PRPD 2008 Mark Ramsey Presentation

1,618 views
1,372 views

Published on

Visuals from my presentation at PRPD 2008

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,618
On SlideShare
0
From Embeds
0
Number of Embeds
78
Actions
Shares
0
Downloads
99
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

PRPD 2008 Mark Ramsey Presentation

  1. 1. Jetsons Picture?
  2. 2. problem
  3. 3. what do you do better than anybody else?
  4. 4. 11.2%
  5. 5. 88.8%
  6. 6. Tastes we address Tastes we don’t
  7. 7. info Morning Edition Rush Limbaugh ATC Sean Hannity Fresh Air FOX News Day to Day MSNBC Marketplace Network News plus almost everything else dumb smart Car Talk Radio Morn Shows Wait, Wait E! This American Life Smarter than 5th Grader? Prairie Home Ryan Seacrest ...? entertainment
  8. 8. info 0% 90% dumb smart 0% 10% entertainment
  9. 9. info dumb smart entertainment
  10. 10. How? 6 Ways... 1. “Starts” and “Stars” 2. Create Entertainment 3. Develop Brands 4. Banish the obsession with “fit” 5. Creative Funding 6. Redefine “Radio”
  11. 11. 1. “Starts” and “Stars”
  12. 12. $1 million
  13. 13. starts stars RISK COST
  14. 14. starts stars RISK COST
  15. 15. 2. Create Entertainment
  16. 16. 20,200 Listeners to Sirius Stars Channel “Real” Number: 60,000 Deepak gets about 30%, or 18,000 This American Life: 1.7 Million What if....?
  17. 17. Show me... • Self Help • Sports fans • Entertainment fans • People who want to laugh and have a good time • etc. etc. etc.
  18. 18. 3. Develop Brands
  19. 19. “the movie studios aren’t in the movie business, they’re in the content licensing business.”
  20. 20. To: NPR Staff From: Margaret Low Smith, VP Programming Re: NPR and CBS Entertainment to Produce Television Pilot Based on quot;Wait Wait... Don't Tell Me!quot; Date: 9/4/08
  21. 21. 3. Develop Brands • Is it smart? • Is appeal broad? • Is it different from what you’re doing now? • Are brand extensions and digital experiences built in? • Does it solve a problem for the audience? • Does it leverage what you - uniquely - can create? • Did you stop taking yourself so seriously?
  22. 22. 4. Banish Obsession with Fit
  23. 23. 5. Creative Funding
  24. 24. • Use the Power of the Tower • Share $ in all directions, not just station to network/producer • Role of advertising in Public Radio’s future - don’t take the non-com rules to the Internet • When are you going to license content to commercial stations?
  25. 25. 6. Redefine “Radio”
  26. 26. Radio is the web of local relationships between advertisers and consumers mediated by your company – no matter how or where you connect those relationships.
  27. 27. Local Radio = Local Media Company
  28. 28. How? 6 Ways... 1. “Starts” and “Stars” 2. Create Entertainment 3. Develop Brands 4. Banish the obsession with “fit” 5. Creative Funding 6. Redefine “Radio”

×