ITT individual presentation reykjavik


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  • Reykjavík is the gateway to Iceland. A young-at-heart city with a long history, encircled by mountains and sea, it lies just minutes away from a magnificent unspoiled landscape thrown up and shaped by the energy of the earth. Whether you are looking for the excitement of a capital city or a quiet break in breathtaking scenery, Reykjavík has everything you could possibly want. Reykjavík – pure energy – you’ll leave revitalized.Shaped by the energy of the earth, bustling with the energy of a cosmo-politan capital, surrounded by the pure unpolluted energy of nature, Reykjavík is a city of striking contrasts. Small corrugated iron houses nestle next to futuristic glass buildings; state-of-the-art facilities lie minutes away from rugged volcanic terrain; and inter-national influences mingle with Icelandic national traditions to create a unique culture where old embraces new.Reykjavík City's coat of arms rests on the story of Iceland's first settlers from the Book of Settlements. The blue background represents the ocean, with white waves and the high-seat pillars on top.
  • Reykjavíkthe world's northernmost capital of a sovereign state. It is located in southwestern Iceland, on the southern shore of Faxaflói Bay.[1] is the capital and largest city of Iceland and with an urban area population of around 200,000, it is the home of the vast majority of Iceland's inhabitants. it is the heart of Iceland's economic and governmental activity.Reykjavík is located in southwest Iceland. The Reykjavík area coastline is characterized by peninsulas, coves, straits, and islands.Iceland between reality and stereotype – In the collective imagery, Iceland distinguishes itself because of its geological and natural features, according to a stereotyped vision of this land (a land characterised by “ice and fire”, “the wild” and “the extreme”).
  • The weather in Reykjavík is notoriously unpredictable. One minute the sun may be shining on a nice summers day, the next it may change into a windy, rainy autumn.
  • Hip Reykjavík, the beautiful therapeutic Blue Lagoon, or perhaps our musical exports Björk or SigurRós. But this land of boiling mud pools, spurting geysers, glaciers and waterfalls is also an adventure playground. Iceland’s summers are surprisingly warm, lush and green
  • Tourism and marketing:The essence of Visit Reykjavík’s mission statement is to strengthen Reykjavík’s position as an interesting destination in the context of international competition and use the unique features of Reykjavík, such as the clean energy and unpolluted environment, safety and vibrant cultural life, to promote Iceland’s capital. Reykjavik's brand-theme is Pure Energy.
  • Through education people will understand that they have responsibilities for the places they live in regardless whether they are tourists or part of the host population. With a bit of help, education of tourists and local people, Reykjavik could be among the cleanest and the most sustainable developed cities in Europe and why not in the entire world.
  • Iceland is a very tech-savvy country with one of the highest rates of Internet usage in the world. If you didn’t bring a computer, you’ll find internet cafés in the bigger towns and hotels. Many restaurants and cafés, especially in Reykjavik, have free wifi access, so if you have a laptop you can get Internet access almost everywhere. You’ll also notice that most hotels, guesthouses, museums, restaurants and cafés have their own websites.
  • Reykjavik Named World Festival and Event CityThe City of Reykjavik has received the honorary title of 2011 World Festival and Event City from the International Festivals & Events Association. “Reykjavik enjoys a surprisingly energetic and inspiring community of artists, musicians, writers and designers. The city is the home of around 30 festivals annually which focus on everything between tango and the Icelandic horse, design and cutting edge theater. The City of Reykjavik produces many of the city’s largest festivals and is a proud and important sponsor of many more.” Read more at
  • Iceland’s most precious treasures are not gold or jewels but books. At the Culture House, you will see some of Iceland’s most famousmedieval manuscripts. Many of these are on UNESCO’s ‘Memory of the World’ Register. Each manuscript is unique. They contain literary and historical texts, mythological works, laws, and other material. The manuscripts are an invaluable source of information for understanding the society, religion and world view of people in Northern Europe in the last centuries of the first millennium.
