SocialToaster Social Marketing Automation System


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Our hosted software platform allows Brand Ambassadors to automatically drive traffic to your site via their social networks like Facebook & Twitter. Our centralized posting and social marketing content management system saves you time and dramatically increases marketing reach, making your social marketing campaign more efficient. Best of all, installation is quick and easy!
Increase site traffic & awareness
Show you tangible ROI
Build your brand
Reward your referral network
Engage supporters
Streamline sales

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SocialToaster Social Marketing Automation System

  1. 1. Presented By Vision Multimedia Technologies, LLC |
  2. 2. Social Networking Today <ul><li>Traffic </li></ul><ul><ul><li>Visited by 67% of global online population </li></ul></ul><ul><li>Stickiness </li></ul><ul><ul><li>10% of all Internet time is spent on member communities </li></ul></ul><ul><ul><li>4 th most popular online activity ahead of personal email </li></ul></ul><ul><li>50 million users </li></ul><ul><li>In 200 countries </li></ul><ul><li>Avg HH Income: $110K </li></ul><ul><li>45.5 million users </li></ul><ul><li>With 70 followers on avg. </li></ul><ul><li>33% age 18-29 </li></ul><ul><li>350 million active users </li></ul><ul><li>130 friends on avg. </li></ul><ul><li>64 million mobile users </li></ul>LinkedIn Twitter Facebook
  3. 3. Current Social Marketing Tactics <ul><li>Pages & Groups </li></ul><ul><ul><li>Viewed as a CRM component </li></ul></ul><ul><ul><li>Mine existing database to recruit fans </li></ul></ul><ul><ul><li>Manually post content </li></ul></ul><ul><li>WOM Teams </li></ul><ul><ul><li>Key Influencer Programs </li></ul></ul><ul><ul><li>Blogger outreach </li></ul></ul><ul><li>Microblogs </li></ul><ul><ul><li>Follow people you know and follow you back </li></ul></ul><ul><ul><li>Follow random people </li></ul></ul><ul><ul><li>Hope they return the favor </li></ul></ul>
  4. 4. Social Marketing, Social Nightmare? <ul><li>Marketing to Existing Contacts </li></ul><ul><ul><li>What about other prospects? </li></ul></ul><ul><li>Challenging to Grow “Fan” Base </li></ul><ul><ul><li>Costly advertising & web site postings </li></ul></ul><ul><li>Lack of Easy Content Management </li></ul><ul><ul><li>No sophisticated business solution to manage and track multiple social media platforms </li></ul></ul><ul><li>Lack of Metrics </li></ul><ul><ul><li>Inability to track: </li></ul></ul><ul><ul><ul><li>Effectiveness of Postings </li></ul></ul></ul><ul><ul><ul><li>Effectiveness of Social Media Platforms </li></ul></ul></ul><ul><ul><ul><li>Traffic to Website </li></ul></ul></ul><ul><ul><ul><li>Link to eCommerce </li></ul></ul></ul><ul><ul><ul><li>Relationship / Equity Drivers </li></ul></ul></ul><ul><ul><ul><li>ROI </li></ul></ul></ul><ul><li>High Cost & Unknown Return </li></ul><ul><ul><li>$100,000+ per word of mouth campaign! </li></ul></ul><ul><ul><li>ROI tracking is non-existent </li></ul></ul>
  5. 5. Our Strategy <ul><li>We help organizations quickly and easily implement a cost-effective and trackable social marketing campaign, by leveraging their greatest resource, people! </li></ul><ul><li>We believe that every brand or organization has a core group of loyal followers who feel personally connected to the brand or organization and as a result, would be happy to promote it to their personal networks . </li></ul>
  6. 6. Introducing SocialToaster℠ <ul><li>Social Marketing Automation Made Simple! </li></ul><ul><li>Centralized Postings </li></ul><ul><ul><li>Admin creates and broadcasts content </li></ul></ul><ul><li>Brand Ambassador System </li></ul><ul><ul><li>Employees, customers, fans or any type of supporter </li></ul></ul><ul><ul><li>Drive traffic to your website via their social networks </li></ul></ul><ul><li>Automated Link Tracking & Real-time Reports </li></ul><ul><ul><li>Shows entire process from click to lead capture to sales </li></ul></ul><ul><li>Closing the Loop </li></ul><ul><ul><li>Straightforward data allows for easy evaluation of campaign </li></ul></ul>
  7. 7. Who are your Brand Ambassadors? <ul><li>Self-Selected “Super Fans” of your company or brand </li></ul><ul><li>Could include: </li></ul><ul><ul><li>Customers </li></ul></ul><ul><ul><li>Employees </li></ul></ul><ul><ul><li>Endorsers </li></ul></ul><ul><ul><li>Fans </li></ul></ul><ul><li>Sign up to allow you to market to their social networks </li></ul><ul><ul><li>With or without incentives </li></ul></ul><ul><li>Ambassadors choose the networks & settings </li></ul><ul><ul><li>Automatic postings or approval-required options </li></ul></ul>
  8. 8. What does the process look like? Registered Ambassador approves content for broadcast Ambassador’s network sees link Link to content shared on social networks Your Web site You create the content you want to promote
