Top 12 Overused Stock Photos (a slideshow from MarketingProfs)
 

Top 12 Overused Stock Photos (a slideshow from MarketingProfs)

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A staggering amount of horrible stock photography is available online. We've all seen the pics. Heck, most of us have been guilty of using them at one point or another. ...

A staggering amount of horrible stock photography is available online. We've all seen the pics. Heck, most of us have been guilty of using them at one point or another.

For this slide show, the MarketingProfs marketing team had no problem quickly identifying the top offenders in the category of horribly overused corporate stock photos.

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Top 12 Overused Stock Photos (a slideshow from MarketingProfs) Top 12 Overused Stock Photos (a slideshow from MarketingProfs) Presentation Transcript

  • Top 12 Overused Stock Photos
  • A staggering amount of horrible stock photography isavailable online. Weve all seen the pics. Heck, most of ushave been guilty of using them at one point or another.For this slide show, the MarketingProfs marketing team hadno problem quickly identifying the top offenders in thecategory of horribly overused corporate stock photos.Now check out our slideshow featuring the top 12 clichéstock photos, and be sure to leave a comment about themand the ones we missed!
  • 1. The Multicultural Team of Close TalkersThe Multicultural Team of Close Talkers is the perfect phototo showcase a diverse workforce that likes towork very closely together. Bonus points if more than fivepeople are using one piece of technology.
  • 2. The Headset HottieUse this photo when you want your call center to seemfriendly, customer-service oriented, and surprisinglyattractive.
  • 3. The Techno YogiIs your product or service so incredible that it makes the userexperience a Zen state? Well, then, this is the photo for you!
  • 4. The HurdlerCan you help people overcome their biggest hurdles orobstacles? Why not show them with this stock photo of abusinessman jumping over an actual hurdle?
  • 5. The Frustrated-at-Technology GuyDo you want to remind your customers about the pitfalls ofyour competitors products? Do so with an image of afrustrated man, woman, or child (you can take your pick; you
  • have plenty of options in stock-photo land!).
  • 6. The Eureka MomentUse this photo when you want to convey how truly life-changing your product is.
  • 7. The AARP CoupleIs your target audience over 50? Be sure to feature a coupleof silver foxes on your site to make Boomers feel at homethere!
  • 8. The Whiteboard ThinkerIve never seen someone write on a clear glass whiteboard inreal life, but Ive seen it hundreds of times on the Internet(including on our own site... no one said we were innocent!).Use this photo whenever you need to showcase strategicthinking!
  • 9. The Token FemaleWant to flaunt your feminine side while still showing thatyou can think strategically? Fear not: You can find the exactsame stock photo (see The Whiteboard Thinker) featuring awoman!
  • 10. The HandshakeAre you reputable? Show it with a handshake! Bonus pointsif its multicultural!
  • 11. The Success JumpDo you jump for joy when you reach a goal? Nah, neither doI. But in stock-photo land, its the only way to demonstratesuccess.
  • 12. The Superhero BusinessmanCan you help your clients with your superhuman-like skillset? Slap a logo on this stock photo and feature it all overyour website. (Another one we are guilty of using!)
  • Remember, not all stock photography is bad. Weuse iStockphoto for nearly all of our photography needs. Butremember, if you use stock photos... do so selectively andresponsibly.If you need to make better photo choices for your marketingneeds, check out How to Select Images That Make YourMarketing More Effective. Lets all do our part to make theInternet a bit more visually pleasing!
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