How to get the most out of a trade show or event
 

How to get the most out of a trade show or event

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Setting the stage for the MarketingProfs B2B Forum in Boston: Here's how to get the most out of the event!

Setting the stage for the MarketingProfs B2B Forum in Boston: Here's how to get the most out of the event!

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How to get the most out of a trade show or event How to get the most out of a trade show or event Presentation Transcript

  • WELCOME
  • |2
    Ann HandleyChief Content OfficerMarketingProfs
  • |3
    Setting the Stage
    B2B Forum 2010
    Sponsored by:
  • |4
    13 Ways to Have the Time of Your Life at the B2B Forum*
    (*And Go Home a Better Marketer, Too)
  • |5
    #1 Take advantage of what you came here for…
  • |6
    Thanks to our Program Advisory Council (PAC) Members
    Lois BrayfieldPresident,
    J. Schmid & Assoc. Inc.
    Kevin EspinosaeBusiness Platform Manager,
    Caterpillar Inc.
    Pam EvansSenior Marketing Manager, Worldwide Software Group, IBM
    Joel BookPrincipal, Market Research & Education Group, ExactTarget, Inc.
    Mary Ann KleinfelterPresident, Marketing Solutions
    Bob KnorppPresident,
    The Cool Beans Group
    Theresa KushnerDirector, Customer Intelligence,
    Cisco
    Lee OddenCEO,TopRank Online Marketing
    Pam O'NealVice President of Marketing,
    BreakingPoint Systems, Inc.
    David B. ThomasSocial Media Manager,
    SAS
    Donna TocciDirector, Web/New Media,
    Ingersoll Rand
    Laura RamosVice President,
    Industry Marketing for North America, Xerox Global Services
  • #2 Get out of your comfort zone.
    7
  • |8
    #3 Talk to strangers.
  • |9
    #4 Visit the sponsors
  • |10
    Thanks to our Gold Sponsors
  • |11
    Thanks to our Silver Sponsors
  • |12
    Thanks to our Bronze Sponsors
  • |13
    #5 Take a test drive.
  • |14
    #6 Prepare for inspiration!
    Tuesday, May 4 12:45-1:30 pm
    What Marketers Are Still Missing: The Power of the New Digital Disorder
    Wednesday, May 512:50-1:45 pm
    Six Pixels of Separation —How B2B Connects in A Connected World
    Mitch Joel
    David Weinberger
  • #7 Don’t fear the unknown…
    15
  • #8 Try something different!
    * Hot seat labs
    * Interactive discussion groups
    16
  • #9 Get some therapy.
    17
  • #10 Don't skip breakfast!
    18
  • |19
    #11 Check the back channels.
    #mpb2b
    • Foursquare
    • Flickr
    (MarketingProfsLive)
    • Twitter
  • |20
    #12 Follow up: Get some Pit Crew maintenance…
    Bob Knorpp President, The Cool Beans Group
    David B Thomas
    Social Media Manager, SAS
    Stephanie Miller VP, Market Development, Return Path
  • #13 Party on!
    21
  • #14 (bonus!) Have fun!!!
    22
  • 23
  • Welcome to Boston!
    24