Social Media:
School & Community
Engagement
NYSCATE 2013

http://goo.gl/b32j1w
Chris Casal
PS 10 - Brooklyn, NY
@mr_casal
Introduction
● Chris
○
○
○
○
○

computer teacher
technology coordinator
Google Apps & iPad geek
@mr_casal & @PS10Tech
http...
Our Two-pronged Approach
● Make technology useful & seamlessly
integrated for staff benefit
○ Google Apps - email, Docs, s...
Teachers
● GAFE better than DOE Outlook
○ more space, custom groups, lists, etc

● Share lessons & curriculum maps via Dri...
Why does teacher tech matter?
Access, Comfort & Familiarity
● If a teacher doesn’t have a device...
● If a teacher doesn’t...
Why does teacher tech matter?
● If teachers aren’t constant, authentic users
of technology, aren’t engaged themselves,
tec...
Why does teacher tech matter?

Teachers are the social
media ambassadors of the
school community
Community
● Website
○ ps10.org
■ collaborative between PTA & staff
■ staff directory of email & class sites
■ Calendar, ev...
Social Media
● Big push
● Many staff members active
○ https://twitter.com/PS10Brooklyn/lists/staff

● Hashtags
○ #ps10bk -...
Why Twitter?
● Twitter was new to all
○ sometimes it’s easier to teach a new thing than a
familiar thing a new way

● Easy...
Parent reaching out...
both A.P. & I respond

Making personal
connections before Open
School Night
Showcasing teachers
continual learning...

Colleagues supporting
colleagues...
Parents engaging through technology & social media
Our City Councilman tweeting appreciation for our PTA the full community, beyond just the “school community”
The Paperwork
● Boilerplate NYCDOE “photo consent form”
○ start-of-year packet
○ covers a wide variety of media type & use...
Tying the two together
● Make technology natural, meaningful, and
impactful for teachers & they’ll use it
● Class web page...
Looking forward...
● Skype & Google Hangouts
○ virtual field trips & author visits

● Google Hangouts
○ PTA meetings, Curr...
Roadmap for Social media...
● Pick a platform
● Build a framework
○ be flexible & adventurous

● Let teachers be your amba...
Contact
Chris Casal
@mr_casal
ccasal@ps10.org
about.me/mrcasal
Presentation:
http://goo.gl/b32j1w
Additional resources:
ht...
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Social Media for School & Community Engagement

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Slides from NYSCATE (New York State Association for Computing and Technologies in Education) Annual Conference 2013 presentation on social media in public schools.

Published in: Education, Technology
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Social Media for School & Community Engagement

  1. 1. Social Media: School & Community Engagement NYSCATE 2013 http://goo.gl/b32j1w Chris Casal PS 10 - Brooklyn, NY @mr_casal
  2. 2. Introduction ● Chris ○ ○ ○ ○ ○ computer teacher technology coordinator Google Apps & iPad geek @mr_casal & @PS10Tech http://about.me/mrcasal ● PS 10 ○ ○ ○ ○ ○ K-5 public school GAFE iPads for teachers Technology is a big focus @PS10Brooklyn
  3. 3. Our Two-pronged Approach ● Make technology useful & seamlessly integrated for staff benefit ○ Google Apps - email, Docs, sites, blogs, etc ○ iPads integrated for mobility & efficiency ● Make technology useful & seamlessly integrated for student/parent/community benefit ○ ○ ○ ○ Facebook & Twitter SchoolMessenger Google Apps Skype/Hangouts
  4. 4. Teachers ● GAFE better than DOE Outlook ○ more space, custom groups, lists, etc ● Share lessons & curriculum maps via Drive ● Dropbox for other files - those that don’t play nice with Drive ● “TechHelp” ○ online form to submit requests for in-house computer assistance ● iMac, MacBook in every room ● Every teacher has an iPad ● All aspects integrated & supported
  5. 5. Why does teacher tech matter? Access, Comfort & Familiarity ● If a teacher doesn’t have a device... ● If a teacher doesn’t isn’t comfortable with using technology... ● If a teacher hasn’t made an intimate connection with how best to use it for them...
  6. 6. Why does teacher tech matter? ● If teachers aren’t constant, authentic users of technology, aren’t engaged themselves, technology & social media will never work to engage others...
  7. 7. Why does teacher tech matter? Teachers are the social media ambassadors of the school community
  8. 8. Community ● Website ○ ps10.org ■ collaborative between PTA & staff ■ staff directory of email & class sites ■ Calendar, event notices, pictures ● Twitter ○ @PS10Brooklyn ● Facebook ○ PS 10 Brooklyn
  9. 9. Social Media ● Big push ● Many staff members active ○ https://twitter.com/PS10Brooklyn/lists/staff ● Hashtags ○ #ps10bk - general ○ #ps10sw - student work ○ #ps10st - student tweets ● TagBoards ○ ○ ○ ○ http://tagboard.com/ps10bk http://tagboard.com/ps10sw http://tagboard.com/ps10st Parents use hashtags during school-wide events
  10. 10. Why Twitter? ● Twitter was new to all ○ sometimes it’s easier to teach a new thing than a familiar thing a new way ● Easy to keep “personal” and “professional” separate ○ no one had a personal account ● It’s a quick, easy to use broadcast platform not requiring viewers to have an account
  11. 11. Parent reaching out... both A.P. & I respond Making personal connections before Open School Night
  12. 12. Showcasing teachers continual learning... Colleagues supporting colleagues...
  13. 13. Parents engaging through technology & social media
  14. 14. Our City Councilman tweeting appreciation for our PTA the full community, beyond just the “school community”
  15. 15. The Paperwork ● Boilerplate NYCDOE “photo consent form” ○ start-of-year packet ○ covers a wide variety of media type & use ● Classroom teachers know parent comfort ● Clusters are informed ○ master list readily available You don’t need to show faces to show successes & engage families
  16. 16. Tying the two together ● Make technology natural, meaningful, and impactful for teachers & they’ll use it ● Class web pages, blogs & twitter feeds easily meet Common Core & NYS Teacher Evaluation standards - all considered “social media” ● Engage parents through technology & limit the “I didn’t know” moments
  17. 17. Looking forward... ● Skype & Google Hangouts ○ virtual field trips & author visits ● Google Hangouts ○ PTA meetings, Curriculum Nights ● Independent Student blogs/digital portfolios ● Pushing the envelope & always trying new things...
  18. 18. Roadmap for Social media... ● Pick a platform ● Build a framework ○ be flexible & adventurous ● Let teachers be your ambassadors ○ trust ● Support & encourage engagement Communications & community are built, most solidly, when the methods are natural & useful...
  19. 19. Contact Chris Casal @mr_casal ccasal@ps10.org about.me/mrcasal Presentation: http://goo.gl/b32j1w Additional resources: http://www.slideshare.net/mr_casal
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