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China And The Global Publishing Market

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  • 1. China and the Global Publishing Market
    • Publishing Workshop, Beijing, September 4, 2007
    • H. Dirk Koehler, Publisher, The World Bank, Washington, DC
    • I want to thank Kathleen Louise Peddle, intern in the World Bank’s Office of the Publisher for her support in researching and putting together these slides.
  • 2. Number of Native Speakers (millions) Source: http://encarta.msn.com/media_701500404/Languages_Spoken_by_More_Than_10_Million_People.html
  • 3. More than Native Speakers… The English-Speaking World’s population includes Australia, Canada, Ireland, New Zealand, South Africa, UK, US, Guyana, Jamaica, Bangladesh, India, Pakistan and Sri Lanka
  • 4. Distribution of Native English Speakers in the Major Publishing Markets (millions)
  • 5. Distribution of the Total Number of Native and Second-Language English Speakers (millions) David Crystal, 2005 Total 941 m
  • 6. From Speakers to Book Markets
  • 7. From Speakers to Book Markets…
  • 8. Distribution of Annual Sales China and the English-Speaking World Total US$ 51bn
  • 9. Distribution of Annual Sales The English-Speaking World Total 35.91 US$bn
  • 10. The United States of America
    • 28.2 US$ bn sales per annum
    • 15,000 publishing companies
    • 195,000 new titles published per annum
    • 5,238 booksellers
    • 6,000 public libraries
    • 58 million broadband subscribers
    • 211 million Internet users
  • 11. SWOT Analysis of the US Market
    • Threats
    • Weakened competitiveness due to high costs and prices
    • Foreign-owned publishers
    • Opportunities
    • Enormous size of US/Can. Market
    • Minorities not well served
    • Dynamic market, open to innovations
    • Weaknesses
    • Inhospitable market for translations into English from other languages (only 3% of the books on sale were translations in 2004)
    • Recent growth in new title output has been driven by ‘soft’ categories i.e. adult fiction, religion and children’s books
    • Decline in science and technology books , burst in computer books ‘bubble’
    • Inward looking , risk of isolationism
    • Reading culture in decline , new media in upswing (shorter attention span)
    • Strengths
    • Positive development forecast, estimated 18% growth in next 5 years
    • Trade sector accounts for 31% of total sales
    • New title development strong = 195K in 2004 (52% of the new title output of all the English-language countries)
    • English-language publishers (mostly US but also English world) produced 40% of the world’s book content in 2004
    • Strong home base enables expansion into other markets (e.g. Europe, China?, multinational publishers)
    • International leader in technology (e-publishing)
  • 12. The United Kingdom
    • 3.71 US$ bn sales per annum
    • 2,275 publishing companies
    • 200,000 new titles published per annum
    • 3,100 booksellers
    • 4,600 public libraries
    • 13 million broadband subscribers
    • 38 million Internet users
  • 13. Australia
    • Approx 1 US$ bn sales per annum
    • Approx 450 publishing companies
    • Approx 10,000 new titles published per annum
    • 2,300 booksellers
    • 2000 public libraries
    • 4 million broadband subscribers
    • 15 million Internet users
  • 14. Canada
    • 2 US$ bn sales per annum
    • 493 publishing companies
    • 11,500 new titles published per annum
    • 2,000 booksellers
    • 8 million broadband subscribers
    • 22 million Internet users
  • 15. South Africa
    • 0.3 US$ bn sales per annum
    • 158 publishing companies
    • 3,000 new titles published per annum
    • 580 booksellers
    • 1,200 public libraries
    • 0.3 million broadband subscribers
    • 5.1 million Internet users
  • 16. New Zealand
    • 0.2 US$ bn sales per annum
    • 100 publishing companies
    • 2,266 new titles published per annum
    • 370 booksellers
    • 0.6 million broadband subscribers
    • 3.2 million Internet users