PSA

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PSA

  1. 1. MR ALLEN
  2. 2. Public Service Announcement Mr. Allen
  3. 3. Students will… <ul><li>define the term public-service announcement. </li></ul><ul><li>develop ideas for a public-service announcement. </li></ul><ul><li>create props and/or costumes for the announcement. </li></ul><ul><li>demonstrate creative thinking and writing skills. </li></ul><ul><li>collaborate to create a 30-second PSA. </li></ul><ul><li>learn about video equipment. </li></ul>OBJECTIVES
  4. 4. DEFINITION <ul><li>PSAs are brief advertisements that are intended to modify public attitudes by raising awareness about specific issues. </li></ul><ul><ul><li>You are NOT trying to $ell something. </li></ul></ul><ul><li>The most common topics of PSAs are about health and safety. </li></ul><ul><ul><ul><li>Examples? </li></ul></ul></ul>P UBLIC S ERVICE A NNOUNCEMENT
  5. 5. “This is your brain…” 11 Words, 10 Seconds … Powerful Message. From Early 1990’s
  6. 6. Target Audience? <ul><li>Will Help When you Draft your Message </li></ul>TEENS? PARENTS? TEACHERS?
  7. 7. Consider … Copyright Law <ul><li>TO BE SAFE… </li></ul><ul><ul><li>DO NOT USE ANY ONE’S WORKS WITH OUT THEIR PERMISSION </li></ul></ul><ul><ul><li>ONLY USE YOUR OWN ORIGIONAL WORK! </li></ul></ul><ul><ul><li>(MUSIC MUST BE LESS THAN 30 SEC.) </li></ul></ul>
  8. 8. POINTS TO REMEMBER… <ul><li>Focus on 1 simple, clear message that does one of the following… </li></ul><ul><ul><li>Create awareness of the problem/issue </li></ul></ul><ul><ul><li>Show the importance of the prob/issue </li></ul></ul><ul><ul><li>Promotes Change </li></ul></ul>
  9. 9. Technical Guidelines <ul><li>30 Seconds or LESS </li></ul><ul><li>Grabs Attention </li></ul><ul><li>One Message </li></ul><ul><li>Accurate FACTS (not opinions!) </li></ul><ul><li>Narration </li></ul><ul><li>Pictures and/or Video </li></ul><ul><li>Text / Music </li></ul>
  10. 10. Additional Resources <ul><li>Ad Council </li></ul><ul><ul><li>http://www.adcouncil.org/gallery.html </li></ul></ul><ul><li>Media Campaign </li></ul><ul><ul><li>http://www.mediacampaign.org/ </li></ul></ul><ul><ul><li>Special Thanks to: Kathy Shrock </li></ul></ul><ul><ul><li>http://school.discoveryeducation.com/schrockguide/ </li></ul></ul>

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