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6 Reasons Why Today’s Marketers
Need a Targeted Learning and Development Program
Marketers Need
New Tools
to Navigate the Rapidly
Shifting Digital Landscape
The last decade brought unprecedented change t...
Reason #1: Marketers Are
Overwhelmed
Reason #1
Marketers Are Overwhelmed
Overwhelmed – 76% of marketers think
marketing has changed more in the past two years ...
Reason #2: Marketers Lack
Confidence
Reason #2
Marketers Lack
Confidence
Doubt Company
Effectiveness – Only 40% think their
company’s marketing is effective.
F...
Reason #3: Marketers Lack the Skills
Needed Today
Reason #3
Marketers Lack the
Skills Needed Today
No Formal Training – 63% stated
they receive no formal marketing skills t...
Reason #4: Marketers Aren’t Sure
Where to Focus
Reason #4
Marketers Aren’t Sure Where to
Focus Responses to the question: “What do you think will be most
important to mar...
Reason #5: Marketers Know Their
Roles Are Changing
Reason #5
Marketers Know Their Roles Are
Changing
64% of marketers expect that their role will change in the next 12 month...
Reason #6: Marketers Don’t Feel
Their Companies Prepare Them
Reason #6
Marketers Don’t Feel Their
Companies Prepare Them
1. “BtoB Research Insights: Defining the Modern Marketer: From...
1. “Digital Roadblock: Marketers struggle to reinvent themselves.” Adobe Systems Inc., March 2014.
2. “5 Steps for Closing...
The Solution: Enterprise PRO+ from MarketingProfs
Learning and development solutions designed to help
marketers succeed in...
Give your marketing team the practical knowledge
they need to deliver business results.
Keep staff up to date on the lates...
Testimonials
—Megan Pino, Indirect Channel Marketing Manager for Shell Lubricants
“Enterprise PRO+ fit our needs: price, c...
Learn More
About Enterprise PRO+
www.training.marketingprofs.com
Or Contact Us at
866-577-9625
pds@marketingprofs.com
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Six Reasons Why Today's Marketers Need a Targeted Learning and Development Program

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Digital marketing seems like a given these days—everybody’s doing it. But doing it right is a different story. Many marketers have been left to fend for themselves to garner the skills they need to deliver effective marketing campaigns that integrate digital tactics.

Check out this presentation to see why marketers feel like they’re struggling—and learn what you can do to help your marketing team succeed.

Published in: Career, Business, News & Politics
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  • 1. Просыпается интерес людей к Словам Моим и набирает силу того “цунами”, о котором Я говорил в прошлом году!

    2. Люди тянутся к Правде и хотят услышать Слова Создателя, предопределяющие их судьбу, их Будущее!

    3. Удивительно, но этот интерес обусловлен ещё и той ментальностью, которая сковала развитие собственного Со-Знания и, фактически, затормозила эволюцию человечества на несколько тысячелетий.

    4. Да, этот процесс (эволюции) идёт ещё под “музыку” прошедших времён, определяя, как Я уже говорил, пассивный интерес к своей судьбе, не предполагая и не мечтая о том, что судьба человека, его Будущее определяется им самим. При этом роль Создателя лишь в том, чтобы подсказать наиболее правильный вариант пути человека, предначертанного Мной!

    5. Я каждый раз подсказываю человеку его путь, Я подсказываю варианты возможного решения накопившихся проблем и даю возможность выбрать то единственное решение, которое позволит реализовать предназначение человека.

    6. Мне важно, чтобы Мои подсказки позволили сформировать у человека понимание своего места в Вечности и, если хотите, сформировать его понимание родства человека и Создателя!

    7. Поверьте, что это самый важный и самый сложный вопрос, ибо понимание человеком сопричастности, а лучше сказать, родства с Создателем, позволит человеку осознать своё место в Вечности и свой путь к вершинам Знаний Тонкого плана, открывающих ему (человеку) дорогу к уровню Со-Знания Человека-Бога!

    8. Никто и никогда не говорил человеку о том, что он в перспективе может достичь уровня развития (Со-Знания, своего внутреннего “Я”) Создателя!

    9. Но это Правда, и это Истина! Человек есть первая ступень Создателя в Плотном плане, и поэтому Я так упорно пекусь о вашем уровне развития Со-Знания, ибо ваше Со-Знание есть ключ эволюции Человека до уровня Создателя в Тонких планах!
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  • Very nice work!!! For me, the most important reason is the 4th one because it is very hard for marketers to know exactly what to focus on without any insights
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  • http://chemistrynotesinfo.blogspot.in and http://freedownloadchemistrynotes.in/ for complete free chemistry notes of 11th 12th bsc msc
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  • www.chemistrynotesinfo.blogspot.in
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Transcript of "Six Reasons Why Today's Marketers Need a Targeted Learning and Development Program"

