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Camp REBAC Course Provider Symposium: Winter 2011
[object Object],Goal for Today’s Class
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How We Will Meet Our Goal
How We Will Meet Our Goal ,[object Object],[object Object],[object Object],[object Object],[object Object]
How We Will Meet Our Goal ,[object Object],[object Object],[object Object],[object Object]
How We Will Meet Our Goal ,[object Object],[object Object]
How We Will Meet Our Goal ,[object Object],[object Object],[object Object],[object Object]
How We Will Meet Our Goal ,[object Object]
Timed Outline for Today 8:30 – 9:30 REBAC admin review + BPOR and e-PRO Dawn Headtke and Heidi Henning 9:30 – 9:45 15-min. break 9:45 – 10:15 Green, RPR + new courses Kristen Short 10:15 – 11:00 CRB courses Ginny Shipe 11:00 – 11:30 Marketing with Adorna Adorna 11:30 – 12:15 45-min. lunch 12:15 – 12:30 Broker education discussion panel Adorna plus panel 12:30 – 2:00 Marketing with Adorna Adorna 2:00 – 2:15 15-min. break 2:15 – 4:30 Marketing with Adorna Adorna
Before We Get Started ,[object Object],[object Object]
2012 REBAC Royalty Discounts January Green, 100, 200, 300 50% discount February ABR ®  Designation Course 50% discount March SRES ®  Designation Course 50% discount April Green, 100, 200, 300 50% discount September Green, 100, 200, 300 50% discount October ABR ®  Designation Course 50% discount November SRES ®  Designation Course 50% discount
2012 CRB Royalty Discounts ,[object Object],[object Object],[object Object],[object Object],[object Object]
REBAC Going Green ,[object Object],[object Object]
[object Object],[object Object],Hiring an Instructor
[object Object],[object Object],[object Object],[object Object],Hiring an Instructor
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hiring an Instructor
[object Object],[object Object],[object Object],[object Object],Hiring an Instructor
[object Object],Instructor Webinar Training ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],e-PRO ®
[object Object],e-PRO ® Alaska Alabama 6 hours 6 hours California 8 hours Florida 8 hours Georgia Indiana 6 hours 8 hours Kansas 8 hours Maine Minnesota Nevada 2 hours 8 hours 3 hours Oklahoma 8 hours Rhode Island 8 hours Texas 8 hours Washington 8 hours
e-PRO ® —WIIFM (What’s In It For Me?) ,[object Object],[object Object],[object Object]
e-PRO ® —WIIFM ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],e-PRO ® —Innovative Practices
[object Object],e-PRO®—Innovative Practices
[object Object],[object Object],e-PRO ® —Innovative Practices
[object Object],[object Object],[object Object],BPOR
[object Object],[object Object],[object Object],BPOR
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BPOR—WIIFM
[object Object],[object Object],BPOR—Innovative Practices
[object Object],[object Object],[object Object],[object Object],[object Object],Green
[object Object],[object Object],[object Object],[object Object],[object Object],Green
[object Object],Green 1. Nevada 2. Hawaii 3. Alaska 4. Arizona 5. Texas 6. Vermont 7. Iowa 8. Massachusetts 9. Delaware 10. New Jersey 11. Utah 12. Oregon 13. New York 14. Colorado 15. District of Columbia (California is #16)
[object Object],[object Object],[object Object],Green
Green—WIIFM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Green—WIIFM
[object Object],Green—Innovative Practices
[object Object],Green—Innovative Practices
[object Object],[object Object],[object Object],RPR TM : Real-Time Data, Market Knowledge, Informed Consumers
[object Object],[object Object],RPR TM —WIIFM
CRB Course Licensing REBAC Camp December 8, 2011     Chicago, IL
Today’s Schedule CRB Council:  101
Our Composition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is the Designation? ,[object Object]
Setting the stage …
Hello?  Anyone there? About  1  in every  11  Members is a Brokerage Manager or Owner
Hello?  Anyone there? Yet the Bulk of Education, Sharing & Resources are designed for the Agent Population
 
Research Reveals …
What Worry Wakes… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Feedback Reveals
On Stakeholder Expectations? No Class Today! Welcome to Your Training Center! Are You Delivering? Take One CRB Class Every Three Months for Maximum Results
Way Back When… There was a time when licensing CRB courses required much risk on the part of sponsoring organizations.  This is simply no longer the case.  Now when you partner with The CRB Council -  it will work out !