  • Reykjavík is a great destination for lesbian, gay, bisexual and transgender (LGBT) travelers. The society is extremely gay friendly and LGBT people enjoy great legal status. In August up to one third of the population of Iceland participates in the Reykjavík Gay pride, both to show support and to join the fun. The gay scene in Iceland is small and mostly limited to Reykjavík and you can be sure to receive a warm welcome from the local gay and lesbian population. The general public in Iceland is enlightened and friendly so you can be open about your sexual orientation.
  • Reykjavík's old town is small and easy to walk around
  • Meeting IndustryIdeas are a company’s most valuable resource. What separates superb companies from good ones is how well the company manages to utilise the creativity of its employees. The best ideas are often sparked in the area between opposites. In Iceland, the opposites of light and dark, fire and ice, America and Europe, city and nature, isolation and perfect connection with the world, meet. More
  • The city centre, however, is a very small area characterised by eclectic and colourful houses, with good shopping, dining and drinking
  • The upcoming ‘Food and Fun’ food festival is preparing to service the hundreds of culinary enthusiasts and holidaymakers set for Iceland’s capital at the end of February. Now in its 11th year, the food event combines culinary expertise with outdoor adventure activities and Reykjavik’s electric nightlife.Iceland - Food & DrinksIn the little time we had in Reykjavik, we could see that the city enjoys close integration with nature. The city center is surrounded by blue waters, snow capped mountains and lava fields. In these beautiful but harsh conditions, the Icelandic people cannot afford to waste anything at all and so they use up every little bit of the resources they have available. An excellent example is their traditional food with dishes such as:Svio - signed sheeps headSursaoir hrutspungar - pickled ram's testiclesHarkarl - putrefied shark meatHarofiskur - dried strips of haddock with butterPlokkfiskur - fish n potato gratinWe didn't really get a chance to try any of those dishes, but we did get a chance to try the lovely Icelandic lamb which lived up to its reputation of being amongst the best in the world. We tried "Skyr" which is the traditional Icelandic yoghurt. It is sweet as well as tangy - similar to the Indian dish "Shrikhand".We also tried the famous Brennivin, also known as "Black Death". Contrary to what the name would suggest, it is a colourless drink made of fermented potato mash and flavoured with caraway seeds. Didnt have much of a taste to be honest. That doesn't stop it from being Iceland's national beverage though. We also tried Polar Beer - which was not too bad though Anjaly hated it. There are plenty of hotels and restaurants in the city center and the entire place comes alive at night. It seems like the people of Reykjavik party every night and they all come out after midnight. We were told that even the midnight sun in summer, doesn't spoil the party.The food, drinks and the snow really gave Reykjavik a very dreamy feel.If you are visiting Reykjavik, I would definitely recommend at least 5 nights in the city. Go there before it loses the "untouched" feel. We were there for 4 nights and left wishing for more. There were a few things we couldn't see and experience, but that's for next time. I give Reykjavik a well deserved 9/10!
  • Delicious in Iceland there are many, but the two is for you to go to Iceland to eat, otherwise is white to Iceland again, and Iceland's delicacy is be richly endowed by nature, only here can wow.
  • The Atlanticrecently announced its list of "The World's Best Revolving Restaurants", placing Reykjavik's own Perlan, which sits atop geothermal water storage overlooking Reykjavik, at the top of the list. The dining room is encased by a giant glass dome surrounded by a revolving observation deck on which visitors can take in a full panorama of Reykjavik and the surrounding area.

Other lofty restaurants on the list include Stratosphere Casino, Hotel & Tower in Las Vegas, the Space Needle in Seattle, and the 360 Restaurant in Toronto.

Find the full article and the rest of the list here.
