C E E Internet 2007

Slide 1: Autumn 2007 GfK Group Custom Research Internet in CEE Countries 1 Internet Access in Households and Internet Users in 13 CEE Countries Autumn 2007

Slide 2: Autumn 2007 GfK Group Custom Research Internet in CEE Countries Survey specifications 2 Subject Internet study in 13 CEE countries   Type of study Quantitative multinational survey   Sample Age 15+, representative of national   populations, weighted No. of interviews 1000 per country   Fieldwork September 2007  

Slide 3: Autumn 2007 GfK Group Custom Research Internet in CEE Countries Countries involved 3 Slovakia Austria   Slovenia Bulgaria   Ukraine Croatia   Poland Czech Republic   Serbia Hungary   Bosnia and Herzegovina Romania   Russia 

Slide 4: Autumn 2007 GfK Group Custom Research Internet in CEE Countries Do you personally use the Internet? 4 Slovenia 62% Austria 59% 47% Czech rep. Slovakia 42% Hungary 41% 40% Poland The graph shows the internet Croatia 39% users penetration in the Serbia 37% individual countries. Bulgaria 31% 29% Bosnia and Herzegovina Regional Romania 27% Average: 38% Russia 24% 12% Ukraine 0% 10% 20% 30% 40% 50% 60% 70% Base: whole population, 15+, weighted sample, N=1000 per country

Slide 5: Autumn 2007 GfK Group Custom Research Internet in CEE Countries How often do you use the Internet in general? 5 Penetration of Internet users 64 22 8 23 Slovenia 62,3% 58 26 11 42 Hungary 40,8% Daily 57 28 6 45 Romania 27,3% 54 29 12 32 Poland 39,7% Severaltimes a 50 30 10 0 10 Austria 59,4% week Slovakia 42,3% 49 37 9 22 Czech rep. 47,5% 49 37 9 41 Several times a month Croatia 39,4% 49 33 13 32 Bulgaria 30,1% 48 36 11 33 Roughly once a Bosnia and month 40 31 18 7 4 28,9% Herzegovina 39 33 17 7 3 Russia 24,0% Less often 39 26 20 5 10 Serbia 36,5% 22 37 23 10 9 Ukraine 11,5% 0 20 40 60 80 100 Base: weighted sample, Internet users

Slide 6: Autumn 2007 GfK Group Custom Research Internet in CEE Countries Where do you access the Internet? Home 6 Slovenia (62,3%) 90% Austria (59,4%) 85% 84% Croatia (39,4%) Poland (39,7%) 84% Serbia (36,5%) 77% 76% Czech rep. (47,5%) Possibility of accessing the Romania (27,3%) 74% Internet at home Hungary (40,8%) 74% Russia (24,0%) 70% 67% Bulgaria (30,1%) Slovakia (42,3%) 64% Regional 56% Average: Bosnia and Herzegovina (28,9%) 76% 43% Ukraine (11,5%) 0% 20% 40% 60% 80% 100% Base: weighted sample, Internet users

Slide 7: Autumn 2007 GfK Group Custom Research Internet in CEE Countries Where do you access the Internet? Work 7 Slovenia (62,3%) 45% Slovakia (42,3%) 45% 40% Russia (24,0%) Austria (59,4%) 40% Serbia (36,5%) 38% 38% Croatia (39,4%) Possibility of accessing the Czech rep. (47,5%) 36% Internet at work Ukraine (11,5%) 36% Hungary (40,8%) 34% 28% Bulgaria (30,1%) Regional Bosnia and Herzegovina (28,9%) 24% Average: Romania (27,3%) 22% 36% 22% Poland (39,7%) 0% 10% 20% 30% 40% 50% Base: weighted sample, Internet users

Slide 8: Autumn 2007 GfK Group Custom Research Internet in CEE Countries Where do you access the Internet? School 8 Slovakia (42,3%) 20% Czech rep. (47,5%) 19% 17% Hungary (40,8%) Slovenia (62,3%) 17% Romania (27,3%) 14% 14% Serbia (36,5%) Possibility of accessing the Austria (59,4%) 12% Internet at school Poland (39,7%) 12% Croatia (39,4%) 8% 8% Ukraine (11,5%) Regional Bulgaria (30,1%) 8% Average: 13% Bosnia and Herzegovina (28,9%) 6% 2% Russia (24,0%) 0% 5% 10% 15% 20% 25% Base: weighted sample, Internet users

