NIT PATNA Visual Identity Manual

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NIT PATNA Visual Identity Manual

  1. 1. Visual Identity Design National Institute of Technology Patna1 DSM - Design Specification Manual DSM — 2010 National Institute of Technology Patna Design Specification Manual
  2. 2. contents
  3. 3. Previous Identity Design ......................................... 5 About Visual Identity Design ................................... 7 Idenity Brief for NIT Patna ....................................... 9 Font for Visual Identity (Roman) ..............................11 Font for Visual Identity (Devnagiri)...........................13 Logo Single colour ..................................................17 Logo Single colour (Devnagiri) ................................19 Logo & Symbol Unit 1 Unit A - Centralised .............................................23 2 Unit A - Centralised .............................................25 3 Unit A - Horizontal ...............................................27 4 Unit A - Centralised .............................................29 5 Unit A - Vertical ....................................................31 6 Unit A - Institute Seal ...........................................33 7 Unit A - Departments ...........................................35 NIT colour spectrum ................................................37 Multi colored variations ...........................................39 8 Unit A - Two colour logo .......................................41 9 Unit A - Single colour logo ..................................43 9 Unit B - Four colour logo ......................................45 10. Unit A - Outline logo ..........................................47 Stationery Design Business Card ........................................................51 Envelopes ................................................................53 Letterhead ...............................................................57 Certificate Design ....................................................59 CD/DVD - Cover design ..........................................61 Rubber Stamp ........................................................63 Medal Design ..........................................................653 DSM - Design Specification Manual National Institute of Technology Patna
  4. 4. about visual identity design?4 DSM - Design Specification Manual National Institute of Technology Patna
  5. 5. WHAT IS AN EFFECTIVE VISUAL IDENTITY? WHAT IS LOGO/ SYMBOL? » Clear semantic perception of the Insitution. The logo/ symbol is the focal point of any » Should be bold, direct and memorable. identity system and the key to its acceptance. » Unique in its own domain of visual idenities. Logos are signs, visual or word marks of identity » Communicate the insitutions persona. designed for easy recognition in every part of the world, » Work well across media and scale. from international corporation, to charities, political » Work both in black and white and in colour. parties, to community groups, Educational Institutions, etc. Logo/ symbol help us distinguish one institution from another. The way a logo does this is by reflecting visually, the activities, values or attributes that represent an insitution best-in the view of the Institutes visionaries. WHAT DO LOGOS MEAN? Their main purpose is to be informative (visually) to convey to whom or what something, someone, somewhere belongs. Insitutions which branch into various disciplines of their study domains, usually depict a vision, a visual statement through their logos; a statement with which one can identify the institution, hence are more abstract in nature. To depict a concept abstraction is preffered and the semantics of the form potrays the visual attributes.5 DSM - Design Specification Manual National Institute of Technology Patna
