Leads from SEO, social media, and PR often cost less and convert at a higher rate than leads generated from traditional outbound campaigns. But inbound marketing isn't free.
As savvy B2B marketers shift more of their marketing resources into driving inbound leads, many are struggling to demonstrate the effectiveness and ROI of their inbound marketing efforts. That's no surprise given that there are dozens of inbound marketing metrics out there—each of which tells only part of the story.
If you're like most B2B marketers what you really care about most is cost effectively driving high-quality leads and growing your sales pipeline. So which metrics actually prove that your inbound efforts are doing exactly that? Which are important indicators of future success? And which metrics are just noise?
Check out these slides from the free seminar from Optify and MarketingProfs, and discover the top metrics you need to track to ensure that your inbound programs are making the right impact.