10 Imperatives for Charting a New B2B Marketing Course

Imperatives for Charting a New B2B Course

The Best Part of an Event? New Lessons! New Strategies! New Technologies! New Tips! New Best Practices! New Opportunities!

The Worst Part of an Event? Information OVERWHELM!

You Need To End With Focus… So You Can Start Smart

IMPERATIVES 5 Experts…

Across Key Areas… CONTENT SOCIAL MEDIA METRICS MOBILE MEDIA LEAD GEN

To Help You Chart Your B2B Marketing Course For The Year

Develop a process, people and content plan to get the most from your marketing automation technology IMPERATIVE: Lead Generation

Shift focus from lead generation to lead MANAGEMENT to enable buyer engagement IMPERATIVE: Lead Generation

Reimagine, don't recycle , your content IMPERATIVE: Content Marketing

Don’t rely on tried and true, do something unexpected (experiment!) with your B2B content IMPERATIVE: Content Marketing

Say "NO!" to silos by making social media an integral part of your marketing campaigns and programs IMPERATIVE: Social Media

Provide GOALS, STRATEGY, and STRUCTURE to your social media marketing efforts IMPERATIVE: Social Media

Make your content mobile friendly (not mobile foe) IMPERATIVE: Mobile Marketing

Integrate new mobile tools into existing programs to increase ROI IMPERATIVE: Mobile Marketing

Tie social media measurement to bottom-line business objectives IMPERATIVE: Metrics & Measurement

Learn the difference between monitoring, measurement, analytics and ROI IMPERATIVE: Metrics & Measurement

1 2 3 4 5 6 7 8 9 10 Develop a process, people and content plan to get the most from your marketing automation technology Shift focus from lead generation to lead MANAGEMENT to enable buyer engagement Provide GOALS, STRATEGY, and STRUCTURE to your social media marketing efforts Reimagine, don't recycle , your content Don’t rely on tried and true, do something unexpected (experiment!) with your B2B content Say "NO!" to silos by making social media an integral part of your marketing campaigns and programs Learn the difference between monitoring, measurement, analytics and ROI Make your content mobile friendly (not mobile foe) Integrate new mobile tools into existing programs to increase ROI Tie social media measurement to bottom-line business objectives

Our Panelists… Thank You! Carlos Hidalgo CEO The Annuitas Group annuitasgroup.com Ann Handley Chief Content Officer MarketingProfs MarketingProfs.com Matt Grant Managing Editor MarketingProfs MarketingProfs.com Christina “CK” Kerley B2B Specialist CKB2B CKB2B.com David B. Thomas Director of Social Strategy Radian6 radian6.com LEAD GEN CONTENT SOCIAL MEDIA MOBILE METRICS

10 Imperatives for Charting a New B2B Marketing Course

by MarketingProfs on Jun 29, 2011

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