Four Pillars Technology CE Program

Selling a 2.0 World Matthew Rathbun, Broker ABR, ABRM, AHWD, CDPE, CSP, e-PRO, GREEN, GRI, SFR, SRS, SRES EarthCraft and Eco-Broker Certified

Don’t Be A Squirrel!

The Culture Act I 3

Failing to make a decision to change

is simply not an op3on

the market will make one for you. 2008 Swanepoel Report

YouTube Moment Think Different 7

THE WHY OF TECHNOLOGY 2%1% 38% 1% 5% 6% Internet (38%) Realtor (33%) Yard Sign (14%) Home Builder (6%) 14% Friend/Relative (5%) Knew Seller (2%) Flyer/House Book (1%) Print Media (.87%) 33% Source: 2009 NAR Profile of Buyer and Sellers

WHAT DID THEY FIND IMPORTANT? 100 75 50 25 0 Agent Info (3%) Company Info (5%) Area Information (21%) IDX/MLS (96%)

HOW ABOUT THE FOLLOW THRU? 45% of Leads will turn into a sale for someone Only 10% will become a sale in 90 Days 22-25% will convert to a sale in 180 days The average on-line buyer needs to be incubated for six months to a year. The older the Lead the less competition.

Who is On-‐Line? • NAR Statistics (2009) On-Line Consumers –34% are between 25-34 years of age –65% are Married –17% are Single Females –8% are Single Males –Median income is $70,700 per year

Hacker Ethics Hackers: Heroes of the Computer Revolution Steven Levy - 1984 • Access to computers—and anything which might teach you something about the way the world works—should be unlimited and total. • Always yield to the Hands-on Imperative! • All information should be free. • Mistrust authority—promote decentralization. • Hackers should be judged by their hacking, not bogus criteria such as degrees, age, race or position. • You can create art and beauty on a computer. • Computers can change your life for the better.

IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.

Turning the Megaphone around…

Marketing is a conversation

Consumers are online talking...

They are talking about... 23

anything.

everything.

yes, even your company.

• Click to edit Master text styles 28

YouTube Moment United, United 29

WWW.GOOGLE.COM/ALERTS

Tools of the Trade Act II 32

www.LowesRealtorBeneﬁts.com

Host Your Own Show!

Electronic Signatures UETA = Uniform Electronic Signature Act (1999)

Fax – Just say no!

www.goaruna.com

QR Codes

Google Love! ACT III 49

www.Google.com/Picasa

1-8 00- GOO G-41 1

Google.com/maps

Google.com/mail

Google.com/docs

Social Engagement Act IV 60

YouTube Moment SocialNomics 61

What is Social Media? Social Media ...with other is people on people talking... the internet.

Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” http://www.wikipedia.org

“IN 2009, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.” • IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING -‐ AN OVERVIEW, APRIL 2008

Engage Educate Edify 15:1 Engage to Pitch Ra1o 66

More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook Matthew Rathbun | Four Pillars, Inc ©

www.SeeMyListings.com

www.Facebook.com/RoostApp

www.Facebook.com Communities

www.SocialTheBook.com

Open Source Tools Act V 74

YouTube Moment RSS in Plain English 75

GOOGLE BLOG READER

Lights, Camera, Video! Act VI 78

.com 80

100,000,000 The number of YouTube videos viewed per day.

FLIPVIDEO

Be Safe Out There! ACT VII 87

HiJacked Listings! 88

Steps of Handling E-‐mail Leads • Get the Client’s Information • Make Disclosures • Send just enough information… • Call and Introduce yourself and Services • Arrange Meeting • Continue Communicating via Client’s Preference

• Must have legitimate return e-mail address • Clear and Conspicuous notice of the recipients opportunity to “opt-out” • Clear and Conspicuous notice of Solicitation • E-mail is to be used for: • Responses to Inquires • Contact Clients and firms involved in a transaction • Remain in contact with former client • Promote Property Listings

VIRGINIA -‐ DEFINING TECHNOLOGY Virginia Code 18VAC135-20-190 “Advertising” means all forms of representation, promotion and solicitation disseminated in any manner and by any means of communication to consumers for any purpose related to licensed real estate activity. Disclosures Required: 1. Firm’s name, city and state of office 2. Licensee’s Name 3. License Status 4. Jurisdiction(s) Licensed

• Agents name and licensed status must be disclosed on all solicitations or business related pages and e-mails. • Brokerage Name and address must appear on all webpages in the first viewable section. • Both must disclose all the locations in which they hold a license. • Cannot show listings “For Sale” if they are under contract or sold. • NAR Rule – “REALTOR” cannot be used with any adjectives

E-mail Disclosure

www.TheAgentTrainer.com matthew@realtor.com Facebook.com/mattrathbun @mattrathbun YouTube.com/MattRathbun1

Four Pillars Technology CE Program

by Matthew Rathbun on Oct 09, 2010

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Four Pillars Technology CE Program — Presentation Transcript