  6. 6. previous visual identity (need for change)6 DSM - Design Specification Manual National Institute of Technology Patna
  7. 7. BASE LINE FOR THE SYMBOL- SHRAMONAVARATH CHESTAYA: MEANING IS CEASELESS EFFORTS, CONTINUOUS STRIVING TOWARDS A GOAL. Absent in the current identity is the full name of the Institute in Devnagri and Roman Scripts, integrated as a single unit. The objective was to preserve the line “Shramonavarath Chestaya” from the previous identity and create a complete new form (symbol) to suit the changing times.7 DSM - Design Specification Manual National Institute of Technology Patna
  8. 8. generation of brief & keywords8 DSM - Design Specification Manual National Institute of Technology Patna
  9. 9. Metamorphosis from Bihar college of engineering to National Institute of Technology Patna triggered the need for a new identity. A new name, a new face, a new begining, which was required to be translated into a visual langauage, the Institute could reckon with. The legacy of Bihar college of engineering is retained by the virtue of the sanskrit words "Shramonavaratha chestaya". This line (ceaseless efforts) is incorporated in the new symbol for the same purpose. Keywords… PRIDE. PATNA. PROGRESSIVE EDUCATION. NITs are premier institutions of engineering and Sun god is worshipped in Patna, Bihar on Progressive is moving ahead and seeking for. technology education in India. Pride here is associated the occasion of Chatth Puja. It is also known as Visually the rays of the Sun, emerge, radiate from the with the name, NIT Patna. How this name is translated "SuryaShasthi". People observe Chatth puja to center, to spread, continuously, disseminating the light into a visual identity depends on the choice of the font thank the Sun for bestowing the bounties of life of knowledge. Education is depicted by the lotus. which will represent the title, "NIT Patna". on earth, as also for fulfilling particular wishes. An abstraction of the lotus petals enriches the visual image by metaphors of blossoming of the five senses, Culture is therefore envisaged through the through which we acquire knowledge. Five organs of visual element "Rising SUN" which is explored knowledge, external factors, touch, taste , smell, sound as a common thread through out the symbol. and vision. At times, the three inner factors, mind, Sun is the center of all creation. A "Rising Sun" intellect and ego combine to make it eight. symbolizes a new awakening, a new begining, a fresh perspective. The Sun emits thousands of rays, sharp and straight. This thought gets visually translated to unviel a semi circle (rising Sun) and geometric forms, creating patterns. Colour pallette is warm, and inspired from the concept of a rising Sun. The name (pride) with the symbol is therefore upfront, clean, formal and has a professional look. The choice of the font is unique and purposefull. A conscious decision was made so that the current idenity is different from the exisiting NITs in the country. This extraordinary formal quality of the font creates an image, of being crisp, sharp, and precise, in turn giving an identity, a pride, which is made visually recognizable.9 DSM - Design Specification Manual National Institute of Technology Patna
  10. 10. roman font for visual identity10 DSM - Design Specification Manual National Institute of Technology Patna
  11. 11. Primary typeface Secondary typeface Guidelines for use of type Rotis Semi Serif (65 bold) was chosen for its cripsness, Frutiger (55 Roman) and (65 Bold) should be used Headlines: Rotis Semi Serif (55 roman) or (65bold) the professionalism it potrays through the rendering of as a secondary typeface for all communications Body Text: Frutiger 55 Roman its precise curves, its intricate craft and sensitivity designed and published for Print communications. For emphasis within body copy use towards formalism. The chosen font is an expression Body text Headlines & subheads: Frutiger 65 Bold of the institution’s character and reflects its values.11 DSM - Design Specification Manual National Institute of Technology Patna