Delivery Models BLENDED LEARNING OPPORTUNITIES
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Survey Says … 5.0 Scale / Cumulative Average since 2008
The Bottom Line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Success Partner
Building and Implementing an Effective a Professional Development Marketing Plan A Strategy for Growth
Purpose of Today’s Workshop ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],For each NAR elective, certification  course and designation  Course Business Plan Worksheet
Course Business Plan Worksheet Wholesaler or retailer? Target audience(s) Grabber Msg WIIFM “flyer” Communicate Venues  Best trainer(s) Budget Pricing options,  audience/profit Up &cross-sell
Pricing Incentives/Bundling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) 2010 Dynamic Directions, Inc.  All Rights Reserved
Profit-Planning Worksheet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Compliments of Dynamic Directions, Inc. – DynamicDirections.com
Profit-Planning Worksheet Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Compliments of Dynamic Directions, Inc. – DynamicDirections.com
2 Day Course - P&L Example Pricing = $149 early/discount; $199 target price; $249 reg price Compliments of Dynamic Directions, Inc. – DynamicDirections.com $150 P/L $200 P/L $250 P/L V-Exp F-Exp 25 $3750 -$4500 $5000 -$3250 $6250 -$2000 $2250 $6000* 30 $4500 -$4250 $6000 -$2700 $7500 $1200 $2700 $6000* 35 $5250 -$3900 $7000 -$2150 $8750 -$400 $3150 $6000* 40 $6000 -$3600 $8000 -$1600 $10000 $400 $3600 $6000* 45 $6750 -$3300 $9000 -$1050 $11,250 $1150 $4050 $6000* 50 $7500 -$3000 $10,000 -$500 $12,500 $2000 $4500 $6000* 55 $8250 -$3300 $11,000 -$550 $13,750 $2200 $4950 $6600 60 $9000 -$3000 $12,000 $0 $15,000 $3000 $5400 $6600 65 $9750 -$2700 $13,000 $550 $16,250 $3800 $5850 $6600
2 Day Course - P&L Example Pricing = $279 early/discount; $299 target price; $329 reg price; $349 walk-in Compliments of Dynamic Directions, Inc. – DynamicDirections.com $280 P/L $300 P/L $330 P/L V-Exp F-Exp 25 $7000 -$1250 $7500 -$750 $8250 even $2250 $6000* 30 $8400 -$300 $9000 even $9900 $1200 $2700 $6000* 35 $9800 $650 $10,500 $1350 $11,550 $2400 $3150 $6000* 40 $11,200 $1000 $12,000 $1800 $13,200 $3000 $3600 $6600 45 $12,600 $1950 $13,500 $2850 $14,850 $4200 $4050 $6600 50 $14,000 $2900 $15,000 $3900 $16,500 $5400 $4500 $6600 55 $15,400 $3850 $16,500 $4950 $18,150 $6600 $4950 $6600 60 $16,800 $4800 $18,000 $6000 $19,800 $7800 $5400 $6600 65 $18,200 $5750 $19,500 $7050 $21,450 $9000 $5850 $6600
Evaluation Suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adorna O. Carroll Email: Adorna@Adorna.com (c) 2010 Dynamic Directions, Inc.  All Rights Reserved DynamicDirections.com Training for Today’s Professionals

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Adorna Carol REBAC Camp

  • 1. Camp REBAC Course Provider Symposium: Winter 2011
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  • 9. Timed Outline for Today 8:30 – 9:30 REBAC admin review + BPOR and e-PRO Dawn Headtke and Heidi Henning 9:30 – 9:45 15-min. break 9:45 – 10:15 Green, RPR + new courses Kristen Short 10:15 – 11:00 CRB courses Ginny Shipe 11:00 – 11:30 Marketing with Adorna Adorna 11:30 – 12:15 45-min. lunch 12:15 – 12:30 Broker education discussion panel Adorna plus panel 12:30 – 2:00 Marketing with Adorna Adorna 2:00 – 2:15 15-min. break 2:15 – 4:30 Marketing with Adorna Adorna
  • 10.
