10 Imperatives for Charting a New B2B Marketing Course
 

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Don't you hate it when you get home from a conference with your head full of ideas but you aren't sure where to start? Attendees at the MarketingProfs B2B Forum in Boston can start right here, with ...

Don't you hate it when you get home from a conference with your head full of ideas but you aren't sure where to start? Attendees at the MarketingProfs B2B Forum in Boston can start right here, with these 10 imperatives gleaned from the June 2011 event in Boston.

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10 Imperatives for Charting a New B2B Marketing Course Presentation Transcript

  • 1. Imperatives for Charting a New B2B Course
  • 2. The Best Part of an Event? New Lessons! New Strategies! New Technologies! New Tips! New Best Practices! New Opportunities!
  • 3. The Worst Part of an Event? Information OVERWHELM!
  • 4. You Need To End With Focus… So You Can Start Smart
  • 5. IMPERATIVES 5 Experts…
  • 6. Across Key Areas… CONTENT SOCIAL MEDIA METRICS MOBILE MEDIA LEAD GEN
  • 7. To Help You Chart Your B2B Marketing Course For The Year
  • 8. Develop a process, people and content plan to get the most from your marketing automation technology IMPERATIVE: Lead Generation
  • 9. Shift focus from lead generation to lead MANAGEMENT to enable buyer engagement IMPERATIVE: Lead Generation
  • 10. Reimagine, don't recycle , your content  IMPERATIVE: Content Marketing
  • 11. Don’t rely on tried and true, do something unexpected (experiment!) with your B2B content IMPERATIVE: Content Marketing
  • 12. Say "NO!" to silos by making social media an integral part of your marketing campaigns and programs IMPERATIVE: Social Media
  • 13. Provide GOALS, STRATEGY, and STRUCTURE to your social media marketing efforts IMPERATIVE: Social Media
  • 14. Make your content mobile friendly (not mobile foe) IMPERATIVE: Mobile Marketing
  • 15. Integrate new mobile tools into existing programs to increase ROI IMPERATIVE: Mobile Marketing
  • 16. Tie social media measurement to bottom-line business objectives IMPERATIVE: Metrics & Measurement
  • 17. Learn the difference between monitoring, measurement, analytics and ROI IMPERATIVE: Metrics & Measurement
  • 18. 1 2 3 4 5 6 7 8 9 10 Develop a process, people and content plan to get the most from your marketing automation technology Shift focus from lead generation to lead MANAGEMENT to enable buyer engagement Provide GOALS, STRATEGY, and STRUCTURE to your social media marketing efforts Reimagine, don't recycle , your content  Don’t rely on tried and true, do something unexpected (experiment!) with your B2B content Say "NO!" to silos by making social media an integral part of your marketing campaigns and programs Learn the difference between monitoring, measurement, analytics and ROI Make your content mobile friendly (not mobile foe) Integrate new mobile tools into existing programs to increase ROI Tie social media measurement to bottom-line business objectives
  • 19. Our Panelists… Thank You! Carlos Hidalgo CEO The Annuitas Group annuitasgroup.com Ann Handley Chief Content Officer MarketingProfs MarketingProfs.com Matt Grant Managing Editor MarketingProfs MarketingProfs.com Christina “CK” Kerley B2B Specialist CKB2B CKB2B.com David B. Thomas Director of Social Strategy Radian6 radian6.com LEAD GEN CONTENT SOCIAL MEDIA MOBILE METRICS