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Moin Rahman's professional profile & HVHF Sciences' Consulting Services

Moin Rahman's professional profile & HVHF Sciences' Consulting Services

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  • 1. Moin RahmanPrincipal Scientist at HVHF Scienceshvhf33322@gmail.comSummaryCAREER VISIONI am passionate about taking on research problem(s), which will draw heavily both on theory andpractice in the realms of NDM (naturalistic decision making), Macrocognition, HVHF (high velocityhuman factors), social cognition, human-systems design and HMIs. One of my biggest strengths isthe ability to draw upon the knowledge from a broad spectrum of sciences to develop the necessaryintellectual tools to take on and solve intractable problems. In other words, practice "consilience" asone sees fit to advance human knowledge on the theoretical frontiers and apply it to solve practicalproblems that humans confront in the design of social-technical systems, such as police, fire, military,emergency medicine, etc.EXPERIENCEThroughout my career I have been an intellectual adventurer and intrepid researcher. I have neitherremained content nor wanted to be confined within my formally trained specialty. I have used science(various strands of psychological, social, physical and biological) as a vehicle to educate, inform,discover and take me to new destinations. My research pertaining to the psychosocial factors ofmission critical domains (police, fire, combat, etc.) has resulted in me discovering a new paradigmthat I have named High Velocity Human Factors (HVHF). In a nutshell, HVHF seeks answers toquestions concerning human performance in volatile, uncertain, complex and ambiguous situations,involving high stakes and high stress, and develops strategies to inform the design of systems.My advanced research and design expertise is built on strong and classical foundations ofengineering and human factors psychology work spanning over a period of 20 years in industry.During this period, I have researched and designed solutions pertaining to human-machine and-system interaction, organizational & operational protocol design, to enhance safety, effectivenessand efficiency of the mission.CITIZENSHIP: United States of AmericaSpecialtiesCognitive science, ecological psychology, social psychology, high velocity human factors, affectiveand neurosciences, evolutionary biology.ExperiencePrincipal Scientist at HVHF Sciences Page1
  • 2. June 2011 - Present (1 month) HVHF Sciences is focused on understanding how humans perform – orient, observe, decide, act (situation awareness, cognition, naturalistic decision making, speech/motor acts) -- in mission critical organizations (e.g., law enforcement, fire fighting, emergency medicine), high reliability organizations (e.g., oil & natural gas exploration and drilling, power plants, traffic control centers, intensive & critical health care), defense/offense organizations (armed services, command and control centers, symmetrical/asymmetrical [counter insurgency] warfare), critical consumer and commercial products/systems (automotive/aviation cockpits, telecommunication products, heavy/light machinery, energy/environmental controls, etc.) The core goals of HVHF Sciences is to research, design and deliver the following value to its clients: 1) Provide a scientific understanding of their general and critical operations by analyzing it through the application of cognitive, social, biological and ecological sciences 2) Utilize the knowledge gleaned from #1 to design a robust and effective sociotechnical system to avoid catastrophic errors, enhance operator and system reliability and increase throughput. 3) Deliver implementable solutions in the form of human-system design specifications, operational protocols and training, which are consonant with the organization’s core mission and concurrently are compatible with its personnel’s (human) cognitive & physical capabilities and limitations. Simply put, minimize the likelihood of the occurrence of catastrophic and costly errors and maximize the likelihood of successful outcomes.Principal Scientist at MotorolaAugust 1999 - June 2011 (11 years 11 months) Research critical and peak moment performance of personnel operating in mission critical domains such as law enforcement, fire fighting, combat, etc. Current research includes high velocity human factors (HVHF), application of social sciences to design of product aesthetics (a.k.a., sensory aesthetics), direct perception action coupling (DPAC) in the context of HMIs, social interactions between uniformed agents and civilians at zero-acquaintance, among others. > Research Human Factors of Mission Critical Domains (fire fighting, law enforcement, combat, etc.) > Developed -- and further enhancing -- the study of human performance during peak and critical moments of a mission ("High Velocity Human Factors) > Developed a model for naturalistic decision making under life threatening conditions for mission critical personnel. > Applying Gibsonian psychology (Direct Perception) and Embodied cognition to design Human-Machine Interfaces to accommodate the needs of [cognitively impaired] human agents Page2