  • 11. 2012 REBAC Royalty Discounts January Green, 100, 200, 300 50% discount February ABR ® Designation Course 50% discount March SRES ® Designation Course 50% discount April Green, 100, 200, 300 50% discount September Green, 100, 200, 300 50% discount October ABR ® Designation Course 50% discount November SRES ® Designation Course 50% discount
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  • 40. CRB Course Licensing REBAC Camp December 8, 2011  Chicago, IL
  • 41. Today’s Schedule CRB Council: 101
  • 42.
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  • 45. Hello? Anyone there? About 1 in every 11 Members is a Brokerage Manager or Owner
  • 46. Hello? Anyone there? Yet the Bulk of Education, Sharing & Resources are designed for the Agent Population
  • 47.  
  • 49.
  • 51. On Stakeholder Expectations? No Class Today! Welcome to Your Training Center! Are You Delivering? Take One CRB Class Every Three Months for Maximum Results
  • 52. Way Back When… There was a time when licensing CRB courses required much risk on the part of sponsoring organizations. This is simply no longer the case. Now when you partner with The CRB Council - it will work out !
  • 53. Delivery Models BLENDED LEARNING OPPORTUNITIES
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  • 63. The Survey Says … 5.0 Scale / Cumulative Average since 2008
  • 64.
  • 66. Building and Implementing an Effective a Professional Development Marketing Plan A Strategy for Growth
  • 67.
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  • 69. Course Business Plan Worksheet Wholesaler or retailer? Target audience(s) Grabber Msg WIIFM “flyer” Communicate Venues Best trainer(s) Budget Pricing options, audience/profit Up &cross-sell
  • 70.
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  • 73. 2 Day Course - P&L Example Pricing = $149 early/discount; $199 target price; $249 reg price Compliments of Dynamic Directions, Inc. – DynamicDirections.com $150 P/L $200 P/L $250 P/L V-Exp F-Exp 25 $3750 -$4500 $5000 -$3250 $6250 -$2000 $2250 $6000* 30 $4500 -$4250 $6000 -$2700 $7500 $1200 $2700 $6000* 35 $5250 -$3900 $7000 -$2150 $8750 -$400 $3150 $6000* 40 $6000 -$3600 $8000 -$1600 $10000 $400 $3600 $6000* 45 $6750 -$3300 $9000 -$1050 $11,250 $1150 $4050 $6000* 50 $7500 -$3000 $10,000 -$500 $12,500 $2000 $4500 $6000* 55 $8250 -$3300 $11,000 -$550 $13,750 $2200 $4950 $6600 60 $9000 -$3000 $12,000 $0 $15,000 $3000 $5400 $6600 65 $9750 -$2700 $13,000 $550 $16,250 $3800 $5850 $6600
  • 74. 2 Day Course - P&L Example Pricing = $279 early/discount; $299 target price; $329 reg price; $349 walk-in Compliments of Dynamic Directions, Inc. – DynamicDirections.com $280 P/L $300 P/L $330 P/L V-Exp F-Exp 25 $7000 -$1250 $7500 -$750 $8250 even $2250 $6000* 30 $8400 -$300 $9000 even $9900 $1200 $2700 $6000* 35 $9800 $650 $10,500 $1350 $11,550 $2400 $3150 $6000* 40 $11,200 $1000 $12,000 $1800 $13,200 $3000 $3600 $6600 45 $12,600 $1950 $13,500 $2850 $14,850 $4200 $4050 $6600 50 $14,000 $2900 $15,000 $3900 $16,500 $5400 $4500 $6600 55 $15,400 $3850 $16,500 $4950 $18,150 $6600 $4950 $6600 60 $16,800 $4800 $18,000 $6000 $19,800 $7800 $5400 $6600 65 $18,200 $5750 $19,500 $7050 $21,450 $9000 $5850 $6600
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