  9. 9. What does the process look like? Connections click link and visit site SocialToaster generates real-time marketing analytics reports for user Connections sign up for newsletter, buy products, etc. SocialToaster tracks ALL of these activities
  10. 10. Real Time Reports <ul><li>High level statistics show traffic generated by social marketing including: </li></ul><ul><ul><li>Visitors </li></ul></ul><ul><ul><li>Leads </li></ul></ul><ul><ul><li>Conversions </li></ul></ul><ul><li>Reports can also be viewed by: </li></ul><ul><ul><li>Social Networking Site </li></ul></ul><ul><ul><li>Brand Ambassador </li></ul></ul>
  11. 11. Why Does SocialToaster℠ Work? <ul><li>Easy to get started, simple to use </li></ul><ul><li>You control the message </li></ul><ul><li>Utilizes referral networks from trusted sources </li></ul><ul><ul><li>Posts appear to come from the Ambassadors themselves </li></ul></ul><ul><li>Provides accountability and measurable results </li></ul><ul><ul><li>Closing the loop on social marketing </li></ul></ul><ul><li>Higher click through rates vs. traditional advertising </li></ul><ul><ul><li>The average SocialToaster posting gets 6.5 CLICKS ! </li></ul></ul><ul><ul><li>More than 3x the average Google AdWords Campaign* </li></ul></ul>*Source: AdWordsPro, Google CTR 2.0
  12. 12. SocialToaster Products <ul><li>SocialToaster Lite </li></ul><ul><li>Stand alone blog with SocialToaster software </li></ul><ul><li>On-demand installation from SocialToaster web site </li></ul><ul><li>$199.00 installation fee </li></ul><ul><li>Pay per post </li></ul><ul><li>No IT involvement </li></ul><ul><li>Anyone can install and start Toasting! </li></ul><ul><li>SocialToaster Enterprise </li></ul><ul><li>Ideal for large organizations </li></ul><ul><li>Integrates with: </li></ul><ul><ul><li>CRM </li></ul></ul><ul><ul><li>CMS </li></ul></ul><ul><ul><li>e-commerce </li></ul></ul><ul><li>Highly customized </li></ul><ul><li>Requires IT involvement </li></ul><ul><li>Any type of content can be promoted to Ambassador network </li></ul>
  13. 13. SocialToaster Products <ul><li>We also offer product versions that plug into many popular content management systems </li></ul>
  14. 14. SocialToaster Solutions <ul><li>AcademicToaster </li></ul><ul><li>For schools & universities to recruit, promote events and communicate with alumni </li></ul><ul><li>AssociationToaster </li></ul><ul><li>Leverage the networks of members to increase awareness, grow membership, and communicate with other members </li></ul><ul><li>CandidateToaster </li></ul><ul><li>Includes everything a political candidate needs to successfully support their campaign initiatives online </li></ul><ul><li>CommunityToaster </li></ul><ul><li>Full-featured web site content management and social marketing solution for non-profit organizations </li></ul>
  15. 15. Who is Using SocialToaster℠?
  16. 16. Case Study <ul><li>Beta: Rolled out Ambassador program to salon managers </li></ul><ul><li>SocialToaster Beta Campaign Results: </li></ul><ul><ul><li>73% Ambassador Participation Rate </li></ul></ul><ul><ul><li>3 Total Broadcasts in Campaign </li></ul></ul><ul><ul><ul><li>1 coupon </li></ul></ul></ul><ul><ul><ul><li>2 blog updates </li></ul></ul></ul><ul><ul><li>Each Ambassador drove 10+ unique visitors to site during campaign </li></ul></ul><ul><ul><li>6.5 Clicks per Link Posted on Ambassador Social Network </li></ul></ul><ul><li>Phase 2 : Now rolling out Ambassador Program to 14,500 stylists nationwide </li></ul>
  17. 17. Cross Promotion Case Study <ul><li>Social Media Promotion for Stylists </li></ul><ul><ul><li>SocialToaster provides Redken with a unique opportunity for cross-selling products via a retailer social marketing campaign </li></ul></ul><ul><ul><li>Promotion is designed to: </li></ul></ul><ul><ul><ul><li>Incent Stylist Ambassadors to register </li></ul></ul></ul><ul><ul><ul><li>Encourage active participation by Ambassadors </li></ul></ul></ul><ul><ul><ul><li>Drive sales of Redken products via the salon channel </li></ul></ul></ul>
  18. 18. SocialToaster Marketing Impact 2,400,000 Total Reach for SocialToaster Pilot 12 Weeks in Trial 2 Broadcasts per Week 100,000 Potential Reach per Broadcast 2 Sites per Ambassador 100 Ambassador Friends per Social Networking Site 500 Brand Ambassadors
  19. 19. Getting Started is Easy! <ul><li>Initial Setup & Installation Fee </li></ul><ul><ul><li>Customization is available </li></ul></ul><ul><li>Pricing per Post </li></ul><ul><ul><li>The more Ambassadors you recruit, the more posts, the less you pay per post! </li></ul></ul><ul><li>Ability to set monthly budgetary limits </li></ul><ul><ul><li>SocialToaster will stop broadcasting when budget is reached </li></ul></ul><ul><li>In just 4 weeks you can start toasting your competitors’ social marketing! </li></ul>
  20. 20. Vision Multimedia Technologies, LLC 410.889.7770