  • Imagine having the chance to sample real Icelandic food in the country’s most remote and stunning locations? Well, Inspired by Iceland are giving you the chance to do just that. They’ll be taking the dining experience to a whole new level with Eldhús: Iceland’s Little House of Food on wheels which will be travelling across the most extreme areas of Iceland to showcase the best in Icelandic cuisine.The tasty twelve day expedition will run from the 7th to the 18th March and will see the House braving frozen glaciers and volcanic terrain, teetering along mountain paths and stopping off at Iceland’s most extreme beauty spots to sample everything from gran’s home made stew to Iceland’s most cutting edge gastronomy.The House has been built from scratch and offers up an exclusive and somewhat unique dining experience, fusing a traditional rustic feel with elements of contemporary design. Each night there will be a different Icelandic cook rustling up their most prized recipes for one table of lucky visitors in the House. You will eat at the table with the other guests, as well as the cook and our lovely butler, Heimir, who will be travelling around the country with the House.Food loving tourists are invited to dine at Eldhús. With one single table, it is the world’s most intimate dining experience on wheels, heading for an exclusive 12-day gastronomic tour to some of Iceland's most scenic destinations.
  • There are twenty heated public pools in the Reykjavík Capital area. I‘ll repeat that: twenty. Most of them are outdoors, very affordable (around two euros for an adult) and open from very early in the morning until late in the evening all year round. We use the pools a lot to keep healthy and fit, relax, meet the neighbours to catch up on the latest gossip and simply splash about. When the sun comes out so do the locals – on fair weather days the pools fill up with Icelanders of all ages, shapes and sizes. It‘s an essential part of the Reykjavik experience so you should definitely go - and bring the family. We usually do.Icelanders don‘t let a minor thing like geographic location impede on their lifestyle choices, so we‘ve also gone and made a heated bathing beach. Nauthólsvík is located on the south coast and has been certified as a Blue Flag beach (see chapters 10 and 11). The lagoon and nearby pool are heated with run-off water from the city’s geothermal heating system, and are connected to the coastal footpath.
  • We‘ve tried very hard to fit every aspect of Icelandic nature into the Reykjavik and work is ongoing, but for now you might have to settle for a short boat ride if you want to see the whales.
  • Nature's Green Map of ReykjavíkNature's Green Map of Reykjavík is an eco-conscious network of information, newschannel, agency and sales representative for items and services that are all related to nature or the environment in some way.The Green Map of Reykjavík is a joint international project of, the Green Map® System Project, the city of Reykjavík and the University of Iceland. The goal of Green Maps all around the world is to make eco-friendly options in the fields of culture, commerce and travel services more visible and accessible to all. Green maps have been developed in over 600 municipalities, cities and neighborhoods in 55 countries. Iceland is the first country which classifies the whole country according to the Green Map system.
The printed edition of the Green Map of Reykjavík is the first of its kind here in Iceland and is based on the online version on which covers the whole country of Iceland with over 3.000 registrations in 100 categories.
You can order the printed version of the Green Map of Reykjavík here  and have it sent directly to your home, anywhere in the world.
For assistance please contact us via tel. +354 483 1500 or write to us at
  • Producers can apply for reimbursements from the State Treasury of 20% of the costs incurred in the production of films and television programs in Iceland. When more than 80% of the total production cost of a motion picture or television program is incurred in Iceland, the reimbursement is calculated on the basis of the total production cost incurred within the European Economic Area. The reimbursement scheme does not cover production of commercials or music videos.
  • The country was divided into 57 tourism regions. A group of 8 specialists was asked to evaluate 43 attributes that were considered important for tourism and recreation and rank the tourism regions. The relevant regions have very different properties which make it difficult to select attributes that are relevant in all regions. This was overcome by using a large common set of attributes, but only taking into the total score in each region the score for the attributes that get the highest scores. In this way, the attributes important in each region are identified and compose the score for the present value of each tourism region. [ABSTRACT FROM AUTHOR]
  • International visitors to Iceland have almost doubled since 2000.They were around 300,000 in 2000. Their number had risen to565,000 by 2011. The annual increase has been around 6.1%annually since 2000. If this trend continues we may expect 1 millionvisitors to Iceland by 2020.
  • 566,000 foreign tourists visited Iceland in 2011, of which almost all visited Reykjavík according to estimates. This rep- resents a 15.8% increase from 2010 and makes 2011 a record year for tourist arrivals. In addition, Reykjavík’s harbourswel- comed 63,000 cruise ship passengers.
