• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The Impact of the Olympics on Tourism: The Case of Athens
 

The Impact of the Olympics on Tourism: The Case of Athens

on

  • 10,199 views

Manolis Psarros Presentation on the Impact of the Olympics on Athens Tourism (UNWTO, Destination Management Conference, Bordeaux, France, 2008)

Manolis Psarros Presentation on the Impact of the Olympics on Athens Tourism (UNWTO, Destination Management Conference, Bordeaux, France, 2008)

Statistics

Views

Total Views
10,199
Views on SlideShare
10,169
Embed Views
30

Actions

Likes
1
Downloads
147
Comments
0

3 Embeds 30

http://www.slideshare.net 24
http://www.linkedin.com 5
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Impact of the Olympics on Tourism: The Case of Athens The Impact of the Olympics on Tourism: The Case of Athens Presentation Transcript

    • The Impact of the Olympics on Tourism Olympics & Tourism: If you do them well, they will come: The Case of Athens The Case of Athens Manolis Psarros, Tourism Development Director 4TH INTERNATIONAL CONFERENCE “DESTINATION MANAGEMENT & MARKETING: TWO STRATEGIC TOOLS TO ENSURE QUALITY TOURISM” 16-17 September 2008 Bordeaux, France
    • Olympics & Tourism: The Case of Athens Olympics & Tourism: If you do them well, Whatwill come: The Case of Athens Olympics & Tourism: they experts say? Pere Duran, General Director of Christopher Brown the the Turisme de Barcelona Managing Director of Australia’s Consortium Tourism & Transport Forum “There can be no doubt that the Olympic “There's [fewer] tourists five years Games mark a “before and after” as far after the Games than before”. as tourism in Barcelona is concerned”. Barcelona had over doubled its overnight Following the 2000 Olympics, visitors to stays from 1992 to 2006. Sydney declined for three years in a row What about Athens?
    • Olympics & Tourism: The Case of Athens Foreign Tourist Arrivals (in millions) at Athens International Airport Olympics & Tourism: If you do them well, they will come: The Case of Athens
    • Olympics & Tourism: The Case of Athens Tourist arrivals (in millions) in all types of accommodationThe Case of Athens Olympics & Tourism: If you do them well, they will come: (2000 – 2007) City Centre Greater City Area Metropolitan area
    • Olympics & Tourism: If you do them well, they will come: The2007) of Athens Bednights (in millions) in hotel establishments (2000 – Case City of Athens Greater City Area
    • Olympics & Tourism: The Case of Athens Olympics & Tourism: If Occupancy Rates (2000will come: The Case of Athens you do them well, they – 2007) City Centre Greater City Area Metropolitan area
    • Olympics & Tourism: The Case of Athens Average Length of Stay The 2004 Summer Olympic Games Average Length of Stay Olympics & Tourism: If you do them well, they will come: The Case of Athens Paris Belgrade Barcelona Madrid Athens
    • Olympics & Tourism: The Case of Athens Average Room Rate & Revenue Per Available Room Olympics & Tourism: If you do them well, they will come: The Case of Athens Average Room Rate (€)
    • Olympics & Tourism: The Case of Athens Visitor Numbers (attractions) Olympics & Tourism: If you do them well, they will come: The Case of Athens Acropolis & Surrounding area Archeological Sites (all) Museums (all) Sites & Museums (all)
    • Olympics & Tourism: The Case of Athens Tour Operators’ Survey Olympics & Tourism: If you do them well, they will come: The Case of Athens From your point of view, what impact did the 2004 Olympic Games have on the image of Athens as a tourist destination? Very negative impact No impact at all Very positive impact Since the 2004 Athens Olympic Games, the trend for greater Since the 2004 Athens Olympic Games, the trend for How do you expect that demand for trips to Athens will How do you expect that demand for trips to Athens will greater trips to Athens among your customers has been: trips to Athens among your customers has been: evolve? evolve? decrease decrease lower lower increase increase lower lower decrease greater greater increase the same the same the same the same the same stay the stay the same same stay the same
