Understand your users and deliver what they want
Target User / Target The Evolving Artist The Exploratory
Their Story Natalia is a mixed media and Jason started building his
canvas painter with a vibrant collection several years ago
and growing following of urban after becoming interested in
hipsters in their 20s & 30s. the political works of Shepard
She exhibits in solo and group Fairey. He is interested in the
shows and is looking to have social impact and message
her work reach the tipping regarding the pieces he
point of acclaim. She is highly collects and wants to share
active online with a robust and discuss his opinions and
Facebook and Twitter inﬂuences with his friends and
following. art scene.
Their Needs - Display their work in a - Interact with other people
ﬂattering, true to experience with similar interests, tastes
fashion. and inﬂuences
- Connect with curators, - Discover new artists and
reviewers and other industry scenes
inﬂuencers - Contribute his opinion and
- Be able to sell their work in gain recognition in his art
various forms circle
Value Proposition Help me exhibit, grow my Connect me with art that is
following and make money in a relevant to my interests and
way that is cool, legitimate and inspiring to my social circle.
sustainable. Help me share my tastes and
experiences quickly and with
people that I know.
Messaging * Show, Share, Sell - Saatchi * Discover & Inspire - Saatchi
Online is the environment for Online is where you come to
true to life artistic find art relevant to your lifestyle
representation and opportunity. and to contribute to the art
scenes that you participate in.