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B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America

by on Oct 01, 2013

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B2B marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having ...

B2B marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the greatest success, according to just-released research.

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17 of 7 previous next Post a comment

  • bob_hatcher Bob Hatcher, Founder at Sales Summits Wouldn't it have been nice if they had defined 'content marketing'? They imply it's something new. Using thought leadership has been around a very long time. 6 months ago
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  • jacquiechak Jacquie Chakirelis, Consultant at Content Marketing Institute Very much appreciate all the hard working folks at Content Marketing Institute and Marketing Profs for collaborating and providing these insights! 6 months ago
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  • newbietester5 Newbie Tester testing please ignore 6 months ago
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  • King_Content King Content at King Content Always look forward to this research being released! Such great insights into the current state of content marketing.

    Favourite finding? The majority of the most effective B2B marketers (86%) have someone who oversees content marketing strategy!
    6 months ago
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  • franciscocouracarodrigues Francisco Couraça Rodrigues love't... 6 months ago
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  • toprank TopRank® Online Marketing at TopRank® Online Marketing Always appreciated, thanks to MarketingProfs and CMI :) 6 months ago
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  • phasselsmonning Paul Hassels Mönning, Managing Partner | DutchmarQ at DutchmarQ Thanks for sharing these insights. Would be interesting to discuss where the insights would apply to Europe also (and where 'we Europeans' differ from the NA B2B market). 6 months ago
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B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America Presentation Transcript