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Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
Research report on Consumer perception towards BAJAJ two wheelers
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Research report on Consumer perception towards BAJAJ two wheelers

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Amreli

Amreli

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  • 1. A Presentation on R ESEARCH REPORT ON “C ONSUMER P ERCEPTION TOWARDS BAJAJ T WO W HEELERS ” Sub. - CB Prepared by :- Mehul Rasadiya Enrolment No.:- 127220592042 Submitted to :- K.K. Parekh Institute of Management Studies (Amreli)
  • 2. I NTRODUCTION  This research report totally based on consumer perception towards the BAJAJ two wheelers.  BAJAJ is very popular brand in two wheelers segment.  Researcher want to find out actual perception of consumer towards the BAJAJ two wheelers so that researcher conduct this research report.
  • 3. C OMPANY P ROFILE Basic information Bajaj Auto Ltd. ROC registration number Nov-56 Incorporation year 1945 Ownership Bajaj Group Main activity Motorcycles Subsidiaries Bajaj Allianz General Insurance Co. Ltd. - - Bajaj Allianz Insurance Co. Ltd. Life Bajaj Auto Holdings Ltd.
  • 4. F OUNDERS P ROFILE Boards of directors / key personnel V P Bajaj Vikas Bajaj Gopal K Grover S P Bajaj Subash Bajaj Raj Krishnan Geetika Ekta Bajaj K K khetapal Rahul bajaj Madhur bajaj Rajeev Bajaj Sanjiv bajaj CH &MD Jt.MD Director Director Director Director secretary Director Manager(Accounts) CH Vice CH MD Exec. Director
  • 5. E CO -F RIENDLY  BAJAJ is committed to protecting the environment. The company’s manufacturing facilities at pune have state of the art facilities and air pollution control measures.
  • 6. C ONSUMER B EHAVIOR Consumer behavior refers to all psychological, social and physical behavior of all potential behavior of all potential consumers as they become aware of, evaluate, purchase, consume and tell others about products and services.
  • 7. P ERCEPTION “Perception can be defined as the process of selection ,organization and interpretation of stimuli into a meaningful and coherent picture of the world .”
  • 8. Research Methodology
  • 9. S TATEMENT OF THE PROBLEM Find the consumers perception towards BAJAJ vehicles.
  • 10. O BJECTIVES OF THE S TUDY  To determine the consumers perception towards BAJAJ vehicles.  To know the respondents problems towards BAJAJ vehicles.  To suggest solution to those problem.  To understand their reaction of the respondents towards BAJAJ vehicles in terms of awareness, perception & level of satisfaction.  To find out the level of dis-satisfaction.
  • 11. S AMPLE F RAME  Sample size: 30  Method : Non Random Sampling (Convince Sampling)  Unit : Various areas of Amreli which as follow Area Respondents Bansidhar Society 5 Sahajanand Society 7 Brahman Society 4 Om nagar 6 Jalaram nagar 8 Total 30
  • 12. L IMITATIONS OF THE STUDY  The study has been conducted only in Amreli  A conclusion is based on assumption.  The time selected for the study was short otherwise a more in depth study could have been made.
  • 13. R ESEARCH I NSTRUMENT
  • 14. DATA Interpretation
  • 15. 1 No. of respondents according to sex Sex No of respondents Percentage Male 22 73% Female 8 27% Total 30 100% Sex Male Female 27% 73%
  • 16. 2 Number of respondents and their percentages According to age group Sl. No Age Group No. Of Respondents Percentage 1 2 3 4 5 Total 10 9 6 3 2 30 18-25 25-30 30-35 35-40 40 & above 33% 30% 20% 10% 7% 100%
  • 17. 3 Table showing no of respondents according occupation Sl. No Occupation 1 4 5 6 Total Businessman Student Employed Housewife No of respondents 5 10 11 4 30 Percentage 17% 33% 37% 13% 100%