  • 3. under stress. > Applying social sciences to develop a framework to inform the development of a design language and aesthetics for mission critical products. > Researched and developed a model for [somatic] situation awareness of agents performing under high stakes and time stressed situations with imminent threat > Researched social interactions among conspecifics at zero-acquaintance (police or soldiers with civilians) in risky and volatile ecologies to understand social cognition and decision making with the intent of eliminating unwarranted (and sometimes fatal) use of force. 5 recommendations available upon requestMember at Human Factors and Ergonomics Society1993 - 2010 (17 years)Corporate Human Factors at Aeroquip-Vickers, Inc.June 1996 - June 1999 (3 years 1 month) Designed, marketed, and developed a corporate-wide human factors and ergonomics program for Aeroquip-Vickers. Provided ergonomic design input in the design of man-machine systems, industrial, and medical products. Performed usability testing and heuristic evaluation for hand-held products and software interfaces in the areas of desktop applications and computer-based manufacturing systems.Engineer at Titan Watches1987 - 1991 (4 years) Member of a team that successfully transferred watch making technology from France Ebauche, France to [Tata’s] Titan Watches in India. Under went training at France Ebauche (France) and Vibreurs Application (Switzerland) on precision manufacturing methods, inspection procedures for micro-sized components, and ergonomic assembly methods. Set up manufacturing lines, assembly shops and trained technicians. Applied advanced manufacturing techniques to improve efficiency.PublicationsAffective factors: A model of cognition under emotional statesProceedings of the Human Factors and Ergonomics Society 50th Annual Meeting 2006Authors: Moin RahmanHigh Velocity Human Factors: Human factors in mission critical domains in NonequilibriumProceedings of the Human factors and Ergonomics 51st Annual Meeting 2007Authors: Moin RahmanA Discourse on Law Enforcement Psychobehaviors: Informing Design from Displays inEthology to High Velocity Human FactorsPublication 2007 Page3
  • 4. Authors: Moin RahmanOfficer Performance in High-Stress Situations: Considerations for Technology DesignPolice Chief 2009Authors: Moin RahmanUnderstanding naturalistic decision making under life threatening conditionsProceedings of the 9th International Conference on Naturalistic Decision Making 2009Authors: Moin RahmanDesigning Human-Machine Interfaces for Naturalistic Perceptions, Decisions and Actionsoccurring in Emergency SituationsTheoretical Issues in Ergonomics (in press) January 1, 2011Authors: Moin Rahman Humans experience emotional arousal, when threat to life and limb is imminent, such as in high stakes, emergency situations that occur in sociotechnical systems like fire fighting, aviation, combat, etc. Emotional arousal has both advantages and disadvantages. On the downside, it introduces perceptual distortions and biases and inability to process symbolic information and alters motor abilities. As emergency human-machine interfaces (HMIs) will be used to bring a system under control, i.e. to avoid or minimise losses, they should be designed to accommodate the human capacities that have been altered by danger-induced emotional arousal. A model called direct perception-action coupling (DPAC) that combines direct perception and embodied cognition, which is not predicated on higher cognitive functions, has been developed to describe the available capacities of an operator under stress. Finally, the conceptual application of human performance theories under stress, through the DPAC model, to design emergency HMIs is discussed with examples.High Velocity Human Factors: Factoring the human being into future police technologyPolice One February 25, 2008Authors: Moin Rahman, Lt. Col. (Ret.) Dave Grossman, Michael J. AskenSubject Matter Expert Paper on Human Factors and Psychological Analysis of FFDOprocedures versus sound law enforcement practicesThe Federal Flight Deck Officers Association January 2008Authors: Moin Rahman, Richard BloomSomatic Situation Awareness: a Model for SA Acquisition under Imminent Threat and SevereTime StressIEEE CogSIMA 2011: IEEE Conference on Cognitive Methods in Situation Awareness and DecisionSupport January 12, 2011Authors: Moin Rahman Classical models of Situation Awareness (SA) models are robust for dynamic situations where events unfold gradually in the temporal dimension at a rate that is compatible with the ability of the Page4
  • 5. human agent to process information, and where this information processing is largely unaffected by event-induced [aversive] emotional arousal. A model for SA acquisition for situations that express rapid dynamics for a limited duration, which are non-prototypical in nature, and involve high stakes, including danger-induced emotional arousal, does not exist. These types of situations are typically encountered in mission critical domains such as law enforcement, firefighting, aviation, combat, etc. In these situations, the traditional models of SA predicated on conscious perception of situation elements and processing of information may not be appropriate, because the [slow] speed and [high] bandwidth of consciousness are suboptimal for the occasion, thus preventing the agent from realizing successful outcomes. Furthermore, unconsciousness, which has largely been ignored by SA theorists, plays a critical role in acquiring SA under these circumstances. This paper presents a model for SA, referred to as Somatic Situation