Gender and Identity
L.O to understand the role of the
workplace and the media in shaping
gender identities
The Media
L.O to understand the role of the
media in shaping gender identities
The Media
Gill and Heideckerhoff suggest that
‘chick lit’ such as Bridget Jones type
characters present women as being
jud...
Storey
Claimed the rock and roll music of
Elvis and Buddy Holly reinforced an
aggressive masculinity as a response
to an u...
The New Man
The women’s increased financial independence and
spending power led to women making increased demands
on men
T...
The future???
Manufacturing work continues to decline
Men’s magazines have become more
misogynist and sexist since the rel...
Methods
1 Identify and explain two reasons why there was a

second interview process in the research design. (8)
2. Outlin...
L.O to understand the
role of the peer group
in shaping
masculinities
Peer Groups
Write down a list of words that young
males use to insult girls
What do these words have in
common?
Do these l...
The Workplace
L.O to understand the role of the
workplace in shaping masculinities
Traditional working class
masculinities
Traditionally working class men would leave
school knowing where they would work
U...
•The Crisis in Masculinity
This concept ,created by Mac an Ghail, was
used to describe marginalised
masculinities
McDowell...
Social change

Since the 1980s traditional working class men’s roles have
diminished as mines have been shut down
Much of ...
The Full Monty
Write down ways in which this film
illustrates the ‘Crisis in Masculinity’
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Gender identity, media and the workplace

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  • http://www.youtube.com/watch?v=3K30NNovAsM
  • https://www.youtube.com/watch?v=w2bYinZ6RX0
  • Show the Full Monty here
  • Gender identity, media and the workplace

    1. 1. Gender and Identity L.O to understand the role of the workplace and the media in shaping gender identities
    2. 2. The Media L.O to understand the role of the media in shaping gender identities
    3. 3. The Media Gill and Heideckerhoff suggest that ‘chick lit’ such as Bridget Jones type characters present women as being judged upon their personal appearance and ultimately desparate, weak and in need of a man to rescue them
    4. 4. Storey Claimed the rock and roll music of Elvis and Buddy Holly reinforced an aggressive masculinity as a response to an uncaring world. List examples of how this might be applicable to today’s popular music
    5. 5. The New Man The women’s increased financial independence and spending power led to women making increased demands on men The new woman wanted a new man; “has to be gentle not weak, malleable but not limp, masterful but not macho, sensitive but not shallow. He has to cook! He has to clean! He has to garden and decorate” (Dennis in Whelehan 2000) The ‘new man’ was propagated by stylish men’s magazines such as GQ and Arena; Gaunlett observed that in these magazines a man could acquire grooming tips, cooking tips and how to cater for his lady’s tastes The founding of the new man prepared men for a more feminine workplace, it is considered now ok to buy cosmetic products and to cook
    6. 6. The future??? Manufacturing work continues to decline Men’s magazines have become more misogynist and sexist since the release of the weeklies; Nuts and Zoo
    7. 7. Methods 1 Identify and explain two reasons why there was a second interview process in the research design. (8) 2. Outline some of the practical and ethical problems associated with the study of children and young people. (12) The study 3. Identify two reasons why some boys struggle with notions of masculinity (4) 4. Identify three elements of hegemonic masculinity. (6)
    8. 8. L.O to understand the role of the peer group in shaping masculinities
    9. 9. Peer Groups Write down a list of words that young males use to insult girls What do these words have in common? Do these labels have the same meaning if they are given to boys
    10. 10. The Workplace L.O to understand the role of the workplace in shaping masculinities
    11. 11. Traditional working class masculinities Traditionally working class men would leave school knowing where they would work Usually it would be in a large industrial workplace The job would be acquired through acquaintances The job would provide enough money for the young man pay for a new family’s needs The working man’s role was regarded highly by all By virtue of being the breadwinner he earned the loyalty of his wife and family
    12. 12. •The Crisis in Masculinity This concept ,created by Mac an Ghail, was used to describe marginalised masculinities McDowell refers to the plight of working class men in today’s society as ‘Redundant Masculinities
    13. 13. Social change Since the 1980s traditional working class men’s roles have diminished as mines have been shut down Much of the manufacturing work has been outsourced to countries where labour is much cheaper Lower status work has been replaced by the service sector and the retail industry The characteristics required of service sector and retail staff are far different from those displayed on the shop-floor; The overt displays of masculinity typically displayed on the shop-floor on not welcome in the ‘feminised’ workplace Feminists have brought about raised awareness and pushed for legislative change to allow more equal opportunities All these factors have led to the growing presence of women in the workplace and consequently women are less reliant on the man as the sole breadwinner ’
    14. 14. The Full Monty Write down ways in which this film illustrates the ‘Crisis in Masculinity’

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