4. The Social Media are Tools for
Publishing and Sharing Content
Tools
– Not ends in themselves
Publishing
– Media you own
Sharing
– That’s the “social” part!
Content
– The food
23. Kaufman, Rossin & Co.
50 Year Old Accounting Firm In Florida
2nd largest in the state
“People are buying a relationship”
Business Goal: Employee Recruitment and Retention
31. Have a BUSINESS GOAL!
Site Traffic and SEO
– What happens when they get to your site?
Building Relationships
– Lead generation
– Retention
– Customer Service
– Community Management
Building Brand
– Awareness
– Authority