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 Real	  Estate	  Edi+onMatthew Rathbun, BrokerABR, ABRM, AHWD, CDPE, CRB, CRS, e-PRO, GREEN, GRI, SFR, SRS, SRES
TheAgentTrainer.com/GoogleFour Pillars 2010-2013©
3
4
5• “Better than Quickbooks”• “Sounds like Metallica”• “Delta Flight 5788”• “What Time is it in New York”• “www.TheAgentTra...
695%...won’t	  leave	  the	  first	  page.
Google SEO Starter Guidehttp://goo.gl/ji7N7
8Core Elements of SEOTitle:	  	  Brief	  Title	  (like	  a	  book)	  example	  -­‐	  “John	  Smith	  Real	  Estate”Meta	  ...
Imagine setting in your cozy sunroom on a warm springmorning, reading a book or laughing with family inLadysmith,VA. This ...
Search Stats 2012 MRIS MLSItem Searched Times Per DaySchools 100,203Rooms 10,687Amenities 13,083Appliances 14,306Transport...
11Google.com/addurl
Google.com/alerts12
Most Social Sites synccontact with GMail13
Google.com/gmail14
xobni.com
Drive
www.Google.com/Picasa
Google.com/Voice18
Google.com/Latitude
Google.com/Places20
21Google.com/Places
22Google.com/Places
Goo.gl23
www.Goo.gl24
Google.com/Maps25
Google.com/Maps - embed26
Plus.Google.com
Google.com/chrome
Google.com/docs29
30www.google.com/insights/consumersurveys
31www.google.com/webmasters/tools
www.google.com/profiles32
Google.com/sitesWikis	  |	  Websites	  |	  Intranets	  33
34Google Sites Creation
35Google.com Site Templates
36Google Sites for Single Listing Pages
Google	  Cloud	  Connect37
Google’s www.Ribbet.com38
Google.com/translate39
Google.com/Blogger41
42Mobile
Facebook.com/mattrathbun@mattrathbunmatthew@realtor.comwww.TheAgentTrainer.comYouTube.com/MattRathbun1
Google Training for Realtors
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Google Training for Realtors

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Google has a wide platform or tools and services beyond it’s basic search engine. This program explores a variety of ways to make sure you can get found on Google, but also covers advanced Google Maps techniques for Realtors, Google Picasa, Google Docs, Google Tools and much, much more!

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Transcript of "Google Training for Realtors"

  1. 1.  Real  Estate  Edi+onMatthew Rathbun, BrokerABR, ABRM, AHWD, CDPE, CRB, CRS, e-PRO, GREEN, GRI, SFR, SRS, SRES
  2. 2. TheAgentTrainer.com/GoogleFour Pillars 2010-2013©
  3. 3. 3
  4. 4. 4
  5. 5. 5• “Better than Quickbooks”• “Sounds like Metallica”• “Delta Flight 5788”• “What Time is it in New York”• “www.TheAgentTrainer.com:New Contracts”• “~real estate”• “2+2=”• “Define: litigious”
  6. 6. 695%...won’t  leave  the  first  page.
  7. 7. Google SEO Starter Guidehttp://goo.gl/ji7N7
  8. 8. 8Core Elements of SEOTitle:    Brief  Title  (like  a  book)  example  -­‐  “John  Smith  Real  Estate”Meta  Descrip/on:    (about  150  characters)    Describes  the  page  using  a  readable  paragraphMeta  Tags:    (fewer  are  beMer)  Just  a  few  keywords  related  to  the  content  on  the  page  [not  very  purposeful  anymore]TitleDescrip+onURL
  9. 9. Imagine setting in your cozy sunroom on a warm springmorning, reading a book or laughing with family inLadysmith,VA. This amazing sunroom comes with 4bedrooms, 3 full baths & 2 car garage. Enjoy over half anacre while playing volleyball, enjoying a garden orhaving a family cookout. Seller also including the privatemaster with oversized closet, private bathroom, jacuzzi,cherry hardwoods, fireplace, granite counters & tallcabinets.This?...or That?Home has 4 bedrooms, 3 full baths, 2 car garage and overhalf an acre of land. Great house. Motivated Seller, bringall offers. Home is subject to Short Sale.Property Descriptions
  10. 10. Search Stats 2012 MRIS MLSItem Searched Times Per DaySchools 100,203Rooms 10,687Amenities 13,083Appliances 14,306Transportation 18,850Exterior Features 20,247Community Rules 29,828Square Footage / Living Area 38,052Cooling Systems 38,052Current Financing 46,326Basement Type 49,488Parking 55,241Property Condition 64,298
  11. 11. 11Google.com/addurl
  12. 12. Google.com/alerts12
  13. 13. Most Social Sites synccontact with GMail13
  14. 14. Google.com/gmail14
  15. 15. xobni.com
  16. 16. Drive
  17. 17. www.Google.com/Picasa
  18. 18. Google.com/Voice18
  19. 19. Google.com/Latitude
  20. 20. Google.com/Places20
  21. 21. 21Google.com/Places
  22. 22. 22Google.com/Places
  23. 23. Goo.gl23
  24. 24. www.Goo.gl24
  25. 25. Google.com/Maps25
  26. 26. Google.com/Maps - embed26
  27. 27. Plus.Google.com
  28. 28. Google.com/chrome
  29. 29. Google.com/docs29
  30. 30. 30www.google.com/insights/consumersurveys
  31. 31. 31www.google.com/webmasters/tools
  32. 32. www.google.com/profiles32
  33. 33. Google.com/sitesWikis  |  Websites  |  Intranets  33
  34. 34. 34Google Sites Creation
  35. 35. 35Google.com Site Templates
  36. 36. 36Google Sites for Single Listing Pages
  37. 37. Google  Cloud  Connect37
  38. 38. Google’s www.Ribbet.com38
  39. 39. Google.com/translate39
  40. 40. Google.com/Blogger41
  41. 41. 42Mobile
  42. 42. Facebook.com/mattrathbun@mattrathbunmatthew@realtor.comwww.TheAgentTrainer.comYouTube.com/MattRathbun1

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