Awareness (SSA), for situations such as those described above. The SSA model shows that the incorporation of two key findings from psychology and neurosciences, unconscious or attention-driven orientation, and somatosensory processes, respectively, can adequately explain situation assessment for these special instances. In terms of the SA acquisition taxonomy, the aforesaid processes have been classified as belonging to the pre-cognitive phase. Next, the paper shows how this pre-cognitive phase of SA acquisition may influence the classical SA framework. Finally, the paper discusses the implications of SSA with regards to human-system design, computer cognition, technology and training.Social Cognition and Decision Making between Uniformed Personnel and Civilians10th International Conference on Naturalistic Decision Making June 1, 2011Authors: Moin Rahman One of the key skills that is required of police and military personnel concerns social cognition and decision making, particularly when interacting with civilians in either neutral or adversarial situations such as post-conflict and peacekeeping operations, counterinsurgency warfare, law enforcement, etc. Sub-optimal skills or a poor system design in these settings can prove to be costly and/or deadly, due to false positives (killing of innocent civilians) or false negatives (mistaking an adversary for a friendly). This paper has developed and presents a model for dyadic social interactions, particularly for the types of encounters that uniformed personnel are likely to have with civilians in the field in a variety of contexts. This model was developed by taking into consideration a number of egocentric and allocentric factors, including social and situational structures. The objectives of this model are threefold: (1) lay down the foundations for uniformed personnel-civilian social interactions; (2) Elucidate the factors and mechanisms undergirding such social interactions to system designers and trainers to inform the design of sociotechnical systems and training programs; (3) Provide directions for future research.EducationState University of New York College at BuffaloMS, Human Factors Sciences, 1993 - 1995 Page5
  • 6. PSG College of TechnologyB.E., Mechanical Engineering, 1983 - 1987Honors and AwardsA profile of my research:, History, Physical & Life Sciences, World Music, Competitive Tennis. Page6
  • 7. Moin RahmanPrincipal Scientist at HVHF Scienceshvhf33322@gmail.com5 people have recommended Moin "Moin epitomizes what it means to be a scientist -- super intelligent, crazy passion for truth, and a manic drive for discovery. Hes one of those guys that says the things you really wish youd thought of first. Moins contributions to our understanding of how people perform under high emotional stress can transform how we develop products and interfaces. I expect more great things from Moin and look forward to learning from him for years to come. Also, one should not miss a live singing (?) performance from Moin -- his Bollywood is fabulous, however, his rap needs some work." — Mark Palmer, Design Research Director, Motorola, managed Moin at Motorola "Having worked alongside Moin for several years, he clearly demonstrated thought leadership in the areas of human cognition, usability and ergonomics. More importantly, Moin is adept at applying theories and concepts at strategic and project levels. Working in cross-functional teams, he has played a key role in the development of several of Motorolas most successful products. I find him to be a truly genuine person who always displays integrity." — Tim Sweeney, Design Manager, MOTOROLA, worked directly with Moin at Motorola "I have worked with Moin on many occasions, and it is always enjoyable and educational. He is very good at his work, and his curiosity and excitement is contagious. Every encounter has worked out very well and has been a lot of fun. I recommend Moin highly." — Russ Branaghan, Assistant Professor - Applied Psychology, Arizona State University, worked with Moin at Motorola "I worked with Moin while at Motorola in the same human factors group, and he always tackled problems with energy and a scientific curiosity that helped to get at the root of any issue. He is a terrific colleague to have, and a true asset to any group, organization, or company. In this light, I highly recommend Moin Rahman." — Brian Philips, PhD, Principal Human Factors Scientist, Noblis, worked directly with Moin at Motorola "I worked with Moin for 4 years. He brings a very high degree of professionalism and a genuine dedication and thoroughness to all he does. He is a critical thinker, reasoner, and a problem solver Page 7
  • 8. par excellence who delights in sharing and exchanging knowledge and ideas. Moin thrives on the big problems in the field - the seemingly intractable ones that require deep research and fresh and bold thinking. As an example of this, he has pioneered and led an exciting and important new area of Human Factors, and has put his team and his company in the vanguard of development and innovation in this area. Moin is a great listener - a rare attribute in todays business world - and this enables him to consider and understand the views and arguments of others and to present his insights in a balanced and persuasive way." — Philip Hodgson, Manager of Human Factors, Motorola, Florida, managed Moin at MotorolaContact Moin on LinkedIn Page 8