Slide 9: Autumn 2007 GfK Group Custom Research Internet in CEE Countries Where do you access the Internet? Internet cafe or another public spot 9 Bosnia and Herzegovina (28,9%) 31% Ukraine (11,5%) 22% 16% Bulgaria (30,1%) Slovakia (42,3%) 14% Serbia (36,5%) 10% 9% Romania (27,3%) Possibility of accessing the Austria (59,4%) 7% Internet at an internet cafe or Slovenia (62,3%) 6% another public spot. Russia (24,0%) 6% 6% Czech rep. (47,5%) 6% Regional Hungary (40,8%) Average: Poland (39,7%) 5% 10% 4% Croatia (39,4%) 0% 5% 10% 15% 20% 25% 30% 35% Base: weighted sample, Internet users

Slide 10: Autumn 2007 GfK Group Custom Research Internet in CEE Countries Where do you access the Internet? Wherever (mobile Internet) 10 Serbia (36,5%) 23% Slovenia (62,3%) 20% 17% Ukraine (11,5%) Austria (59,4%) 11% Czech rep. (47,5%) 5% 5% Russia (24,0%) Using mobile Internet with Romania (27,3%) 4% notebook or mobile phone. Croatia (39,4%) 4% Slovakia (42,3%) 3% 3% Bosnia and Herzegovina (28,9%) Regional Hungary (40,8%) 1% Average: 3% Bulgaria (30,1%) 1% 1% Poland (39,7%) 0% 5% 10% 15% 20% 25% Base: weighted sample, Internet users

Slide 11: Autumn 2007 GfK Group Custom Research Internet in CEE Countries How often do you use the following internet services? Sending and receiving e-mails 11 Internet users penetration 77 12 3 80 Slovenia 62,3% 73 16 3 80 Hungary 40,8% Almost daily or daily 70 17 4 81 Slovakia 42,3% Austria 59,4% 69 15 6 9 0 At least once a month Czech rep. 47,5% 67 18 6 73 Poland 39,7% 62 14 4 21 0 Less frequently Bulgaria 30,1% 59 23 4 9 4 Romania 27,3% 59 9 6 26 0 Not at all Croatia 39,4% 55 27 3 15 0 Bosnia and DK 28,9% 50 22 16 12 0 Herzegovina 49 23 8 20 0 Serbia 36,5% 48 21 6 24 1 Russia 24,0% 34 18 4 43 0 Ukraine 11,5% 0 20 40 60 80 100 Base: weighted sample, Internet users

Slide 12: Autumn 2007 GfK Group Custom Research Internet in CEE Countries How often do you use the following internet services? Checking the latest information/news 12 Internet users penetration 69 18 6 70 Slovenia 62,3% 68 18 4 10 0 Poland 39,7% Almost daily or daily 64 20 8 80 Hungary 40,8% 63 20 8 81 Slovakia 42,3% At least once a month Croatia 39,4% 60 19 6 15 0 Czech rep. 47,5% 59 23 9 72 Less frequently Bulgaria 30,1% 54 22 6 16 2 Bosnia and 47 22 17 13 0 Not at all 28,9% Herzegovina 47 22 14 16 1 Austria 59,4% DK 46 23 9 20 1 Russia 24,0% 41 20 7 32 0 Serbia 36,5% 35 21 6 38 0 Ukraine 11,5% 33 12 6 49 0 Romania 27,3% 0 20 40 60 80 100 Base: weighted sample, Internet users