    • Olympics & Tourism: Key factors brought by the Olympics Case of The Athens Olympics & Tourism: If you do them well, they will come: The Case of Athens • monumental mega-infrastructure improvements • general overhaul of hotels and new class of accommodations • improvements in the city’s urban setting • aesthetic Improvements to Athens’ classic architecture • a greener, cleaner Athens
    • Athens Today - Success Factors: Athens International Airport Olympics & Tourism: If you do them well, they will come: The Case of Athens More and more International commercial flights and LCCs are coming into AIA. Did you know? AIA is considered one of Europe’s best. Recipient of numerous awards and aggressive in increasing business and leisure travel to Athens.
    • Athens Today - Success Factors: Olympics & Tourism: The Metro The Case of Athens Olympics & Tourism: If you do them well, they will come: The Case of Athens Did you know? New Metro stations act as mini-museums. Athens’ urban planning Incorporates art, culture and technology
    • Gaining Global Recognition through Reinvention of the Building Image: Athens Athens Today - Success Factors: Attiki Odos Olympics & Tourism: If you do them well, they will come: The Case of Athens New roads offer alternative routes and eased traffic congestion in the Athens and Attica region Athens’ urban planning works around it’s topography
    • Athens Today - Success Factors: The Tram Olympics & Tourism: If you do them well, they will come: The Case of Athens Tram acts as a transportation link between Athens historic centre & the coastline
    • Athens Today - Success Factors: Marinas Olympics & Tourism: If you do them well, they will come: The Case of Athens
    • Athens Today - Success Factors: Utilization of Stadiums Olympics & Tourism: If you do them well, they will come: The Case of Athens 2004: Tae Kwon Do Stadium Today: Faliron Pavillion Housing trade, and cultural events and shows such as Peter Pan on Ice, City Break Expo in June 2007 2004: Badminton Stadium Today: Badminton Theatre with top- notch shows events & concerts
    • Athens Today - Success Factors: Show Must Go On! Olympics & Tourism: If you do them well, they will come: The Case Summer Olympics •The 2004 of Athens •Euroleague Basketball Final Four -2007 •Champions League Final -2007 •PanEuropean Beach Soccer Championship 6-2007 •IAAF World Cup 2006 •World Canoe Kayak Slalom Championships •Beach Soccer Championships -- 2007 •SWATCH – FIVB Beach Volley Championships 2006 •David Copperfield Show •St. Petersburg State Ice Ballet •Handball World Championships •Madonna’s Concert
    • Athens Today - Success Factors: Unification of Archaeological Sites Beautified the area surrounding the Acropolis & Tourism:largest Olympics into Europe’s If you do them well, they will come: The Case of Athens archaeological park (4.7 km /3 miles wide).
    • Athens Today - Success Factors: Unification of Archaeological Sites Olympics & Tourism: If you do them well, they will come: The Case of Athens Before After
    • Athens Today - Success Factors: Athens: Future Urban Development Future Urban Development Olympics & Tourism: If you do them well, they will come: The Case of Athens • New Metro Stations • The Acropolis Museum • The Votanikos Project • Marina Development • New Cultural & Entertainment Venues Onassis House of Arts & Letters New Acropolis Museum Metro Expansion Marina Development
    • Main Benefits to the City & its Citizens Olympics & Tourism: If you do them well, they will come: The Case of Athens • Personal Pride for the Individual • Capitalize on the emotional factor of each citizen to feel the pride of their new city. • Athenians and Greeks throughout the world were proud of the successful Olympics Games • Quality of Life - New Services • Infrastructure: New highways, new metro, new airport, stadiums have all overhauled the way an Athenian and visitor to Athens experiences the city • Upgraded Tourism Product • From Hub to the Greek islands to City Break destination • New Airport withstands more arrivals • Renovation of hotel accommodations • New Cultural Attractions • Stadiums are now hosting major sporting and cultural events
    • Positive Exposure around the world Olympics & Tourism: If you do them well, they will come: The Case of Athens
    • Olympics & Tourism: The Case of Athens Olympics & Tourism: If you do them well, they will come: The Case of Athens Thank You