  1. 1. 6 Reasons Why Today’s Marketers Need a Targeted Learning and Development Program
  2. 2. Marketers Need New Tools to Navigate the Rapidly Shifting Digital Landscape The last decade brought unprecedented change to the marketing world, including new emphasis on: • social networks • marketing automation • search engine optimization • online advertising Many marketers don’t know how to function effectively in this new environment. Multiple studies show that marketers need help to learn to craft campaigns that drive revenue. With the right learning programs, marketers can build the skills they need to thrive in the digital world.
  3. 3. Reason #1: Marketers Are Overwhelmed
  4. 4. Reason #1 Marketers Are Overwhelmed Overwhelmed – 76% of marketers think marketing has changed more in the past two years than the past 50. Under Increasing Pressure to Deliver ROI – 65% of marketing professionals feel more pressured to show return on investment on marketing spend. “Digital Distress: What Keeps Marketers Up at Night?” Adobe Systems Inc., September 2013.
  5. 5. Reason #2: Marketers Lack Confidence
  6. 6. Reason #2 Marketers Lack Confidence Doubt Company Effectiveness – Only 40% think their company’s marketing is effective. Feel Unprepared – Only 48% of digital marketers feel highly proficient in digital marketing. “Digital Distress: What Keeps Marketers Up at Night?” Adobe Systems Inc., September 2013.
  7. 7. Reason #3: Marketers Lack the Skills Needed Today
  8. 8. Reason #3 Marketers Lack the Skills Needed Today No Formal Training – 63% stated they receive no formal marketing skills training. Lack of Skills Impacting Revenue – 75% stated that their skills gap has an impact on corporate revenue. “5 Steps for Closing the Skills Gap.” Focus Research and the Marketing Automation Institute, 2012.
  9. 9. Reason #4: Marketers Aren’t Sure Where to Focus
  10. 10. Reason #4 Marketers Aren’t Sure Where to Focus Responses to the question: “What do you think will be most important to marketers in the next 3 years?” “Digital Distress: What Keeps Marketers Up at Night?” Adobe Systems Inc., September 2013. Social Media Marketing 13% Personalization and Targeting 12% Innovative Marketing Programs 11% Digital Advertising 11% Cross Channel Marketing 10%E-Commerce 8% Media Mix Planning 8% Measurement 7% Customer Response Management 6% Content Marketing 5%Brand Building 4% Events 2% Public Relations 2%
  11. 11. Reason #5: Marketers Know Their Roles Are Changing
  12. 12. Reason #5 Marketers Know Their Roles Are Changing 64% of marketers expect that their role will change in the next 12 months. “Digital Roadblock: Marketers struggle to reinvent themselves.” Adobe Systems Inc., March 2014
  13. 13. Reason #6: Marketers Don’t Feel Their Companies Prepare Them
  14. 14. Reason #6 Marketers Don’t Feel Their Companies Prepare Them 1. “BtoB Research Insights: Defining the Modern Marketer: From Real to Ideal.” BtoB and Oracle | Eloqua, 2013. 2. “Digital Distress: What Keeps Marketers Up at Night?” Adobe Systems Inc., September 2013. 44% of marketers say their companies lag in adopting improved go-to- market practices 1 61 % think that for most companies, digital marketing approaches are a constant cycle of trial and error. 2 66% don’t believe their companies are proficient in digital marketing, and…
  15. 15. 1. “Digital Roadblock: Marketers struggle to reinvent themselves.” Adobe Systems Inc., March 2014. 2. “5 Steps for Closing the Skills Gap.” Focus Research and the Marketing Automation Institute, 2012. Evidence Shows Marketers May Be Right Nearly 1/3 of marketers cite a lack of training in new skills as a key obstacle to becoming the marketers they aspire to be. 1 46% of organizations spend less than $500 per year on marketing skills training. A good baseline is $5,000 per year. 2
  16. 16. The Solution: Enterprise PRO+ from MarketingProfs Learning and development solutions designed to help marketers succeed in fast-paced, dynamic environments. • High-quality, relevant, current marketing content focused on your company’s business goals • A customized learning center designed to deliver training to your team anytime, anywhere • Best practices to ensure engagement and participation from your marketing teams.
  17. 17. Give your marketing team the practical knowledge they need to deliver business results. Keep staff up to date on the latest marketing trends and innovations Build proficiency in critical areas like social media, content marketing, branding, and demand generation Take your digital marketing approach from trial and error to testing and data-driven decision-making Help your marketers grow and evolve along with their roles
  18. 18. Testimonials —Megan Pino, Indirect Channel Marketing Manager for Shell Lubricants “Enterprise PRO+ fit our needs: price, customizable site, and short deployment time. We also liked that training materials are sourced from a variety of industry professionals for unbiased information and perspectives.” “This course was packed with incredible value. I learned so much—and I am applying as much as I can, and learning more as I go. In my book, that’s the true test of a learning experience.” —Suzanne D. Pollock, Marketer, on “Social Media Marketing”
  19. 19. Learn More About Enterprise PRO+ www.training.marketingprofs.com Or Contact Us at 866-577-9625 pds@marketingprofs.com
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