How You Can Use Social Media to Grow Your Business

4,150
-1

Published on

Marketing Smarts podcast host and MarketingProfs managing editor Matthew T. Grant shares tips for growing your business by using social media.

Published in: Business

How You Can Use Social Media to Grow Your Business

  1. 1. How You Can UseSocial Mediato GrowYour BusinessMatthew T. GrantManaging Editor,MarketingProfs
  2. 2. A Bit About MarketingProfs Online Resource for Marketers Sign up to become a Basic Member! Check out our Podcast: Marketing Smarts
  3. 3. So, Let’s Review…
  4. 4. The Social Media are Tools forPublishing and Sharing Content Tools – Not ends in themselves Publishing – Media you own Sharing – That’s the “social” part! Content – The food
  5. 5. Biggest Platforms
  6. 6. Monthly Users
  7. 7. Blogging is the Granddaddy
  8. 8. But Blogging is a Slog!
  9. 9. East West’s Blog
  10. 10. East West on Facebook
  11. 11. Which is just to say… You don’t HAVE to use social media to grow your business.
  12. 12. Also… You don’t have to DO social media to USE social media.
  13. 13. You Could Advertise Status Targeting Email Targeting
  14. 14. If you DO want to use social media… Focus on your business goals (not the tools)
  15. 15. What CAN Social Media Do?
  16. 16. Drive Traffic Search (SEO) Business Goal: Conversion!
  17. 17. Start with your blog…
  18. 18. Start with your blog… CTA
  19. 19. Use Social Media to Promote…
  20. 20. Reap the Rewards!
  21. 21. Build Relationships
  22. 22. Kaufman, Rossin & Co.
  23. 23. Kaufman, Rossin & Co. 50 Year Old Accounting Firm In Florida 2nd largest in the state “People are buying a relationship” Business Goal: Employee Recruitment and Retention
  24. 24. Focus on People and Culture
  25. 25. Focus on Networking
  26. 26. Focus on Content
  27. 27. Build Personal Brand
  28. 28. Establish Authority
  29. 29. Don’t Forget the Call to Action!
  30. 30. Getting Started
  31. 31. Have a BUSINESS GOAL! Site Traffic and SEO – What happens when they get to your site? Building Relationships – Lead generation – Retention – Customer Service – Community Management Building Brand – Awareness – Authority
  32. 32. Have a Destination
  33. 33. Have Content! What do your customers actually care about? Write (or podcast or make videos or share great content you find) about that!
  34. 34. Get in Touch! Twitter: @MattTGrant Email: MattG@MarketingProfs.com Podcast: Marketing Smarts! – http://www.marketingprofs.com/podcasts/
  35. 35. Thanks!
  36. 36. Image Credits http://webexpedition18.com/articles/vintage-icon-set-for-bloggers/ http://www.mediabistro.com/alltwitter/social-media-users_b22556 http://en.wikipedia.org/wiki/File:Grandfather_Vlas.JPG http://www.jeffbullas.com/wp-content/uploads/2012/08/State-of-Blogging-in-2012.jpg http://commons.wikimedia.org/wiki/File%3AVictor_Gabriel_Gilbert_Gardening.jpg http://womenshistory.about.com/od/warwwii/ig/World-War-II-Rosies--Pictures/Hand-Drill-Operator---1942.-UzN.htm http://cdn2- b.examiner.com/sites/default/files/styles/image_content_width/hash/de/76/de76df65211d8b2f8e2e29b6924bec3d.jpg http://www.examiner.com/images/blog/EXID3721/images/img-Dortcar%281%29.jpg http://www.examiner.com/article/selena-gomez-and-justin-bieber-relationship-does-it-irritate-you http://en.wikipedia.org/wiki/File:Global_Relay_Gastown_Grand_Prix_2012_-_Mens_Race_Starting_Line.jpg http://www.gutenberg.org/files/25075/25075-h/25075- h.htmhttp://www.reusableart.com/v/animals/cats/colored+drawings/colored-cats-12.jpg.html
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×