Engage | Convert   Coldwell Banker Elite
Expectations
NARProfile of Buyers  and Sellers
THE WHY OF TECHNOLOGY                               2%1%              38%                            5%    1%             ...
Online Consumer Response Expectations                         0       8   15          23        30 Over 1 Business DayWith...
WHAT DID THEY FIND IMPORTANT?      100        75        50        25             0 Agent Info (3%)                 Company...
HOW ABOUT THE FOLLOW THRU?•   45% of Leads will turn into a sale for someone•   Only 10% will become a sale in 90 Days•   ...
Who	  is	  On-­‐Line?• NAR Statistics (2009) On-Line Consumers  • 34% are between 25-34 years of age  • 65% are Married  •...
IT’S A FUNDAMENTALSHIFT IN THE WAYWE COMMUNICATE.
Marketing is a conversation
Do otherRealtorsmake you money?
Facebook Demographics• 170% Growth in 35-45 year olds in past year• Average age of a user is 32• Majority are College Grad...
BECAUSE SOCIAL MEDIA IS DEMOCRATIZINGCOMMUNICATIONS. BIG TIME.   Is It Trusted?          “                   Technology is...
The  Megaphone   has beenturned around.
LifestyleMarketing
Pushing versus Pulling
INCUBATION
Texting      •73% of American’s Text      •31% Prefer Text to Talk      •72% Prefer to be      responded to the way      t...
www.TxtAnytime.com
Groupme.com
.com
HappyGrasshopper.com
.com
NARRPR.com
RBIntel.com
FRA-YES.org
MRIS eMail+
Client Tracking Form                       EliteScoop.com/iteam
Consumer Focus Budget Sheet                      EliteScoop.com/iteam
A Word On Agency...
•Prerequisites•Compensation•Referral Fees•Use of LeadRouter•Response Times•Dispositions•Mortgage Referral•Confidentiality•...
www.EliteScoop.com/iteam              Questions?
Coldwell Banker Elite iTeam Consumer Engagement
Coldwell Banker Elite iTeam Consumer Engagement
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Coldwell Banker Elite iTeam Consumer Engagement

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Transcript of "Coldwell Banker Elite iTeam Consumer Engagement"

  1. 1. Engage | Convert Coldwell Banker Elite
  2. 2. Expectations
  3. 3. NARProfile of Buyers and Sellers
  4. 4. THE WHY OF TECHNOLOGY 2%1% 38% 5% 1% 6% Internet (38%) Realtor (33%) Yard Sign (14%) Home Builder (6%) 14% Friend/Relative (5%) Knew Seller (2%) Flyer/House Book (1%) Print Media (.87%) 33% Source: 2009 NAR Profile of Buyer and Sellers
  5. 5. Online Consumer Response Expectations 0 8 15 23 30 Over 1 Business DayWithin 1 Business Day 16 Same Day 19 Within 4 Hours 15 Within 2 Days 3 Within 1 Day 2 Within 30 Minutes Instantly 20 25
  6. 6. WHAT DID THEY FIND IMPORTANT? 100 75 50 25 0 Agent Info (3%) Company (5%) Area Information (21%) Homes For Sale (84%)
  7. 7. HOW ABOUT THE FOLLOW THRU?• 45% of Leads will turn into a sale for someone• Only 10% will become a sale in 90 Days• 22-25% will convert to a sale in 180 days• The average on-line buyer needs to be incubated for six months to a year.• The older the Lead the less competition.
  8. 8. Who  is  On-­‐Line?• NAR Statistics (2009) On-Line Consumers • 34% are between 25-34 years of age • 65% are Married • 17% are Single Females • 8% are Single Males • Median income is $70,700 per year
  9. 9. IT’S A FUNDAMENTALSHIFT IN THE WAYWE COMMUNICATE.
  10. 10. Marketing is a conversation
  11. 11. Do otherRealtorsmake you money?
  12. 12. Facebook Demographics• 170% Growth in 35-45 year olds in past year• Average age of a user is 32• Majority are College Graduates• Largest increase of users are those over 55 in the past year• 500 million active users• Average users have 130 friends• 250 million users login DAILY• Over 700 Billion minutes spent on FB Monthly • Source: http://www.facebook.com/press/info.php?statistics
  13. 13. BECAUSE SOCIAL MEDIA IS DEMOCRATIZINGCOMMUNICATIONS. BIG TIME. Is It Trusted? “ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” Rupert Murdoch, Global Media Entrepreneur
  14. 14. The Megaphone has beenturned around.
  15. 15. LifestyleMarketing
  16. 16. Pushing versus Pulling
  17. 17. INCUBATION
  18. 18. Texting •73% of American’s Text •31% Prefer Text to Talk •72% Prefer to be responded to the way they initiated contactsource: 2011 PEW Americans and Text Messaging Report
  19. 19. www.TxtAnytime.com
  20. 20. Groupme.com
  21. 21. .com
  22. 22. HappyGrasshopper.com
  23. 23. .com
  24. 24. NARRPR.com
  25. 25. RBIntel.com
  26. 26. FRA-YES.org
  27. 27. MRIS eMail+
  28. 28. Client Tracking Form EliteScoop.com/iteam
  29. 29. Consumer Focus Budget Sheet EliteScoop.com/iteam
  30. 30. A Word On Agency...
  31. 31. •Prerequisites•Compensation•Referral Fees•Use of LeadRouter•Response Times•Dispositions•Mortgage Referral•Confidentiality•Availability
  32. 32. www.EliteScoop.com/iteam Questions?

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