View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Department of Management School of Business, Economics and Communication MKTG 524 Presented by: Aida Zakaria Alexander Guindy Baher Abdel Nour Khaled Omar Mohamed Ragab Mostafa Mazen Rania Maghawri Presented to: Dr. Ibrahim Hegazy
Product Portfolio Analysis BCG Analysis – Automation and Control Market Growth Rate Market Share Low High Low High I&S SBT A&D
GW: Acquisition in metallurgy sector.
Leader in airport solutions.
No.1 in parcel sorting systems.
Biggest supplier of water treatment systems.
GW: Investments for Distribution in major growth markets.
No.1 Supplier of Automation Technology Worldwide.
Leader in innovation.
GW: Demand for increased safety, security and efficiency in large-scale buildings.
Increased penetration of their installed base
Success in services
1.1. Automation and Drives (A&D) 1.2. Industrial Solutions and Services (I&S) 1.3. Siemens Building Technologies (SBT)
Product Portfolio Analysis BCG Analysis – Information and Communication Market Growth Rate Market Share Low High Low High COM
Planned partnership for enterprise networks.
Network division faced problems and recovered.
Plans to restructure the COM division.
Third biggest handset producer in Europe.
Nokia Siemens Networks for added market share in mobile and fixed networks.
2.1. Communication (COM)
Product Portfolio Analysis BCG Analysis – Power and Lighting Market Growth Rate Market Share Low High Low High PG Pessimism for Fossil Power 75% of sales but limited future Wind Power potential Increasing demand for wind power PTD Osram GW: Fastest growing regional market MS: Expansion in Asia-Pacific Region GW: Expanding operation in Russia, China, India, and USA MS: Ranks First or Second worldwide 3.1. Power Generation (PG) 3.2. Power Transmission and Distribution (PTD) 3.3. Osram
Product Portfolio Analysis BCG Analysis – Medical Market Growth Rate Market Share Low High High Medical Established Business for Expansion e.g. Current CT scanners
Increasing demand due to:
Growing and aging world population.
Breakthroughs in the field of early diagnosis and intervention (untapped areas) combined with high performance IT solutions and technologies
New Untapped Diagnostic Areas e.g. Molecular Diagnostic Low
Product Portfolio Analysis BCG Analysis - Transportation Market Growth Rate Market Share Low High High Low
Risk of niching
Increase in number and size of mega cities (need for energy saving)
Networking different modes of transport
High speed transportation
Full range supplier and system integrator
Leader in the Int’l rail industry
SV 5.1. Transportation Systems (TS) 5.2. Siemens VDO Automotive (SV)
Product Portfolio Analysis BCG Analysis – Services Market Growth Rate Market Share Low High Low High
Questionable ability to penetrate and gain leadership positions
The overall IT industry is booming
Among to ten in a huge industry
Leading e-government provider in Europe
SFS & SRE SBS 5.1. Siemens Business Services (SBS) 5.2. Siemens Financial Services (SFS) 5.3. Siemens Real Estate (SRE)
Market Growth Rate Market Share Low High Low High SFS & SRE SV Medical SBS PG PTD Osram COM SBT A&D TS I&S Product Portfolio Analysis BCG Analysis – All Units
Siemens is operating in a highly attractive/growing market for all of its business units except for the financial services market which is considered a medium attractive market.
Siemens is highly competitive with a relative leadership position in the medical industry, automation and control industry, power industry, transportation industry, and the information technology industry. Therefore, continuous investments and development is recommended to keep its competitive edge and to cope with its competitors.
Siemens need to enhance its competitive strength in the lighting industry.
In the financial services, Siemens has to make a strategic decision whether to 'redouble its efforts' in the hopes of achieving market leadership, manage them for cash, or cut its losses and divest.
Entry Modes Acquisitions Partnerships and Joint Ventures
Entry Modes Objectives Access to innovative managerial practices Economies of scale and advantages of size Increasing Market share Reducing taxes paid Access to new technologies. Diversification Improved agility Improving access to financial resources Transfer of skills Entering new markets Spreading risks Synergies Eliminating competition Cost Efficiency