  • 18. 4 Sl. No 1 2 3 4 Total Occupation Below rs. 1,00,000 Rs. 1,00,000 Rs. 1,50,000 Rs. 1,50,000 - Rs.2,00,000 Rs.2,00,000 and above No. of Respondents According to income No. of Respondents percentage 3 10% 6 20% 5 17% 16 53% 30 100% Income Below 100000 100000-150000 150000-200000 10% 20% 53% 17% 200000 & Above
  • 19. 5 Awareness 1 2 Total No. of Respondents who are aware of Bajaj vehicle No. of Respondents 30 0 30 Percentage 100 0 100
  • 20. Ownership of various BAJAJ vehicles by the respondents 6 Sl. No 1 2 3 4 5 6 Total Vehicles Kristal Pulsar Ct 100 Discover Platina Others No. of Respondents 9 4 2 11 4 0 30 Percentage 30% 13% 07% 37% 13% 0% 100%
  • 21. 7 Sl no. 1 2 3 4 5 Total Color Red Black White Blue Other Preference of colors by respondents Of The Respondents 6 8 3 9 4 30 Percentage 20% 27% 10% 30% 13% 100% Color Red Black White 13% Blue Others 20% 30% 27% 10%
  • 22. 8 Sl no. problem 1 2 3 4 Total Frequently Often Very rare Never How often respondents face problem with BAJAJ vehicles Of Respondents 4 15 11 0 30 The Percentage 13% 50% 37% 0% 100%
  • 23. 9 Sl no. 1 2 3 4 Total Opinion of respondents towards after sales services Of The percentage Respondents Excellent 4 13% Good 9 30% Satisfactory 10 33% Not Satisfactory 7 24% 30 100% Opinion After Sales Service Excellent 24% Good Satisfactory Not Satisfy 13% 30% 33%
  • 24. 10 Si no. 1 2 3 4 Total Mileage 20 -35 km/hr 35 -45 km/hr 45 – 60 km/hr 60 & above Expectation of mileage by customers Of The Respondents 0 5 11 14 30 Percenta ge 0% 17% 37% 46% 100%
  • 25. 11 Awareness Yes No Can’t say Total Eco-friendliness No. Respondents 20 7 3 30 of Percentage 66 24 10 100 Eco-Friendliness Yes No Can't say 10% 24% 66%
  • 26. 12 Sl. No 1 2 3 4 Total Price Reasonable Expensive Highly exp Can’t say Perception of the respondents about the price of BAJAJ Of The Respondents 16 4 1 9 100 Percentage 53% 13% 04% 30% 100%
  • 27. 13 Sl no. 1 2 3 4 5 6 7 Total Vehicles Need Self esteem Advertisement Style Brand name Availability Other The factors that affect consumers purchase decision Of The Respondents 16 0 6 5 2 1 0 30 Percentage 53% 0% 20% 17% 7% 3% 0% 100%
  • 28. 14 Opinions of customers regarding quality Sl no. Opinion Of The Respondents 1 2 3 4 Total Excellent Good Satisfaction Not Satisfaction 3 10 14 3 30 Percenta ge 10 33 47 10 100
  • 29. 15 Satisfaction levels of consumers towards BAJAJ vehicle. Sl no. Opinion Of The Respondents 1 2 3 4 Total Highly Satisfied Satisfied Dissatisfied Highly Dissatisfied 7 20 3 0 30 Percentag e 24% 66% 10% 0% 100%
  • 30. F INDINGS  Majority of the respondents are interested to purchase BAJAJ bikes and are in the group of 18-25 so it’s best segment BAJAJ.  Most of the respondents belong to the male category.  Employed persons & Student are the main consumers of the BAJAJ bikes.  Most of the respondents belong to Rs.2, 00,000 and above income group.  Most of the respondents are aware of BAJAJ bikes are ecofriendly.  Highest respondents expects 60 and above mileage.
  • 31. F INDINGS  Major of the respondents think that prices of BAJAJ bikes are reasonable.  It is seen that majority of the respondents buy BAJAJ bikes for need.  It is observed that most of the respondent are satisfied with the bikes
  • 32. R ECOMMENDATIONS  More stylish with attractive features.  Different models BAJAJ bikes can be introduced, with better comfort, speed and power.  diverse advertisement in order to reach the right people at right time.  BAJAJ vehicles should be made cheaper without Compromising with the quality,  More bikes should be introduced having more mileage capacity like other brands of bike such as TVS, Hero, Honda etc.
  • 33. C ONCLUSION

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