Slide 13: Autumn 2007 GfK Group Custom Research Internet in CEE Countries How often do you make use of the following internet services? Chat 13 Internet users penetration 45 8 6 41 0 Romania 27,3% 43 23 6 24 5 Bulgaria 30,1% Almost daily or daily 39 27 9 23 2 Slovakia 42,3% 34 11 8 47 0 Slovenia 62,3% At least once a month Czech rep. 47,5% 28 20 13 35 3 Bosnia and 27 17 12 44 0 28,9% Less frequently Herzegovina 25 16 6 50 3 Russia 24,0% 24 18 17 41 0 Not at all Hungary 40,8% 17 11 7 64 0 Poland 39,7% DK 16 24 6 54 0 Ukraine 11,5% 15 15 20 46 4 Austria 59,4% 13 12 6 68 0 Serbia 36,5% 11 12 10 67 0 Croatia 39,4% 0 20 40 60 80 100 Base: weighted sample, Internet users

Slide 14: Autumn 2007 GfK Group Custom Research Internet in CEE Countries How often do you use the following internet services? Internet banking 14 Internet users penetration 17 31 7 40 5 Austria 59,4% 17 19 2 62 0 Poland 39,7% Almost daily or daily 14 19 4 64 0 Slovenia 62,3% Croatia 39,4% 12 17 5 67 0 At least once a month Czech rep. 47,5% 11 19 4 62 4 Slovakia 42,3% 9 20 6 63 2 Less frequently Hungary 40,8% 7 11 5 77 0 Serbia 36,5% 5 8 2 85 0 Not at all Russia 24,0% 5 8 4 80 4 Bulgaria 30,1% DK 5 32 84 7 Romania 27,3% 33 4 91 0 Ukraine 11,5% 1 12 3 83 0 Bosnia and 28,9% Herzegovina 13 2 94 0 0 20 40 60 80 100 Base: weighted sample, Internet users

Slide 15: Autumn 2007 GfK Group Custom Research Internet in CEE Countries How often do you use the following internet services? Shopping over the Internet 15 Internet users penetration 24 34 39 4 Austria 59,4% 18 20 63 0 Poland 39,7% Regularly 16 36 44 3 Czech rep. 47,5% 13 3 84 0 Ukraine 11,5% 12 18 69 0 Slovenia 62,3% Irregularly Slovakia 42,3% 12 13 72 2 Romania 27,3% 11 7 82 0 Not at all Russia 24,0% 8 10 79 3 Croatia 39,4% 6 8 86 0 DK Bulgaria 30,1% 55 83 8 Serbia 36,5% 5 6 90 0 Hungary 40,8% 4 15 81 0 Bosnia and 28,9% 24 94 0 Herzegovina 0 20 40 60 80 100 Base: weighted sample, Internet users

Slide 16: Autumn 2007 GfK Group Custom Research Internet in CEE Countries How often do you use the following internet services? Downloading music, films, and pictures 16 Internet users penetration 34 22 10 30 4 Bulgaria 30,1% 29 11 6 54 0 Romania 27,3% Almost daily or daily Slovenia 62,3% 27 20 11 42 1 Russia 24,0% 20 29 11 37 3 At least once a month Ukraine 11,5% 20 36 8 36 0 Croatia 39,4% 17 26 7 50 0 Less frequently Serbia 36,5% 17 17 9 57 0 Bosnia and 28,9% 16 24 13 46 0 Not at all Herzegovina 15 24 12 49 0 Poland 39,7% DK 15 22 21 40 2 Slovakia 42,3% 12 24 14 51 0 Hungary 40,8% 11 24 18 43 4 Czech rep. 47,5% Austria 59,4% 9 19 22 46 4 0 20 40 60 80 100 Base: weighted sample, Internet users

Slide 17: Autumn 2007 GfK Group Custom Research Internet in CEE Countries How often do you use the following internet services? Sharing music, films, and pictures 17 Internet users penetration Romania 27,3% 23 6 9 62 0 Bulgaria 30,1% 20 16 8 51 5 Almost daily or daily Ukraine 11,5% 16 17 5 63 0 Slovenia 62,3% 16 15 9 60 1 At least once a month Slovakia 42,3% 13 23 20 42 2 Poland 39,7% 13 20 7 60 0 Less frequently Russia 24,0% 12 17 9 58 4 Hungary 40,8% 12 20 12 55 0 Not at all Croatia 39,4% 11 15 8 67 0 Bosnia and DK 28,9% 11 15 12 62 0 Herzegovina 7 12 7 74 0 Serbia 36,5% 7 13 25 49 6 Austria 59,4% 4 15 16 61 4 Czech rep. 47,5% 0 20 40 60 80 100 Base: weighted sample, Internet users