  • Most visitors came from the United States, followed by the United Kingdom and Germany. The growth in arrivals from the USA between years is phenomenal, at over 50%, making the USA topple the UK’s status as Iceland’s long standing top source market for tourism.
  • The share of tourism in Iceland‘s GDP between 2000 and 2008 was, on average, 4.9%. It was highest in 2002 (5.7%) and lowest in 2006 (4.3%). In the years between 2000 and 2009 the share of tourism in Iceland‘s total export revenue was, on average, 18.8%. The share was highest in 2005, or 22.4% and lowest in 2010, or 14.2%.
  • here are plenty of reasons for the Icelandic tourism industry to be optimistic about 2012 as well. A great number of airlineswill offer flights to Iceland this year, some featuring new desti- nations, the new Icelandair Hotel Reykjavík Marina will open in April and the marketing campaign Inspired by Iceland con- tinues with a special focus on boosting tourism during autumn, winter and spring.
  • In recent years, there has been a considerable increase in the availability of accommodation. During summer 2010, there were 9,488 beds available in 80 hotels, which is 54.5% of the total number of beds in all available accommodation.
  • In your opinion, what three factors should be improved by the Icelandic Tourist Industry?
  • Overall, visitors were for the most part satisfied with their trip to Iceland during the 2010 summer. 65% were of the opinion that their expectations were fully met, 32% that their expectations were met for the most part and 3% that their expectations were met to some or little extent.
  • North Iceland and south Iceland are the regions where the majority visited in 2010, or three of every five. Two out of every five visited west Iceland, a quarter visited the east of Iceland, a fifth visited the greater Reykjavík area or the Westfjords, 10% visited the highlands and just under 10% visited the Reykjanes peninsula
  • ITT individual presentation reykjavik

    1. 1. InternationalTourist &TourismPresented by:Fajar KusnadiK.PBandung, 29thNovember2012ITHMLMU-STP BandungREYKJAVIKICELAND
    2. 2. • REYKJAVIK as a tourist destination(attracts international tourist).• Identify and analyze key contemporarycompetitive trends for the destination inglobal contexts• Critically analyses international tourism anddestinations in terms of the supply anddemand factors for tourismOBJECTIVES :
    3. 3. 3Iceland in numbers• ICE. 103.000 km2• U.K. 245.000 km2• Ire 70.000 km2• ICE. 318.000• U.K. 60.270.000• Ire. 4.062.000
    4. 4. 4Population (2011) 318.00067%5%3% 13%4%8%
    5. 5. Country Zone in ICELAND
    6. 6. Reyjavik Hearth of IcelandReykjavíkReykjavíkurborg[1]
    7. 7. HOW WE GET THERE?(Icelandic:Reykjavíkurflugvöllur,IATA: RKV, ICAO: BIRK)
    8. 8. Reykjavík in the Eyes of the TouristCold, beautiful, friendly, comfortable, clean, modern, safe, lively, fun, charming, peaceful.
    9. 9.
    10. 10. Branding & Logo
    12. 12. INSPIRINGMusic andtheatreArt andCulture
    13. 13. MUSEUM
    14. 14. Festivals• Culture Night (Menningarnótt),• Gay Pride (Hinsegin dagar)• National Day (17. júní).
    15. 15. “Literary culture in the city is vibrant and diverse.”
    16. 16. (LGBT) travelersThe colorful Reykjavík Gay PrideNightlife,restaurants andcafésLGBT Tour OperatorsLGBT Organizations
    18. 18. Parks and open areasTjörnin (The Pond).Austurvöllur. A small park
    19. 19. Get in touch with nature• Whale watching• Fishing• Horse Ridding
    21. 21. DMC & PCO
    22. 22. STUNNING VIEW
    23. 23. BuildingsHallgrímskirkja,Skólavörðuholti,
    24. 24. SHOPPING
    26. 26. Dine in Eldhús: Iceland’s Little Houseof Food
    28. 28. Geothermal Pools
    29. 29. Cycling and walking paths• Extensive walking and bicycling pathsrun along Reykjavík’s
    30. 30. Green AreasViðey island
    31. 31. GREEN REYJAVIK
    32. 32. environment is the ‘heart’ of the touristproduct at the destination level. Therefore whileconsuming the product tourists are alsoconsuming the environment – they travel to adestination in order to consume the product.(Goodall, 1992).
