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Here are some FREE IDEAS! That's right. Take these gems and run with them. If you run to the bank though, please provide your Debit Card number. If you run to your bosses office, I hope these make you ...

Here are some FREE IDEAS! That's right. Take these gems and run with them. If you run to the bank though, please provide your Debit Card number. If you run to your bosses office, I hope these make you look smarter. If you want more of these, reach out and lets collaborate. After all, its better to create together.
The content of this deck addresses a set of ideas for improving the Starbuck's retail experience using digital technologies. Enjoy!

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Free ideas-shared Presentation Transcript

  • 1. Month, Day, Year ¼ freeJune 2012 ideas ½ from ¼ Subtitle Text¼ ¼ ½
  • 2. A Free Idea forSTARBUCKS RETAIL Concepts developed by Charles Erdman charles@erdman.me
  • 3. EXPERIENCEA Starbucks is a meeting placewhere one can go to feel in the world,but not be required to participate withit. It is a warm drink in the companyof others to share a predictable,repeatable experience.
  • 4. MAKESStarbucks makes coffee.
  • 5. SELLSStarbucks sells the experience of arefuge or haven.It sells a feeling of community andconnection.
  • 6. CHALLENGESo how can we create a retailexperience where people connectmore genuinely; where people feel agreater sense of community bothwith the brand and fellow patrons?
  • 7. SOLUTIONCreate a platform for people toconnect in-person over shared digitalexperiences around music and stories.
  • 8. CONCEPT #1A living social ecosystem where Share.Starbucks’ patrons share and discoverrich content from the Starbuck’s Meet.Entertainment service. Connect. Concepts developed by Charles Erdman charles@erdman.me
  • 9. CONCEPT #1Use the wifi network as a ? ¼closed social ecosystemwhere we can discovernew acquaintances in the “What’s your sign?” ½fertile and common “Nice weather, huh?”language of music. It’s “Cool playlist. Ever ¼like a localized foursquare listen to The Black Keys?”music service. ¼ ¼ ½ Concepts developed by Charles Erdman charles@erdman.me
  • 10. CONCEPT #1Use the wifi network as a ? ¼closed social ecosystemwhere we can discovernew acquaintances in the “What’s your sign?” ½fertile and common “Nice weather, huh?”language of music. It’s “Cool playlist. Ever ¼like a localized foursquare listen to The Black Keys?”music service. ¼ ¼ ½ Concepts developed by Charles Erdman charles@erdman.me
  • 11. STARBUCKS: CONCEPT #1Visitors to the music social network see apinterest-like grid showing playlist “tiles”created by people physically in thatStarbucks retail location. STARBUCKS + MUSIC + YOU Forever Spring See more from PAUL Concepts developed by Charles Erdman charles@erdman.me
  • 12. STARBUCKS: CONCEPT #1 Back xThe playlist tile opens the 1 Paul Dempsey Say Hello! 2Starbucks member’s Maecenas faucibus mollis interdum. Cum sociis natoque penatibus et magnis 14 5 3 dis parturient. StarBUCKs Rewards:music page, displaying Spotify Playlist: Forever Springplaylists from their favorite 4music service- Spotify, SONG TITLERdio, MOG, Pandora, etc. Like   5 Entertainment Promo Block 1 Entertainment Promo Block 21. Access to a user’s social network profiles. Norah Jones - Little Jack White -2. When you “say hello” to this person, they see an Broken Hearts Blunderbuss immediate notification on their screen. Get 15 tracks 15 tracks 6 introduced.3. Badging system for check-ins and participation.4. Player window View the music of other Starbucks Members near your now:5. Playlists load in player window.6. Promotional area for Starbucks Entertainment partners.   77. Other members in-store right now. Person’s Name Person’s Name Person’s Name Person’s Name Person’s Name Concepts developed by Charles Erdman charles@erdman.me
  • 13. CONCEPT #2Allow patrons to connect with the other aspects ofthe Starbucks brand... through their coffee cup.The World of Coffee.Starbucks’ CSR efforts.Entertainment network. Concepts developed by Charles Erdman charles@erdman.me
  • 14. CONCEPT #2Partner with Microsoft to install ¼their interactive “Surface”tables in retail locations.Create an application that ½reacts to a cup or phone totrigger an interactive, rich ¼media experience. ¼ ¼ ½ Concepts developed by Charles Erdman charles@erdman.me
  • 15. CONCEPT #2Partner with Microsoft to install ¼their interactive “Surface”tables in retail locations.Create an application that ½reacts to a cup or phone totrigger an interactive, rich ¼media experience. ¼ ¼ ½ Concepts developed by Charles Erdman charles@erdman.me
  • 16. STARBUCKS: CONCEPT #2Using RFID tags,each cup is given aunique coffee ID. The MUSIC COFFEE DOING NEXT TO U TRAIL GOOD WHAT’S IN Watchtable reacts with a YOUR CUP?travel journal that The coffee you are now enjoying has made a long, loving Peru, South Americaexplores the journey to get here.countries where Coffee: Breakfast Blend Kenya, NE Africaeach blend’s coffee Bean: 2/3 Robusta, 1/3 Arabica Regions: Peru, South America Kenya, NE Africabeans were sourced. Concepts developed by Charles Erdman charles@erdman.me
  • 17. STARBUCKS: CONCEPT #2When the user putsdown their mobilephone, it’s bluetoothsignal triggers a music STARBUCKS + MUSIC + YOU 2 MUSIC COFFEE DOING NEXT TO U TRAIL GOODdiscovery experience WHO’S HERE NOW? What’s Trending Now WHAT’S AND WHAT DO YOUR Cthat integrates with Jack White - Blunderbuss THEY LISTEN 15 tracks The coffee youthe music social TO? 5 3 now enjoying h made a long, l journey to getnetwork (concept #1). 2 Rock 6 Jazz 4 2 Alt Pop1. Music genres create groupings of people in the retail ry Count store right now. Each person can be a part of multiple genres.2. With one swipe, the user can move between the music and coffee / CSR experiences.3. Music tracks are streamed to the user’s phone so 1 they can listen through their ear phones. Concepts developed by Charles Erdman charles@erdman.me
  • 18. Do you like what you’ve just seen? ¼Don’t just rip it off, reach out.Create better together. ½THANK YOU! ¼ ¼ ¼ ½