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How You Can Use
Social Media
to Grow
Your Business
Matthew T. Grant
Managing Editor,
MarketingProfs
A Bit About MarketingProfs
 Online Resource for Marketers
 Sign up to become a Basic Member!
 Check out our Podcast: Marketing Smarts
So, Let’s Review…
The Social Media are Tools for
Publishing and Sharing Content
 Tools
   – Not ends in themselves
 Publishing
   – Media you own
 Sharing
   – That’s the “social” part!
 Content
   – The food
Biggest Platforms
Monthly Users
Blogging is the Granddaddy
But Blogging is a Slog!
East West’s Blog
East West on Facebook
Which is just to say…
 You don’t HAVE to use social media to grow your
  business.
Also…
 You don’t have to DO social media to USE social media.
You Could Advertise
 Status Targeting
 Email Targeting
If you DO want to use social media…
 Focus on your business goals (not the tools)
What CAN Social Media Do?
Drive Traffic
 Search (SEO)
 Business Goal: Conversion!
Start with your blog…
Start with your blog…




                        CTA
Use Social Media to Promote…
Reap the Rewards!
Build Relationships
Kaufman, Rossin & Co.
Kaufman, Rossin & Co.
   50 Year Old Accounting Firm In Florida
   2nd largest in the state
   “People are buying a relationship”
   Business Goal: Employee Recruitment and Retention
Focus on People and Culture
Focus on Networking
Focus on Content
Build Personal Brand
Establish Authority
Don’t Forget the Call to Action!
Getting Started
Have a BUSINESS GOAL!
 Site Traffic and SEO
   – What happens when they get to your site?
 Building Relationships
   –   Lead generation
   –   Retention
   –   Customer Service
   –   Community Management
 Building Brand
   – Awareness
   – Authority
Have a Destination
Have Content!
 What do your customers actually care
  about?
 Write (or podcast or make videos or
  share great content you find) about
  that!
Get in Touch!
 Twitter: @MattTGrant
 Email: MattG@MarketingProfs.com
 Podcast: Marketing Smarts!
  – http://www.marketingprofs.com/podcasts/
Thanks!
Image Credits
   http://webexpedition18.com/articles/vintage-icon-set-for-bloggers/
   http://www.mediabistro.com/alltwitter/social-media-users_b22556
   http://en.wikipedia.org/wiki/File:Grandfather_Vlas.JPG
   http://www.jeffbullas.com/wp-content/uploads/2012/08/State-of-Blogging-in-2012.jpg
   http://commons.wikimedia.org/wiki/File%3AVictor_Gabriel_Gilbert_Gardening.jpg
   http://womenshistory.about.com/od/warwwii/ig/World-War-II-Rosies--Pictures/Hand-Drill-Operator---1942.-UzN.htm
   http://cdn2-
    b.examiner.com/sites/default/files/styles/image_content_width/hash/de/76/de76df65211d8b2f8e2e29b6924bec3d.jpg
   http://www.examiner.com/images/blog/EXID3721/images/img-Dortcar%281%29.jpg
   http://www.examiner.com/article/selena-gomez-and-justin-bieber-relationship-does-it-irritate-you
   http://en.wikipedia.org/wiki/File:Global_Relay_Gastown_Grand_Prix_2012_-_Mens_Race_Starting_Line.jpg
   http://www.gutenberg.org/files/25075/25075-h/25075-
    h.htmhttp://www.reusableart.com/v/animals/cats/colored+drawings/colored-cats-12.jpg.html
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How You Can Use Social Media to Grow Your Business

  • 1. How You Can Use Social Media to Grow Your Business Matthew T. Grant Managing Editor, MarketingProfs
  • 2. A Bit About MarketingProfs  Online Resource for Marketers  Sign up to become a Basic Member!  Check out our Podcast: Marketing Smarts
  • 4. The Social Media are Tools for Publishing and Sharing Content  Tools – Not ends in themselves  Publishing – Media you own  Sharing – That’s the “social” part!  Content – The food
  • 7. Blogging is the Granddaddy
  • 8. But Blogging is a Slog!
  • 10. East West on Facebook
  • 11. Which is just to say…  You don’t HAVE to use social media to grow your business.
  • 12. Also…  You don’t have to DO social media to USE social media.
  • 13. You Could Advertise  Status Targeting  Email Targeting
  • 14. If you DO want to use social media…  Focus on your business goals (not the tools)
  • 15. What CAN Social Media Do?
  • 16. Drive Traffic  Search (SEO)  Business Goal: Conversion!
  • 17. Start with your blog…
  • 18. Start with your blog… CTA
  • 19. Use Social Media to Promote…
  • 23. Kaufman, Rossin & Co.  50 Year Old Accounting Firm In Florida  2nd largest in the state  “People are buying a relationship”  Business Goal: Employee Recruitment and Retention
  • 24. Focus on People and Culture
  • 29. Don’t Forget the Call to Action!
  • 31. Have a BUSINESS GOAL!  Site Traffic and SEO – What happens when they get to your site?  Building Relationships – Lead generation – Retention – Customer Service – Community Management  Building Brand – Awareness – Authority
  • 33. Have Content!  What do your customers actually care about?  Write (or podcast or make videos or share great content you find) about that!
  • 34. Get in Touch!  Twitter: @MattTGrant  Email: MattG@MarketingProfs.com  Podcast: Marketing Smarts! – http://www.marketingprofs.com/podcasts/
  • 36. Image Credits  http://webexpedition18.com/articles/vintage-icon-set-for-bloggers/  http://www.mediabistro.com/alltwitter/social-media-users_b22556  http://en.wikipedia.org/wiki/File:Grandfather_Vlas.JPG  http://www.jeffbullas.com/wp-content/uploads/2012/08/State-of-Blogging-in-2012.jpg  http://commons.wikimedia.org/wiki/File%3AVictor_Gabriel_Gilbert_Gardening.jpg  http://womenshistory.about.com/od/warwwii/ig/World-War-II-Rosies--Pictures/Hand-Drill-Operator---1942.-UzN.htm  http://cdn2- b.examiner.com/sites/default/files/styles/image_content_width/hash/de/76/de76df65211d8b2f8e2e29b6924bec3d.jpg  http://www.examiner.com/images/blog/EXID3721/images/img-Dortcar%281%29.jpg  http://www.examiner.com/article/selena-gomez-and-justin-bieber-relationship-does-it-irritate-you  http://en.wikipedia.org/wiki/File:Global_Relay_Gastown_Grand_Prix_2012_-_Mens_Race_Starting_Line.jpg  http://www.gutenberg.org/files/25075/25075-h/25075- h.htmhttp://www.reusableart.com/v/animals/cats/colored+drawings/colored-cats-12.jpg.html