Slide 18: Autumn 2007 GfK Group Custom Research Internet in CEE Countries How often do you use the following internet services? Playing online games 18 Internet users penetration 27 16 10 42 5 Bulgaria 30,1% 19 11 9 62 0 Romania 27,3% Almost daily or daily Poland 39,7% 15 12 8 65 0 Czech rep. 47,5% 15 19 13 50 3 At least once a month Slovakia 42,3% 14 20 13 50 2 Croatia 39,4% 12 14 9 65 0 Less frequently Hungary 40,8% 12 16 15 57 0 Slovenia 62,3% 11 12 8 68 1 Not at all Ukraine 11,5% 11 18 9 62 0 Russia 24,0% DK 9 13 6 68 5 Serbia 36,5% 6 6 5 83 0 Bosnia and 28,9% Herzegovina 6 8 6 80 0 Austria 59,4% 5 11 21 56 7 0 20 40 60 80 100 Base: weighted sample, Internet users

Slide 19: Autumn 2007 GfK Group Custom Research Internet in CEE Countries How often do you use the following internet services? Generally browsing various web pages 19 Internet users penetration 76 14 6 40 Poland 39,7% 72 19 6 30 Slovenia 62,3% Almost daily or daily Croatia 39,4% 65 24 5 70 Bulgaria 30,1% 63 24 5 62 At least once a month Slovakia 42,3% 63 27 6 31 Hungary 40,8% 56 23 6 15 0 Less frequently Czech rep. 47,5% 51 35 10 32 Bosnia and 28,9% 50 30 10 10 0 Not at all Herzegovina 49 30 12 90 Austria 59,4% DK 47 24 8 19 2 Serbia 36,5% 44 26 9 18 2 Russia 24,0% 38 30 10 21 0 Ukraine 11,5% Romania 27,3% 35 10 4 51 0 0 20 40 60 80 100 Base: weighted sample, Internet users

Slide 20: Autumn 2007 GfK Group Custom Research Internet in CEE Countries Do you have access to the Internet in your household? 20 Slovenia 66% Austria 55% Croatia 46% 44% Poland Czech rep. 41% Serbia 35% Internet access in the Hungary 35% household 31% Slovakia 25% Bulgaria Russia 25% Bosna and Hercegovina 23% Regional Average: 18% Romania 35% 7% Ukraine 0% 10% 20% 30% 40% 50% 60% 70% Base: whole population, 15+, weighted sample, N=1000 per country

Slide 21: Autumn 2007 GfK Group Custom Research Internet in CEE Countries Do you plan to get access to the Internet for your household? 21 12 14 58 16 Serbia 12 21 64 4 Bosnia and Herzegovina Yes, 10 8 67 15 approximately Slovenia within half a year 7 16 64 14 Croatia 7 16 69 8 Slovakia Yes, later than within half a year 6 9 80 5 Poland 54 66 26 Austria 4 9 70 17 Russia No, we don´t 3 6 68 22 Bulgaria 33 55 40 Romania 2 10 81 7 Don´t know Czech rep. 26 70 22 Ukraine 17 85 6 Hungary 0 20 40 60 80 100 Base: weighted sample, no Internet access in the household

Slide 22: Autumn 2007 GfK Group Custom Research Internet in CEE Countries What is your personal attitude to usage of mobile Internet? 22 Slovenia 12 34 63 19 Russia 8 35 58 25 I already use mobile internet 8 45 81 3 Austria I plan to start using 7 44 52 33 Ukraine mobile Internet within 6 23 66 23 half a year Serbia I plan to start using 62 9 68 15 Slovakia mobile Internet later than within half a year 5 14 81 9 Czech rep. I don´t plan to use 42 5 78 10 mobile Internet at all Poland 42 5 74 15 Bosnia and Herzegovina Don´t know 33 6 79 10 Croatia 3 23 61 32 Romania 22 5 59 32 Bulgaria 21 5 88 4 Hungary 0 20 40 60 80 100 Base: whole population, 15+, weighted sample, N=1000 per country