Gri403 Personal Promotion 2014
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Gri403 Personal Promotion 2014

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You’re a brand whether you like it or not. It’s time you learned how to manage it. This course is optional, but the concepts it covers aren’t. Attend and walk away ready to plan, target, and ...

You’re a brand whether you like it or not. It’s time you learned how to manage it. This course is optional, but the concepts it covers aren’t. Attend and walk away ready to plan, target, and implement strategic marketing and build an image that will attract clients now and in the years to come.

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    Gri403 Personal Promotion 2014 Gri403 Personal Promotion 2014 Presentation Transcript

    • GRI 403: Personal Promotion TheAgentTrainer.com | @MattRathbun Matthew Rathbun ABR, CIPS, CRB, CRS, EPRO, GREEN, GRI, MRP, RSPS, SFR, SRS
    • MatthewRathbun Thinks He’s funnier than Broker Over 10 years in Always strives to be better www.TheAgentTrainer.com Husband and Father
    • www.TheAgentTrainer.com/gri403
    • I. Developing A Budget ! II. Developing A Marketing Plan ! III. The Follow-up ! IV. Evaluating Your Efforts ! V. Making It All Work ! Today’s Lineup
    • You’re A Rockstar
    • Anatomy of A RockStar Fans Performances Promotions Critics Websites Fansites Roadies Backstory
    • Just a Face in the Crowd?
    • TheAuditionPhase
    • Let’s Tell Them Who You Are
    • SECTION I ! Developing A Budget !
    • Business Expense - Those expenses incurred as a “cost of doing business” BUSINESS VS PROMOTIONAL Page 1 Promotional Expense - Income Producing expenses incurred in an “attempt to generate leads and attract business”
    • Creating A Budget Page 3
    • SECTION II ! Developing A Marketing Plan !
    • Marketing is a conversation
    • Understanding Your Consumer
    • 96%of homebuyers use the internet as part of the search process 49% of homebuyers found the home they bought online 64%searched on mobile device 76%drove by home they found online as the first step46%online inquires actually buy
    • 12weeks of active searching online before buying 3weeks of active searching before contacting agent 51weeks from first online inquiry until becoming serious about looking for a home
    • of buyers use a REALTOR® 90%
    • YouTube Moment Long Distance
    • 22
    • Personal Promotion - The sum total of all that is done to promote the use of your services Promotion and Marketing Page 8 Marketing - The sum total of all that is done to promote the sale of a service or product
    • Developing Business Quickly Page 8 For Sale By Owner Expired Listings Unoccupied Homes Foreclosures Open Houses Floor Time
    • Long Term Generation Page 9 Sphere of Influence Past Clients First Time Homebuyers Neighbors Relatives Organizations
    • SECTION II ! Branding !
    • How Do People Analyze You
    • BUILDING YOUR Page 10
    • “The most powerful concept in marketing is owning a word in the prospect’s mind” The Law of Focus Page 10
    • Name That Logo Page 10
    • Self Reflection Page 11 Strengths, Skills and Life Experiences How Do Client’s Benefit? How Do I Communicate My Message?
    • Page 12 Tools For Branding • Logo • Slogan • Your Image • Video • Photography • Color and Style • Design • Personal Appearance
    • SECTION III ! Your Niche !
    • Niche Marketing • What is your niche ! • Advantages ! • Disadvantages ! • How to Determine • What Do You Do? • What Do I Love? • What Do Other Ask of Me? • Passions Page 13
    • Individual Focus Page 15 What do I know about these people? What Do We Have In Common? Do I Fell Comfortable With Them? Where Can I Find Them? How Do I Reach Them? What Do They Need? How Can I Help Them?
    • Five Maintain a Customer Relationship Management System (CRM) Transfer all Contacts to a Spreadsheet Mail / eMail your SOI your Who, What and Where Create a systematic approach to staying in touch Be disciplined in maintaining your SOI and contacting them 1 2 3 4 5 Steps To Engaging Your Sphere of Influence
