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BMI - Local Travel Agency


This is our group report for the Middle Managers in Entrepreneurship Course at the Ateneo Graduate School of Business.

This is our group report for the Middle Managers in Entrepreneurship Course at the Ateneo Graduate School of Business.

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  • 1. BMI: Local Travel Agency MMENTREP, Prof Saguinsin, 5/16/2011
  • 2. Brick & Mortar Characteristics
    • Market: Local, Any type of traveler
    • Marketing: Proximity-centric, WoM
    • MVP: To provide personalized consulting and affordable custom travel arrangements
    • Revenue: Commission based, transaction based, percentage of sales
  • 3. Brick & Mortar Characteristics
    • Fixed Costs: Rent, Utilities, Salaries 10 people (travel agents, maintenance, accountant, etc.)
    • Distribution Channels: Travel Agents
    • Customer Relations: Travel Agents
  • 4. Why change? Technology & Globalization
  • 5. Why change? Technology & Globalization
  • 6. Differentiation.
  • 7. Differentiation.
    • Fixed Costs: Website Maintenance/SEO, Salaries 4 people (travel agent, contact center agent, marketer, accountant, etc.)
    • Distribution Channels: Contact Center Agents
    • Customer Relations: Contact Center Agents
  • 8.
    • Airline companies
    • Tourism spot owners
    • Hotels and Resorts
    • Local travel organizations
    • Business offices
    • Individuals/ Frequent Travelers (personal) /Adventurers
    • Receiving client requests
    • Coordinating with partner networks
    • Continuing coordination and consultation with clients
    • Maintaining client relationships
    • Maintaining office / equipment
    • Collection of fees
    OFFER To provide consulting and custom travel arrangements within client constraints/ preferences CUSTOMER SEGMENTS ALL Travelers: Business Travelers/ Families going on vacation/Single Travelers/Group Travelers CUSTOMER RELATIONS Personal Customer Service REVENUE STREAMS Premium from partner networks; Fees collected from clients DISTRIBUTION CHANNELS Travel agents located in the office CORE RESOURCES Travel Agents (customer service) Office space Communication equipment: phone lines, computers and internet, fax COST STRUCTURE Salaries and Admin Rent Utilities
  • 9. PARTNER NETWORK Airline companies Tourism Lodging Providers Transportation Service Providers Local Travel Orgs Special Interest Bloggers COST ACTIVITIES Website Maintenance Contact Center Social Media/Network and Blog Marketing R&D OFFER: To provide a personalized experience by providing consulting and affordable custom medium to long travel arrangements with excellent customer service CUSTOMER SEGMENTS A/B market Couples, Families, and Small Groups all over the world. CUSTOMER RELATIONS Attentive Attention to Detail Customer Oriented REVENUE STREAMS 3%, 5%, 7% of Total Cost. % of Transactions from Customer Networks DISTRIBUTION CHANNELS Internet, Social Networking, Email, Chat CORE RESOURCES Website Customer Service COST STRUCTURE Marketing R&D
  • 10. BMI: Virtual Travel Consultants MMENTREP, Prof Saguinsin, 5/16/2011