Basic SEO for Realtors

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Basic presentation for agents on how to increase their findability on Google and other search engines.

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Basic SEO for Realtors

  1. 1. SEO Basics for Realtors® Matthew Rathbun www.TheAgentTrainer.com
  2. 2. Google - 85% of Web Traffic
  3. 3. Content Reigns!
  4. 4. Write for Success!
  5. 5. Start with MLS Descriptions You can almost smell the campfires as you drive through the woods to roomy home in the country. Come enjoy the large yard that backs to the creek set on 8.33 wooded acres w/lots of privacy in Caroline County, VA. 2 yr young home boasts 2 full kitchens, fully finished basement w/handicapped access. You'll love the spiral staircase, bamboo floors, & abundance of natural lighting.
  6. 6. Become a Resource
  7. 7. Meta-Data: Data about Data (Think “Card Catalog System”) Meta-Tag: Terms used to build structure for Meta-Data http://www.onlinemetatag.com/ Meta-Description: Allows some search engines to display a description of your site in search results Google Spidering: A spider is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index.
  8. 8. URL: Universal Resource Locator (aka “web address”) No more than 2 to the same site Reciprocal Links are dead (kinda) Inbound Links are Good Make ‘em Relevant
  9. 9. Market Y our Site
  10. 10. Google.com/addurl
  11. 11. Google.com/Alerts
  12. 12. Under the Hood
  13. 13. www.google.com/webmasters/tools/
  14. 14. www.Google.com/Analytics
  15. 15. www.free-press-release.com

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