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Transcript

  • 1. MR ALLEN
  • 2. Public Service Announcement Mr. Allen
  • 3. Students will…
    • define the term public-service announcement.
    • develop ideas for a public-service announcement.
    • create props and/or costumes for the announcement.
    • demonstrate creative thinking and writing skills.
    • collaborate to create a 30-second PSA.
    • learn about video equipment.
    OBJECTIVES
  • 4. DEFINITION
    • PSAs are brief advertisements that are intended to modify public attitudes by raising awareness about specific issues.
      • You are NOT trying to $ell something.
    • The most common topics of PSAs are about health and safety.
        • Examples?
    P UBLIC S ERVICE A NNOUNCEMENT
  • 5. “This is your brain…” 11 Words, 10 Seconds … Powerful Message. From Early 1990’s
  • 6. Target Audience?
    • Will Help When you Draft your Message
    TEENS? PARENTS? TEACHERS?
  • 7. Consider … Copyright Law
    • TO BE SAFE…
      • DO NOT USE ANY ONE’S WORKS WITH OUT THEIR PERMISSION
      • ONLY USE YOUR OWN ORIGIONAL WORK!
      • (MUSIC MUST BE LESS THAN 30 SEC.)
  • 8. POINTS TO REMEMBER…
    • Focus on 1 simple, clear message that does one of the following…
      • Create awareness of the problem/issue
      • Show the importance of the prob/issue
      • Promotes Change
  • 9. Technical Guidelines
    • 30 Seconds or LESS
    • Grabs Attention
    • One Message
    • Accurate FACTS (not opinions!)
    • Narration
    • Pictures and/or Video
    • Text / Music
  • 10. Additional Resources
    • Ad Council
      • http://www.adcouncil.org/gallery.html
    • Media Campaign
      • http://www.mediacampaign.org/
      • Special Thanks to: Kathy Shrock
      • http://school.discoveryeducation.com/schrockguide/