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Selling a 2.0 World




        Matthew Rathbun, Broker
ABR, ABRM, AHWD, CDPE, CSP, e-PRO, GREEN, GRI, SFR, SRS, SRES
    ...
Don’t Be
    A
Squirrel!
The Culture


  Act I
              3
Failing	
  to	
  make	
  a	
  decision	
  to	
  change
is	
  simply	
  not	
  an	
  op3on
the	
  market	
  will	
  make	
  one	
  for	
  you.




                                        2008	
  Swanepoel	
  Report
YouTube Moment


          Think Different




                            7
8
THE	
  WHY	
  OF	
  TECHNOLOGY
                                   2%1%         38%
                                      1...
WHAT	
  DID	
  THEY	
  FIND	
  IMPORTANT?


     100

      75

      50

       25
           0


Agent Info (3%)
       ...
HOW	
  ABOUT	
  THE	
  FOLLOW	
  THRU?
    45% of Leads will turn into a sale for someone
    Only 10% will become a sale ...
Who	
  is	
  On-­‐Line?


• NAR Statistics (2009) On-Line Consumers
 –34% are between 25-34 years of age
 –65% are Married...
Hacker Ethics
                            Hackers: Heroes of the Computer Revolution
                                     ...
IT’S A FUNDAMENTAL SHIFT IN
 THE WAY WE COMMUNICATE.
Turning the Megaphone around…
Marketing is a conversation
Consumers are online talking...
They are talking about...




                            23
anything.
everything.
yes, even your company.
27
• Click	
  to	
  edit	
  Master	
  text	
  
  styles




                                              28
YouTube Moment


         United, United




                          29
30
WWW.GOOGLE.COM/ALERTS
Tools of the
   Trade

 Act II
               32
www.LowesRealtorBenefits.com
Host	
  Your	
  Own	
  Show!
Electronic	
  Signatures




UETA = Uniform Electronic Signature Act (1999)
Page 17
Fax – Just say no!
www.goaruna.com
QR Codes
Google Love!



ACT III
               49
www.Google.com/Picasa
1-8
   00-
       GOO
           G-41
               1
Google.com/maps
Google.com/mail
Google.com/docs
Social
Engagement

 Act IV
             60
YouTube Moment


             SocialNomics




                            61
62
What is Social Media?

 Social Media            ...with other
       is                 people on
people talking...       ...
Officially, social media is “an
 umbrella term that defines the
 various activities that integrate
 technology, social int...
“IN 2009, IF YOU’RE NOT ON A SOCIAL
          NETWORKING SITE, YOU’RE NOT ON THE
                        INTERNET.”
•   IA...
Engage
 Educate
Edify

 15:1	
  Engage	
  to	
  Pitch	
  Ra1o
                                         66
67
More than 500 million active
users

50% of our active users log on
to Facebook in any given day

Average user has 130 frie...
69
www.SeeMyListings.com
www.Facebook.com/RoostApp
www.Facebook.com Communities
www.SocialTheBook.com
Open Source
   Tools

  Act V
              74
YouTube Moment


         RSS in Plain English




                                75
GOOGLE	
  BLOG	
  READER
Lights, Camera,
     Video!

   Act VI
                  78
79
.com




       80
100,000,000
The number of YouTube videos viewed per day.
FLIPVIDEO
84
Be Safe Out
   There!

ACT VII
              87
HiJacked Listings!



                     88
Steps	
  of	
  Handling	
  E-­‐mail	
  Leads
•   Get the Client’s Information
•   Make Disclosures
•   Send just enough in...
• Must have legitimate return e-mail address

• Clear and Conspicuous notice of the recipients
 opportunity to “opt-out”

...
VIRGINIA	
  -­‐	
  DEFINING	
  TECHNOLOGY
 Virginia Code 18VAC135-20-190

 “Advertising” means all forms of representation...
• Agents name and licensed status must be
 disclosed on all solicitations or
 business related pages and e-mails.

• Broke...
E-mail Disclosure
94
www.TheAgentTrainer.com




 matthew@realtor.com

 Facebook.com/mattrathbun

 @mattrathbun

  YouTube.com/MattRathbun1
Four Pillars Technology CE Program
Four Pillars Technology CE Program
Four Pillars Technology CE Program
Four Pillars Technology CE Program
Four Pillars Technology CE Program
Four Pillars Technology CE Program
Four Pillars Technology CE Program
Four Pillars Technology CE Program
Four Pillars Technology CE Program
Four Pillars Technology CE Program
Four Pillars Technology CE Program
Four Pillars Technology CE Program
Four Pillars Technology CE Program
Four Pillars Technology CE Program
Four Pillars Technology CE Program
Four Pillars Technology CE Program
Four Pillars Technology CE Program
Four Pillars Technology CE Program
Four Pillars Technology CE Program
Four Pillars Technology CE Program
Four Pillars Technology CE Program
Four Pillars Technology CE Program
Four Pillars Technology CE Program
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Four Pillars Technology CE Program

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This is the student handout for Four Pillars 2010 Technology Education Program. The class is approved for 3 hours of CE in Virginia. More information can be found at www.TheAgentTrainer.com

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Transcript of "Four Pillars Technology CE Program"

