING HOME CDS WITH POWERPOINT  Things to add to a Home CD  All the Home Pictures  Visual Tour  Surveys  HOA Docs  Special Addendums  Tax Plats  YOUR contact information  Any other related documents…

Inexpensive Marketing2009

by Matthew Rathbun on Sep 14, 2009

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Inexpensive Marketing2009 — Presentation Transcript