UNDP Black Sea Forum Travel & Tourism TrendsPresentation Transcript
The First Black Sea Partnership Forum for Tour and Travel OperatorsTourism Trends Worldwide and in Europe Impact of the Crisis and Prospects for the Future by Manolis Psarros
Τhe current crisis in the world’s financialmarket is the worst in 75 years. Mostsignificantly, it is the 21st century’s firstglobal financial crisis that is puttingfinancial capitalism ideologically, to itsfirst test. International Monetary Fund
Even though, the globaleconomic crisis has affectedtourism industry; it’sunderstood that tourismwill not stop but will flow ina different way. Most of the travel and tourism involves unrestricted expenses so during economic breakdown people want to secure themselves thus covering essentials for living.
Some good news..
Results through August 2010 provethat international tourism continuesto recover from the decline of 4.2%suffered last year under the impactof the economic crisis. UN World Tourism Organization
In the first eight months of this year,the number of international touristarrivals exceeded the recordachieved during the same period ofthe pre-crisis year 2008. UN World Tourism Organization
Worldwide arrivals between January andAugust 2010 totalled 642 million, some 40million more than during the same months of2009 (+7%) and 1 million more than in thesame period of the record year 2008. UN World Tourism Organization
Based on current trends, the number ofinternational tourist arrivals is projected toincrease in the range of 5%-6% over the fullyear. In 2011, growth is expected to continueat a more moderate pace, at around the long-term average of 4%. UN World Tourism Organization
While the travel recovery in Europe has been generally broad,gains have favoured Western Europe while Northern Europecontinues to lag behind last year. European Travel Commission
European Travel Commission
Top Tourism & TravelTrends for 2011
#1. Multi-Destination Vacations Because travellers want to get the most out of their vacations, there has been an up tick in multi-destination vacations
#2. The Revival of Group Tours With the economic recovery still in progress, many travellers are looking for the same exotic travel experiences at a lower price point.
#3. Contemporary Cultural Travel A history-laden location is no longer enough to satisfy todays intrepid travellers. 2011 will see a desire for more meaningful interactions with artists, trendsetters and experts local contemporary culture.
#4. The Resurgence of Travel Experts Although Internet remains a great resource for travel information, it has become so oversaturated with non- relevant information that sorting through the mass of travel sites, reader reviews and booking engines has made booking exceptional travel experiences a dicey process at best.
#5. Not Just Seeing but Learning The popularity of educational travel will continue to thrive in 2011. Travellers are interested in learning and doing, not just seeing.
#6. Ride the Rails A number of new luxury trains have launched in the past year, causing a renewed interest in rail travel that will increase throughout 2011. Rail travel is an easy and comfortable way to maximize travel time, allowing travellers to see a large number of sites without having to pack up and fly or drive between these locations.
#7. Experiential Family Travel The face of the family vacation is changing and they are extending far beyond a week-long island refuge. The demand for hands-on experiences that focus on learning and doing as opposed to just seeing will increase in 2011.
#8. ‘’Bucket-List’’ Experiences 2011 will see in increase in extremely unique, "bucket-list" experiences in far-flung destinations. Travellers are looking to tick those must-see travel experiences off their lists and are now seeking the experiences that will allow them to return home with bragging rights among their friends.
#9. One 0f Kind, Specialty Experiences Niche travel will continue to grow throughout 2011. From culinary tours to yoga retreats, travellers are looking for specialized itineraries catering to very specific interests.
#10. New Upcoming Destinations Travellers are always looking for the next hot spot.
#11. Last-Minute Vacations Last minute vacations growing in popularity
#12. Slow Travel Sticking with the theme of experience – more and more travel businesses are recognising that travelling can be more than just a means of getting from A to B. As well as companies and websites facilitating cross-country train and ferry travel, expect to see more businesses promoting slow, memorable travel where “getting there” is an important – if not the most important – element of the holiday.