  1. 1. Selling a 2.0 World Matthew Rathbun, Broker ABR, ABRM, AHWD, CDPE, CSP, e-PRO, GREEN, GRI, SFR, SRS, SRES EarthCraft and Eco-Broker Certified
  2. 2. Don’t Be A Squirrel!
  3. 3. The Culture Act I 3
  4. 4. Failing  to  make  a  decision  to  change
  5. 5. is  simply  not  an  op3on
  6. 6. the  market  will  make  one  for  you. 2008  Swanepoel  Report
  7. 7. YouTube Moment Think Different 7
  8. 8. 8
  9. 9. THE  WHY  OF  TECHNOLOGY 2%1% 38% 1% 5% 6% Internet (38%) Realtor (33%) Yard Sign (14%) Home Builder (6%) 14% Friend/Relative (5%) Knew Seller (2%) Flyer/House Book (1%) Print Media (.87%) 33% Source: 2009 NAR Profile of Buyer and Sellers
  10. 10. WHAT  DID  THEY  FIND  IMPORTANT? 100 75 50 25 0 Agent Info (3%) Company Info (5%) Area Information (21%) IDX/MLS (96%)
  11. 11. HOW  ABOUT  THE  FOLLOW  THRU? 45% of Leads will turn into a sale for someone Only 10% will become a sale in 90 Days 22-25% will convert to a sale in 180 days The average on-line buyer needs to be incubated for six months to a year. The older the Lead the less competition.
  12. 12. Who  is  On-­‐Line? • NAR Statistics (2009) On-Line Consumers –34% are between 25-34 years of age –65% are Married –17% are Single Females –8% are Single Males –Median income is $70,700 per year
  13. 13. Hacker Ethics Hackers: Heroes of the Computer Revolution Steven Levy - 1984 • Access to computers—and anything which might teach you something about the way the world works—should be unlimited and total. • Always yield to the Hands-on Imperative! • All information should be free. • Mistrust authority—promote decentralization. • Hackers should be judged by their hacking, not bogus criteria such as degrees, age, race or position. • You can create art and beauty on a computer. • Computers can change your life for the better.
  14. 14. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.
  15. 15. Turning the Megaphone around…
  16. 16. Marketing is a conversation
  17. 17. Consumers are online talking...
  18. 18. They are talking about... 23
  19. 19. anything.
  20. 20. everything.
  21. 21. yes, even your company.
  22. 22. 27
  23. 23. • Click  to  edit  Master  text   styles 28
  24. 24. YouTube Moment United, United 29
  25. 25. 30
  26. 26. WWW.GOOGLE.COM/ALERTS
  27. 27. Tools of the Trade Act II 32
  28. 28. www.LowesRealtorBenefits.com
  29. 29. Host  Your  Own  Show!
  30. 30. Electronic  Signatures UETA = Uniform Electronic Signature Act (1999)
  31. 31. Page 17
  32. 32. Fax – Just say no!
  33. 33. www.goaruna.com
  34. 34. QR Codes
  35. 35. Google Love! ACT III 49
  36. 36. www.Google.com/Picasa
  37. 37. 1-8 00- GOO G-41 1
  38. 38. Google.com/maps
  39. 39. Google.com/mail
  40. 40. Google.com/docs
  41. 41. Social Engagement Act IV 60
  42. 42. YouTube Moment SocialNomics 61
  43. 43. 62
  44. 44. What is Social Media? Social Media ...with other is people on people talking... the internet.
  45. 45. Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” http://www.wikipedia.org
  46. 46. “IN 2009, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.” • IAB  PLATFORM  STATUS  REPORT:  USER  GENERATED  CONTENT,  SOCIAL  MEDIA,  AND  ADVERTISING  -­‐  AN  OVERVIEW,  APRIL  2008  
  47. 47. Engage Educate Edify 15:1  Engage  to  Pitch  Ra1o 66
  48. 48. 67
  49. 49. More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook Matthew Rathbun | Four Pillars, Inc ©
  50. 50. 69
  51. 51. www.SeeMyListings.com
  52. 52. www.Facebook.com/RoostApp
  53. 53. www.Facebook.com Communities
  54. 54. www.SocialTheBook.com
  55. 55. Open Source Tools Act V 74
  56. 56. YouTube Moment RSS in Plain English 75
  57. 57. GOOGLE  BLOG  READER
  58. 58. Lights, Camera, Video! Act VI 78
  59. 59. 79
  60. 60. .com 80
  61. 61. 100,000,000 The number of YouTube videos viewed per day.
  62. 62. FLIPVIDEO
  63. 63. 84
  64. 64. Be Safe Out There! ACT VII 87
  65. 65. HiJacked Listings! 88
  66. 66. Steps  of  Handling  E-­‐mail  Leads • Get the Client’s Information • Make Disclosures • Send just enough information… • Call and Introduce yourself and Services • Arrange Meeting • Continue Communicating via Client’s Preference
  67. 67. • Must have legitimate return e-mail address • Clear and Conspicuous notice of the recipients opportunity to “opt-out” • Clear and Conspicuous notice of Solicitation • E-mail is to be used for: • Responses to Inquires • Contact Clients and firms involved in a transaction • Remain in contact with former client • Promote Property Listings
  68. 68. VIRGINIA  -­‐  DEFINING  TECHNOLOGY Virginia Code 18VAC135-20-190 “Advertising” means all forms of representation, promotion and solicitation disseminated in any manner and by any means of communication to consumers for any purpose related to licensed real estate activity. Disclosures Required: 1. Firm’s name, city and state of office 2. Licensee’s Name 3. License Status 4. Jurisdiction(s) Licensed
  69. 69. • Agents name and licensed status must be disclosed on all solicitations or business related pages and e-mails. • Brokerage Name and address must appear on all webpages in the first viewable section. • Both must disclose all the locations in which they hold a license. • Cannot show listings “For Sale” if they are under contract or sold. • NAR Rule – “REALTOR” cannot be used with any adjectives
  70. 70. E-mail Disclosure
  71. 71. 94
  72. 72. www.TheAgentTrainer.com matthew@realtor.com Facebook.com/mattrathbun @mattrathbun YouTube.com/MattRathbun1

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