  12. 12. devnagri font for visual identity12 DSM - Design Specification Manual National Institute of Technology Patna
  13. 13. Customised typeface Secondary typeface Guidelines for use of type A devnagri equivalent to Rotis Semi Serif was Devnagri font DV-TTYogesh (Bold) was Headlines: DV-TTYogesh (Bold) designed to compliment the logotype. Utmost care chosen to complement the Roman alphabet Body Text: DV-TTYogesh (Regular) is taken to visually match the exact character of equivalent Frutiger (55 Roman) and 65(bold) the Roman alphabet. A vector version (outline of chosen for body copy. the logotype) is provided in the digital file. The installable font file nitp.ttf is supplied to be used with microsoft word and other publishing softwares.13 DSM - Design Specification Manual National Institute of Technology Patna
  14. 14. logo — roman single colour application on corporate colour14 DSM - Design Specification Manual National Institute of Technology Patna
  15. 15. logo — single colour application on grey gradients logo — single colour application on black gradients16 DSM - Design Specification Manual National Institute of Technology Patna
  16. 16. logo — devnagiri single colour application on house colour background18 DSM - Design Specification Manual National Institute of Technology Patna
  17. 17. logo — single colour application on grey gradients logo — single colour application on black gradients20 DSM - Design Specification Manual National Institute of Technology Patna
  18. 18. 1 unit A – centralised units for logo & symbol Design Philosophy: The sharp geometric patterns striving to achieve a goal manifesting progressive education. Sharp and precise patterns symbolize clarity of thought, guiding a focused mind with self confidence, seeking fresh avenues in all directions. Logo configurations: The logo is available in different configurations and permits varied use considering a wide range of applications. Each configuration should be treated as a single unit the proportion and spacing of elements should not be altered at all.22 DSM - Design Specification Manual Folder location: Filename: National Institute of Technology Patna VIDNITP / logo_units 1_centralised_unit_A.ai
  19. 19. 23 DSM - Design Specification Manual National Institute of Technology Patna
  20. 20. 2 unit A1 – centralised24 DSM - Design Specification Manual Folder location: Filename: National Institute of Technology Patna VIDNITP / logo_units 2_centralised_unit_A1.ai
  21. 21. 25 DSM - Design Specification Manual National Institute of Technology Patna
  22. 22. 3 unit A – horizontal26 DSM - Design Specification Manual Folder location: Filename: National Institute of Technology Patna VIDNITP / logo_units 2_horizontal_unit_A.ai
  23. 23. 27 DSM - Design Specification Manual National Institute of Technology Patna
  24. 24. 4 unit A – horizontal with address28 DSM - Design Specification Manual Folder location: Filename: National Institute of Technology Patna VIDNITP / logo_units 4_horizontal_unit_with_address_A.ai
  25. 25. 29 DSM - Design Specification Manual National Institute of Technology Patna
  26. 26. 5 unit A – vertical30 DSM - Design Specification Manual Folder location: Filename: National Institute of Technology Patna VIDNITP / logo_units 4_horizontal_unit_with_address_A.ai
  27. 27. 31 DSM - Design Specification Manual National Institute of Technology Patna
  28. 28. 6 unit A – institute seal32 DSM - Design Specification Manual Folder location: Filename: National Institute of Technology Patna VIDNITP / logo_units 6_Institute_seal_unit_colour_A.ai, 6_Institute_seal_black&white_A.ai
  29. 29. 33 DSM - Design Specification Manual National Institute of Technology Patna