#13. Voluntourism Travel in 2011 is going to be all about the experience – maximising the positive impact of travel as well as minimising the negative. “Voluntourism” or volunteer tourism Expect to see more volunteer activities enables tourists to contribute and integrated into green and sustainable benefit local communities while seeing travel programs through 2011 – and not the world and is destined to increase as just those aimed at backpackers and gap travellers look for more meaningful year students. ways to travel and contribute to local communities.
#14. Green Accommodation Climate change is not going away and tourism is one industry in particular that is at risk from the threat of global warming. We’ve started to see the first zero carbon hotels open in Europe over recent months. As governments introduce incentives for green businesses and pressure grows on the travel industry to green-up its act, expect to see more travel businesses focusing on eliminating, reducing and measuring their carbon footprint from 2011 and beyond.
#15. Local Travel Movement The local travel movement aims to connect tourists with local people while on holiday, ensuring enriching experiences for both parties. We’ve already seen movements like couch surfing gain ground over the past few years. Proponents of local travel believe it is the only truly green way to travel, as it ensures you respect local traditions and culture as well as the natural environment.
#16. Green Travel Networks As social media provides more opportunities for like-minded travellers to connect online and in real life, expect to see more green travel networks developing and expanding.
#17. Consumers are ready for mobile,are you? 43% of mobile phone users are carrying smart phones, and more than a third of mobile users plan to book travel on their phones in the next year#18. The young and the wireless Close to half of smartphone users are under 35 years old#19. Even mom is on Facebook Seven in 10 are members of an online social network, and membership is stronger among females than males Nearly nine in 10 social network users log on weekly or more often.
#20. A lot of consumers are fans oftravel, but not travel companies While over half of social network users are "fans" of companies, less than two in 10 are "fans" of travel companies#21. Word of mouth gets a megaphone Nearly a third were at least somewhat influenced by comments from people in their online social network when making travel purchase decisions#22. You may have an app for that, but… Less than a third of touch screen smartphone users are carrying iPhones
#23. The Internet may be ubiquitous,but it still isnt everything Less than one fourth do all their travel shopping on websites#24. User opinions can make or breakyou More than two thirds are at least slightly influenced by traveler-generated ratings when making purchase decisions
#25. Customizable Mobile Apps In addition to audience response software, an increase in the use of mobile apps for individual events and programs will emerge (itinerary, maps and breaking-news announcements).#26. Hybrid Meetings Growth of "hybrid" meetings, or meetings that have both face-to-face and virtual components (live broadcasts/video streamings). The cost savings is a major factor in this trend, along with the importance of a meetings environmental responsibility."#27. Green Meetings Increasingly, clients are expecting every aspect of a meeting to include an environmental component, from biodiesel vehicles and biodegradable materials to the use of locally sourced food and reusable plants for centerpieces in lieu of cut flowers
#28. Social Media Interaction Continued growth in the use of social networks like Facebook, Twitter and LinkedIn to market meetings and events, communicate with meeting attendees, and connect planners and clients during the meeting planning process.#29. Corporate Social Responsibility Many of the companies are incorporating CSR community service outings in lieu of or in addition to standard tours. Another popular trend is incorporating CSR into a team- building event."#30. Luxury Meetings Recover While 2009 and 2010 were about modesty and frugality, 2011 will see a gradual return of meetings to high-end resorts.
Challenges & Opportunities for the Black Sea Region Challenges • Improve Quality of Tourism Products/Services • Improve Black Sea Region Image •Infrastructure Development • Government Support through Legislation, Promotion & funding• Embrace Sustainable Tourism Development and Green Tourism Applications • Engage with Digital Technologies & the Web • Attract Visitors with Higher Disposable Income • Launch Joint Initiatives for Crisis Management • Increase Intra-Regional Travel
Challenges & Opportunities for the Black Sea Region Opportunities• Large number of potential tourists close via traditional source markets • Developing LCCs • EU Funds for Infrastructures and environmental friendly apps • Value for Money • Growing Demand for Experiential Tourism Packages • Natural & Cultural Resources • Geographical Position • New Countries with undiscovered destinations