    34. 34.
    35. 35. On the Net Promotion
    36. 36. Icelandic Ministry of Industry, Energy and Tourism(Icelandic: Iðnaðarráðuneytið)Proposal for Parliamentary Resolution on a tourismstrategy for 2011The following main objectives for tourism during the period 2011-2020:a. to increase the profitability of the sector;b. to engage in systematic development of tourist destinations,effective productdevelopment, and promotion and advertising work so as to create theopportunity to lengthen the tourist season, reduce seasonal fluctuations, andcontribute to better distribution of tourists throughout the country;c. to enhance quality, professionalism, safety, and environment- awareness inthe tourism sector;d. to define and maintain Iceland’s uniqueness as a tourist destination, in partthrough effective analysis and research.
    37. 37. 58The government vision 2006 - 2015• The Icelandic nature, culture andprofessionalism will be the leading factors inIcelandic tourism in years to come– Through sustainable approach– Through marketing– Through education– Through certification• Places• Companies• GO´s & NGO´s
    38. 38. The chief duties of the Icelandic Tourist Board are thefollowing:• Issuance of licences, registration of operations, andmonitoring in order to ensure that requirements foroperations are met.• Development, quality control, and organizational issuesrelated to tourism; that is, the implementation of a definedtourism strategy, the co-ordination of environmental andeducational affairs, the dissemination of information,regional and local development, and internationalcollaboration.Sources: Tourist Board
    39. 39. 60ITB, our Offices1976Reykjavík1985Frankfurt1994Akureyri1978New York2004Copenhagen
    40. 40. 61Environmental labels &Number of certified tourist companiesIn Iceland• Green Globe 2136 companies• Green Globe 21 5 municip. & 1Nat. park.• The Nordic Swan 2• Blue Flag 8• ISO 14001 2
    41. 41. 62Sustainability is the only way!• Key to the future• Keep it simple• No Icelandic labels• Have them few• Make them recognizable• No Green wash
    43. 43. • Forecast
    44. 44. 66Our main markets, pic.
    45. 45. 68Winter vs. summer010.00020.00030.00040.00050.00060.00070.000J F M A M J J A S O N D2004 1994
    46. 46. Source: Tourism In Iceland in Figures, March 2011
    47. 47. 72Economical impactReceipt from foreigntourist• 1994 £ 142 millj.• 2004 £ 336 millj.6%13%1985 2004% of foreign currency income
    48. 48. Transport Moda
    49. 49. 74Factors affecting decis. to visit Icel.0 10 20 30 40 50 60 70 80NatureCulture, historyPriceofferStopoverBusines relationFriends, relativesConferenceSpecial event EducationalEducationalOtherSummer Winter78%56%
    50. 50. 75What activities did you take part in0 10 20 30 40 50 60 70 80 90Nature observeationSwimmingShoppingMuseums etc.HikingWhale watchingBoat tripDay excursionNightlifeSnowmobilingHorse ridingFishingRiver raftingWinterSummer77,6%
    51. 51. Source:
    52. 52. Total length of your stay in Reykjavíkand surrounding area?
    53. 53. Scale of Satisfactionfor Accomodation
    54. 54. Top 10 Where do you think Iceland’sstrengths in the tourist industry are?
    55. 55. In your opinion, what three factorsshould be improved by the IcelandicTourist Industry?
    56. 56. What were the three mostmemorable experiences of your visitto Iceland?
    57. 57. Source: MMR/market and media research. Surveys conducted for the Icelandic TouristBoard in January 2010 and in January 2011.
    58. 58. CONCLUSION• As an urban destination which has an uniquecharacteristic as an cultural and green cityReykjavik has the main purpose for the visit.• The positioning in center of atlantik sea are closeto reach by the northen america and europe.• The number of tourist are increasing and thefacilites are well develop by the government byimplementing tourism strategic for 2011-2012
    59. 59. THANK YOU