Google Training for Realtors

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Google has a wide platform or tools and services beyond it’s basic search engine. This program explores a variety of ways to make sure you can get found on Google, but also covers advanced Google Maps …

Google has a wide platform or tools and services beyond it’s basic search engine. This program explores a variety of ways to make sure you can get found on Google, but also covers advanced Google Maps techniques for Realtors, Google Picasa, Google Docs, Google Tools and much, much more!

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  • 1.  Real  Estate  Edi+onMatthew Rathbun, BrokerABR, ABRM, AHWD, CDPE, CRB, CRS, e-PRO, GREEN, GRI, SFR, SRS, SRES
  • 2. TheAgentTrainer.com/GoogleFour Pillars 2010-2013©
  • 3. 3
  • 4. 4
  • 5. 5• “Better than Quickbooks”• “Sounds like Metallica”• “Delta Flight 5788”• “What Time is it in New York”• “www.TheAgentTrainer.com:New Contracts”• “~real estate”• “2+2=”• “Define: litigious”
  • 6. 695%...won’t  leave  the  first  page.
  • 7. Google SEO Starter Guidehttp://goo.gl/ji7N7
  • 8. 8Core Elements of SEOTitle:    Brief  Title  (like  a  book)  example  -­‐  “John  Smith  Real  Estate”Meta  Descrip/on:    (about  150  characters)    Describes  the  page  using  a  readable  paragraphMeta  Tags:    (fewer  are  beMer)  Just  a  few  keywords  related  to  the  content  on  the  page  [not  very  purposeful  anymore]TitleDescrip+onURL
  • 9. Imagine setting in your cozy sunroom on a warm springmorning, reading a book or laughing with family inLadysmith,VA. This amazing sunroom comes with 4bedrooms, 3 full baths & 2 car garage. Enjoy over half anacre while playing volleyball, enjoying a garden orhaving a family cookout. Seller also including the privatemaster with oversized closet, private bathroom, jacuzzi,cherry hardwoods, fireplace, granite counters & tallcabinets.This?...or That?Home has 4 bedrooms, 3 full baths, 2 car garage and overhalf an acre of land. Great house. Motivated Seller, bringall offers. Home is subject to Short Sale.Property Descriptions
  • 10. Search Stats 2012 MRIS MLSItem Searched Times Per DaySchools 100,203Rooms 10,687Amenities 13,083Appliances 14,306Transportation 18,850Exterior Features 20,247Community Rules 29,828Square Footage / Living Area 38,052Cooling Systems 38,052Current Financing 46,326Basement Type 49,488Parking 55,241Property Condition 64,298
  • 11. 11Google.com/addurl
  • 12. Google.com/alerts12
  • 13. Most Social Sites synccontact with GMail13
  • 14. Google.com/gmail14
  • 15. xobni.com
  • 16. Drive
  • 17. www.Google.com/Picasa
  • 18. Google.com/Voice18
  • 19. Google.com/Latitude
  • 20. Google.com/Places20
  • 21. 21Google.com/Places
  • 22. 22Google.com/Places
  • 23. Goo.gl23
  • 24. www.Goo.gl24
  • 25. Google.com/Maps25
  • 26. Google.com/Maps - embed26
  • 27. Plus.Google.com
  • 28. Google.com/chrome
  • 29. Google.com/docs29
  • 30. 30www.google.com/insights/consumersurveys
  • 31. 31www.google.com/webmasters/tools
  • 32. www.google.com/profiles32
  • 33. Google.com/sitesWikis  |  Websites  |  Intranets  33
  • 34. 34Google Sites Creation
  • 35. 35Google.com Site Templates
  • 36. 36Google Sites for Single Listing Pages
  • 37. Google  Cloud  Connect37
  • 38. Google’s www.Ribbet.com38
  • 39. Google.com/translate39
  • 40. Google.com/Blogger41
  • 41. 42Mobile
  • 42. Facebook.com/mattrathbun@mattrathbunmatthew@realtor.comwww.TheAgentTrainer.comYouTube.com/MattRathbun1