    • SECTION IV ! Delivering Your Message !
    • YouTube Moment Don Draper- MadMen
    • Page 16 Passive vs. Active
    • Engage Web Calls Newsletters Cards Networking Social The Plan Page 18
    • Page 18
    • Farming
    • Choosing Your Farm Is the soil fertile? Are there other farmers? Can you sustain it? Will it be profitable?
    • “People don’t buy what you do, they buy why you do it.” “ The goal is to do business with people who get what you do” Simon Sinek Author: Start With Why
    • “Selling to people who actually want to hear from you is more effective than interrupting strangers who don't,” ! -Seth Godin
    • Embrace the Client’s Experience
    • The Experience You offer has to be better than the one they’ve had...
    • Introduce Them To Your Better Experience
    • You have something that the Aggregators don’t have... Hyper-Local Content!
    • SEO GUIDE
    • 85% of Web Traffic
    • 95%…won’t leave the first page
    • • Bullet 10% of Clicks 90% of Clicks
    • GOOGLE. COM/ADDURL Page 1
    • Page 104
    • • Bullet Page 1
    • Flickr. com • Bullet Page 1
    • Pinterest.com
    • FSBO • Packets • Sites • Conversion
    • matthewRathbun.com/FSBO
    • Tradeshows, Festivals and Fairs
    • HUDMail • Bullet
    • Zillow • Bullet Page 1
    • Zillow.com/Agents • Create/Update Profile • Free Webinar's • Wordpress Plugins • Local Market Data • Mortgage Information • Facebook Apps • Website Badges • Market Data for your Site
    • • Bullet Zillow Profiles and Reviews (Think “SEO”)
    • • Bullet Claim and Enhance Your Listings!
    • zillow.com • Bullet Make Me Move
    • Trulia.com Page 1
    • Trulia.com/Voices
    • HouseLogic.com
    • Mailchimp.com • Bullet Page 1
    • VistaPrint .com
    • LowesRealtorBenefits.com
    • google.com/Sites
    • Google.com/PlacesForBusiness • Google.com/ PlacesForBusiness
    • • NARRPR.com
    • RBIntel.com
    • Using the MLS Send Letters to those who rented 9-12 months ago regarding the buyer marketTax Record labels for postcards made on home printer Get Affiliate Buy-in MLS Listing e-Mail Drip Campaign Personal Promotions on Visual Tours or house Photos (if MLS allows)
    • 76%of Sellers are more likely to list with an agent who offers a video 12%of Agents use video 81%of Buyers are more likely to look at home withVideos before those without
    • EngagePeople
    • YouTube Moment Jessica Edwards Call Me
    • Videolicious
    • Screenr .com • Screenr.com
    • SoundCloud .com
    • NextDoor .com
    • MeetUp .com Page 1
    • Create Your Own Networking Group •Lunch Meetings •Database Sharing •Common Webpage
    • WineParty
    • 138 Years Old... ...and It Still Works
    • Hand-written Notes
    • Ask For Referrals
    • OvernightPrints .com
    • SECTION IVa ! Photography !
    • TheBasics Pixels - Important Dots Page 1
    • Digital Single-Lens Reflex • Interchangeable Lens • HD Photos • Countless Settings • HD Video • Phase Detection Auto-Focus • Speed • Flexible Page 1
    • HDRPhotos (High Dynamic Range)
    • CameraPlus • Bullet Page 1
    • VisualStager.com • Bullet
    • Civic Involvement
    • SECTION V ! Followup !
    • Customer Relationship Manager CRM Page 24
    • Microsoft Outlook Page 1
    • Top Producer
    • WiseAgent .com
    • My Real Estate Tools
    • SECTION VI ! Evaluate Your Investment
    • Are You Showing Fruit? Page 26
    • Tracking Sources Page 25
    • Customer Status Level 1 - Pending Appointment Level 2 - Call Today Level 3 - Active Prospects Level 4 - Inactive Prospects Level 5 - Master Prospects Level 6 - Sphere of Influence Level 7 - Niche Farming Prospects
    • SECTION VII ! Making It Work
    • Where’s The Time? Page 26
    • • Bullet EasyEmerge.com
    • Prioritize Ideas Page 26 Delegate ! Automate ! Drop
    • Page 27 Bringing It All Together
    • Facebook.com/mattrathbun @mattrathbun Matthew@TheAgentTrainer.com www.TheAgentTrainer.com YouTube.com/MattRathbun1