  30. 30. 7 unit A – departments DEPARTMENT OF ELECTRICAL ENGINEERING DEPARTMENT OF MECHANICAL DEPARTMENT OF ENGINEERING CIVIL ENGINEERING DEPARTMENT OF INFORMATION DEPARTMENT OF TECHNOLOGY ARCHITECTURE DEPARTMENT OF DEPARTMENT OF COMPUTER SCIENCE ELECTRONICS & & ENGINEERING COMMUNICATION ENGINEERING34 DSM - Design Specification Manual Folder location: Filename: National Institute of Technology Patna VIDNITP / logo_units_departments 7 logo unit departments A
  31. 31. DEPARTMENT OF ELECTRONICS & COMMUNICATION ENGG.35 DSM - Design Specification Manual National Institute of Technology Patna
  32. 32. NITP colour spectrum The main Symbol colours are yellow, orange and red. Consistent use of these colours builds a brand recognization. YELLOW — Yellow is primarily the color of happiness, cheerfulness, expansiveness and lack of inhibition. It is the welcome warmth of the Sun and the glow of a spiritual halo. While calming and relaxing, the color does suggest a desire for change, that things are never quite at rest. RED — It is the impulse towards active doing, towards struggle, competition, and enterprising productivity. ORANGE — Orange is more symbolic of asia, not western. The Indianess is potrayed through the use of orange, which is a identity of the symbol. C: 0 M: 10 Y: 100 K: 0 C: 0 M: 20 Y: 100 K: 0 R: 255 G: 221 B: 0 R: 255 G: 203 B: 5 C: 0 M: 35 Y: 100 K: 0 C: 0 M: 50 Y: 100 K: 10 R: 252 G: 175 B: 23 R: 247 G: 147 B: 30 C:0 M: 65 Y: 100 K: 0 C: 0 M: 100 Y: 100 K: 10 R: 244 G: 121 B: 32 R: 215 G: 25 B: 32 C: 0 M: 0 Y: 0 K: 70 C: 0 M: 0 Y: 0 K: 100 R: 109 G: 111 B: 113 R: 35 G: 31 B: 3236 DSM - Design Specification Manual National Institute of Technology Patna
  33. 33. multi-coloured variations and their use against white backgrounds White background is ideal for the four colour logo. Whenever possible use white background for the logo.38 DSM - Design Specification Manual National Institute of Technology Patna
  34. 34. » Four colour » Greyscale » Black and white
  35. 35. 8 unit A – two-colour logo against mono-colour backgrounds40 DSM - Design Specification Manual Folder location: Filename: National Institute of Technology Patna VIDNITP / logo_units 8 two colour logo unit A
  36. 36. 41 DSM - Design Specification Manual National Institute of Technology Patna
  37. 37. 9 unit A – single-colour logo against mono-colour backgrounds42 DSM - Design Specification Manual Folder location: Filename: National Institute of Technology Patna VIDNITP / logo_units 9 single colour logo unit A
  38. 38. 9 unit B – four-colour logo against mono-colour backgrounds44 DSM - Design Specification Manual National Institute of Technology Patna
  39. 39. 10 unit A – outline logo against plain mono-colour backgrounds46 DSM - Design Specification Manual Folder location: Filename: National Institute of Technology Patna VIDNITP / logo_units 10_outline_colour_logo_unit_A.ai
  40. 40. stationery design48 DSM - Design Specification Manual National Institute of Technology Patna
  41. 41. National Institute of Technology Patna Ashok Rajpath, Patna - 800 005, Bihar, INDIA49 DSM - Design Specification Manual National Institute of Technology Patna
  42. 42. business cards Dr. Vishnu Subramanium Professor Computer Science & Engineering Dept. office : +91 061 2567348 mobile : +91 061 2567348 email : svishnu@nitp.ac.in web : www.nitp.ac.in/ cse/ vishnu.html National Institute of Technology Patna Ashok Rajpath, Patna - 800 005, Bihar, INDIA www.nitp.ac.in50 DSM - Design Specification Manual Folder location: Filename: National Institute of Technology Patna VIDNITP / stationery vcard_official.ai
  43. 43. official & departmental envelopes National Institute of Technology Patna Ashok Rajpath, Patna - 800 005, Bihar, INDIA52 DSM - Design Specification Manual Folder Path: Filename: National Institute of Technology Patna VIDNITP / stationery en_official.ai | en_departmental.ai
