The Web Is The Message @RSE10

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by Christian Jung at http://raumschiffer.de

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The Web Is The Message @RSE10

  1. 1. the web is the message music & the web Christian Jung
  2. 2. No news: music business is in big trouble IFPI Digital Music Report 2010
  3. 3. No news: the reason why music business is in big trouble .mp3
  4. 4. Gerd Leonhardt: what EMI should do a complete, cutting-edge online platform open licensing flat-rate and bundling mobile music applications freemium crowd-sourcing new talent drop on-going law-suits talk to the music users profit-sharing arrangements decentralize distribution efforts data is the new gold - mine it http://www.mediafuturist.com/2010/02/wmg-20-my-unsolicited-advise-on-how-wmg-could-embrace-the-future.html
  5. 5. why the f*** the labels are not doing anything?
  6. 6. why are artists not doing it?
  7. 7. 87,521 Friends 13,966 Comments
  8. 8. 2 posts/month
  9. 9. 8,411 fans
  10. 10. 58 tweets since March 2009
  11. 11. what should i blog? what should i tweet? what should i post?
  12. 12. 388,821 followers 19,469 tweets
  13. 13. if you’re an artist, you either like connecting or you don’t. if you like it, you’ll find every possible creative way [...] to do it. if you’re a misanthrope, you’re simply fucked.
  14. 14. if connecting and communicating is part your art, the web works well for you
  15. 15. the medium is the message
  16. 16. the web is the message
  17. 17. the web influences how the message is percieved
  18. 18. the web requires its own messages
  19. 19. authentic frequent free
  20. 20. some artists have those messages others don‘t
  21. 21. should any artist do it like Amanda Palmer and D.O.N.S.? yes, and no.
  22. 22. why the music business is struggling with the web
  23. 23. examples for authentic, frequent and free messages beyond twitter
  24. 24. Paper Doll
  25. 25. Morning Becomes Eclectic KCRW Sessions Paper Doll Live @ KCRW Sessions
  26. 26. instead of only creating new tools we should also create new messages
  27. 27. thx

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