Four Pillars Technology CE Program

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This is the student handout for Four Pillars 2010 Technology Education Program. The class is approved for 3 hours of CE in Virginia. More information can be found at www.TheAgentTrainer.com

This is the student handout for Four Pillars 2010 Technology Education Program. The class is approved for 3 hours of CE in Virginia. More information can be found at www.TheAgentTrainer.com

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  • 1. Selling a 2.0 World Matthew Rathbun, Broker ABR, ABRM, AHWD, CDPE, CSP, e-PRO, GREEN, GRI, SFR, SRS, SRES EarthCraft and Eco-Broker Certified
  • 2. Don’t Be A Squirrel!
  • 3. The Culture Act I 3
  • 4. Failing  to  make  a  decision  to  change
  • 5. is  simply  not  an  op3on
  • 6. the  market  will  make  one  for  you. 2008  Swanepoel  Report
  • 7. YouTube Moment Think Different 7
  • 8. 8
  • 9. THE  WHY  OF  TECHNOLOGY 2%1% 38% 1% 5% 6% Internet (38%) Realtor (33%) Yard Sign (14%) Home Builder (6%) 14% Friend/Relative (5%) Knew Seller (2%) Flyer/House Book (1%) Print Media (.87%) 33% Source: 2009 NAR Profile of Buyer and Sellers
  • 10. WHAT  DID  THEY  FIND  IMPORTANT? 100 75 50 25 0 Agent Info (3%) Company Info (5%) Area Information (21%) IDX/MLS (96%)
  • 11. HOW  ABOUT  THE  FOLLOW  THRU? 45% of Leads will turn into a sale for someone Only 10% will become a sale in 90 Days 22-25% will convert to a sale in 180 days The average on-line buyer needs to be incubated for six months to a year. The older the Lead the less competition.
  • 12. Who  is  On-­‐Line? • NAR Statistics (2009) On-Line Consumers –34% are between 25-34 years of age –65% are Married –17% are Single Females –8% are Single Males –Median income is $70,700 per year
  • 13. Hacker Ethics Hackers: Heroes of the Computer Revolution Steven Levy - 1984 • Access to computers—and anything which might teach you something about the way the world works—should be unlimited and total. • Always yield to the Hands-on Imperative! • All information should be free. • Mistrust authority—promote decentralization. • Hackers should be judged by their hacking, not bogus criteria such as degrees, age, race or position. • You can create art and beauty on a computer. • Computers can change your life for the better.
  • 14. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.
  • 15. Turning the Megaphone around…
  • 16. Marketing is a conversation
  • 17. Consumers are online talking...
  • 18. They are talking about... 23
  • 19. anything.
  • 20. everything.
  • 21. yes, even your company.
  • 22. 27
  • 23. • Click  to  edit  Master  text   styles 28
  • 24. YouTube Moment United, United 29
  • 25. 30
  • 26. WWW.GOOGLE.COM/ALERTS
  • 27. Tools of the Trade Act II 32
  • 28. www.LowesRealtorBenefits.com
  • 29. Host  Your  Own  Show!
  • 30. Electronic  Signatures UETA = Uniform Electronic Signature Act (1999)
  • 31. Page 17
  • 32. Fax – Just say no!
  • 33. www.goaruna.com
  • 34. QR Codes
  • 35. Google Love! ACT III 49
  • 36. www.Google.com/Picasa
  • 37. 1-8 00- GOO G-41 1
  • 38. Google.com/maps
  • 39. Google.com/mail
  • 40. Google.com/docs
  • 41. Social Engagement Act IV 60
  • 42. YouTube Moment SocialNomics 61
  • 43. 62
  • 44. What is Social Media? Social Media ...with other is people on people talking... the internet.
  • 45. Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” http://www.wikipedia.org
  • 46. “IN 2009, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.” • IAB  PLATFORM  STATUS  REPORT:  USER  GENERATED  CONTENT,  SOCIAL  MEDIA,  AND  ADVERTISING  -­‐  AN  OVERVIEW,  APRIL  2008  
  • 47. Engage Educate Edify 15:1  Engage  to  Pitch  Ra1o 66
  • 48. 67
  • 49. More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook Matthew Rathbun | Four Pillars, Inc ©
  • 50. 69
  • 51. www.SeeMyListings.com
  • 52. www.Facebook.com/RoostApp
  • 53. www.Facebook.com Communities
  • 54. www.SocialTheBook.com
  • 55. Open Source Tools Act V 74
  • 56. YouTube Moment RSS in Plain English 75
  • 57. GOOGLE  BLOG  READER
  • 58. Lights, Camera, Video! Act VI 78
  • 59. 79
  • 60. .com 80
  • 61. 100,000,000 The number of YouTube videos viewed per day.
  • 62. FLIPVIDEO
  • 63. 84
  • 64. Be Safe Out There! ACT VII 87
  • 65. HiJacked Listings! 88
  • 66. Steps  of  Handling  E-­‐mail  Leads • Get the Client’s Information • Make Disclosures • Send just enough information… • Call and Introduce yourself and Services • Arrange Meeting • Continue Communicating via Client’s Preference
  • 67. • Must have legitimate return e-mail address • Clear and Conspicuous notice of the recipients opportunity to “opt-out” • Clear and Conspicuous notice of Solicitation • E-mail is to be used for: • Responses to Inquires • Contact Clients and firms involved in a transaction • Remain in contact with former client • Promote Property Listings
  • 68. VIRGINIA  -­‐  DEFINING  TECHNOLOGY Virginia Code 18VAC135-20-190 “Advertising” means all forms of representation, promotion and solicitation disseminated in any manner and by any means of communication to consumers for any purpose related to licensed real estate activity. Disclosures Required: 1. Firm’s name, city and state of office 2. Licensee’s Name 3. License Status 4. Jurisdiction(s) Licensed
  • 69. • Agents name and licensed status must be disclosed on all solicitations or business related pages and e-mails. • Brokerage Name and address must appear on all webpages in the first viewable section. • Both must disclose all the locations in which they hold a license. • Cannot show listings “For Sale” if they are under contract or sold. • NAR Rule – “REALTOR” cannot be used with any adjectives
  • 70. E-mail Disclosure
  • 71. 94
  • 72. www.TheAgentTrainer.com matthew@realtor.com Facebook.com/mattrathbun @mattrathbun YouTube.com/MattRathbun1