  44. 44. official & departmental envelopes Computer Science and Engineering Department www.nitp.ac.in Mechincal Engineering Department www.nitp.ac.in Architecture Department www.nitp.ac.in National Institute of Technology Patna Ashok Rajpath, Patna - 800 005, Bihar, INDIA National Institute of Technology Patna Ashok Rajpath, Patna - 800 005, Bihar, INDIA National Institute of Technology Patna Ashok Rajpath, Patna - 800 005, Bihar, INDIA54 DSM - Design Specification Manual Folder Path: Filename: National Institute of Technology Patna VIDNITP / stationery en_official.ai | en-departmental.ai
  45. 45. letterhead — official, departmental & continuation sheet56 DSM - Design Specification Manual Folder Path: Filename: National Institute of Technology Patna VIDNITP / stationery lh_official.ai | lh_departmental.ai
  46. 46. design of certificates Gò.ºÉ. /SI.No. 19 National Institute of Technology Patna +ʦɹÉnÂù EòÒ +xÉÖ¶ÉƺÉÉ {É® अनन्त कमार ु EòÉä |ÉÉètÉäÊMÉEòÒ ºxÉÉiÉEò EòÒ ={ÉÉÊvÉ जनपदीय अभियांत्रिकी ¨Éå ºÉjÉ 2007-08 ¨Éå ÊxÉvÉÉÇÊ®úiÉ +½ÇþiÉÉBì ºÉ¡ò±ÉiÉÉ{ÉÚ´ÉÇEò {ÉÚhÉÇ Eò®úxÉä {É®ú =xiÉÒºÉ VÉÚxÉ nùÉä ½þVÉÉ®ú nùºÉ <Ç. EòÉä |ÉnùÉxÉ ÊEòªÉÉ MɪÉÉ* On the recommendation of the Senate Anant Kumar having successfully completed the prescribed requirements in the Session 2007-08 is being awarded the Degree of Bachelor of Technology in Civil Engineering on this Twenty Ninth day of June Two Thousand Ten. ÊxÉnäù¶ÉEò B´ÉÆ +vªÉIÉ, +ʦɹÉnÂù +vªÉIÉ, ºÉÆSÉɱÉEò ¨ÉÆb÷±É Director & Chairman, Senate Chairman, Board of Governors58 DSM - Design Specification Manual Folder Path: Filename: National Institute of Technology Patna VIDNITP / certificates Folder contains files for respective departments
  47. 47. No . 19 Gò.ºÉ. /SI. . 19 SI . No Gò.ºÉ. / tna nol ogy Pa of Tech titute Natio nal Ins atna gÉyÉ P® oloɶ ºÉ { xÖ Æ É of T ec Énn òÒ + +ʦɹh ù E itute कमार ु nal Inst अनन्त Natio EòÒ +xÉ ® ¶ÉºÉÉ {É EòÉ Ö Æ ä Éè र ºxÉÉiÉEò |ÉाtÉÊä MÉEòÒ É ù +ʦɹÉn कम EòÒ ={ÉÉÊv ु अ नन्त ä रिकी अभियांत् Éi Eò य जÉनÉपदी EòÉ |ÉÉtÉÊä MÉEòÒ ºx ¨Éå Ú Çò è {ÉÉÊvÉ ¡ò±ÉiÉÉ{É´ÉE +½þÇiÉÉBì ºÉ |ÉnùÉxÉ ÊEòªÉÉ MɪÉÉ* ¨Éå ांत्xÉvÉÉÊÇी®úi E òÒ = Êरिक É ºपद य ÉjÉ ी2007-08 य nùÉä ½þVÉÉ®ú nùºÉ <. E अभि Ç òÉä जन ú =xiɨºå É VÉxÉ ÒÉ Ú ÚÇò ÉiÉÉ{É´ÉE É* Ú {Éh ÉÇ Eò®úxÉä {É® ½þÇiÉÉ Bì ºÉ¡ò± ùÉxÉ ÊEòªÉÉ MÉªÉ É+ Én 8 ¨Éå ÊxÉvÉÉÊÇ ®úi ú nùºÉ <. EòÉä | Ç te 07-0 ÉÉ® e Sena ºÉjÉ 20 ºÉ VÉxÉ nùÉä ½þV Ú ndatio n of th xiÉÒ omme úxÉä {É®ú = the rec mar59 DSM - Design Specification Manual {ÉhÉÇ Eò® Ú On An Se a ed nt Kunate requir ement s f the rescrib National Institute of Technology Patna ion oeted the p ee of t enda ompl e Degr mm lly c ar awar em ded thents recoessfu n the su aving cc K-u8m being requiry 7 0 is
  48. 48. CD/DVDs official presentations60 DSM - Design Specification Manual Folder Path: Filename: National Institute of Technology Patna VIDNITP / writable_media writable_media_official.ai | writable_media_event.ai writable_media_cover_official_.ai | writable_media_cover_event.ai
  49. 49. Official College festivals, seminars,conferences Write your text here! Write your text here! National Institute of Technolgy Patna National Institute of Technolgy Patna61 DSM - Design Specification Manual National Institute of Technology Patna
  50. 50. official rubber stamp62 DSM - Design Specification Manual National Institute of Technology Patna
  51. 51. institute medal design64 DSM - Design Specification Manual Folder Path: Filename: National Institute of Technology Patna VIDNITP / Medals medal_overall_topper.ai | medal_gold.ai
  52. 52. 65 DSM - Design Specification Manual National Institute of Technology Patna
  53. 53. NIT Patna National Institute of Technology Patna Ashok Rajpath, Patna 800 005, Bihar, India Design Specifications Manual 201066 DSM - Design Specification Manual National Institute of Technology Patna

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