Imperatives  for Charting a New  B2B Course
The Best Part  of an Event? New Lessons! New Strategies! New Technologies! New Tips! New Best Practices! New Opportunities!
The Worst Part of an Event? Information OVERWHELM!
You Need To End  With Focus… So You Can  Start  Smart
IMPERATIVES  5 Experts…
Across Key Areas… CONTENT  SOCIAL MEDIA METRICS MOBILE MEDIA LEAD GEN
To Help You Chart Your B2B Marketing Course For The Year
Develop a process, people and content plan to get the most from your marketing automation technology IMPERATIVE: Lead Gene...
Shift focus from lead generation to lead MANAGEMENT to enable buyer engagement IMPERATIVE: Lead Generation
Reimagine, don't  recycle , your content  IMPERATIVE: Content Marketing
Don’t rely on tried and true, do something unexpected (experiment!) with your B2B content IMPERATIVE: Content Marketing
Say "NO!" to silos by making social media an integral part of your marketing campaigns and programs IMPERATIVE: ...
Provide GOALS, STRATEGY, and STRUCTURE to your social media marketing efforts IMPERATIVE: Social Media
Make your content mobile friendly  (not mobile foe) IMPERATIVE: Mobile Marketing
Integrate  new  mobile tools into  existing  programs to increase ROI IMPERATIVE: Mobile Marketing
Tie social media measurement to bottom-line business objectives IMPERATIVE: Metrics & Measurement
Learn the difference between monitoring, measurement, analytics and ROI IMPERATIVE: Metrics & Measurement
1 2 3 4 5 6 7 8 9 10 Develop a process, people and content plan to get the most from your marketing automation technology ...
Our Panelists… Thank You! Carlos Hidalgo CEO The Annuitas Group annuitasgroup.com Ann Handley Chief Content Officer Market...
Upcoming SlideShare
Loading in...5
×

10 Imperatives for Charting a New B2B Marketing Course

1,636

Published on

Don't you hate it when you get home from a conference with your head full of ideas but you aren't sure where to start? Attendees at the MarketingProfs B2B Forum in Boston can start right here, with these 10 imperatives gleaned from the June 2011 event in Boston.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,636
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

10 Imperatives for Charting a New B2B Marketing Course

  1. 1. Imperatives for Charting a New B2B Course
  2. 2. The Best Part of an Event? New Lessons! New Strategies! New Technologies! New Tips! New Best Practices! New Opportunities!
  3. 3. The Worst Part of an Event? Information OVERWHELM!
  4. 4. You Need To End With Focus… So You Can Start Smart
  5. 5. IMPERATIVES 5 Experts…
  6. 6. Across Key Areas… CONTENT SOCIAL MEDIA METRICS MOBILE MEDIA LEAD GEN
  7. 7. To Help You Chart Your B2B Marketing Course For The Year
  8. 8. Develop a process, people and content plan to get the most from your marketing automation technology IMPERATIVE: Lead Generation
  9. 9. Shift focus from lead generation to lead MANAGEMENT to enable buyer engagement IMPERATIVE: Lead Generation
  10. 10. Reimagine, don't recycle , your content  IMPERATIVE: Content Marketing
  11. 11. Don’t rely on tried and true, do something unexpected (experiment!) with your B2B content IMPERATIVE: Content Marketing
  12. 12. Say "NO!" to silos by making social media an integral part of your marketing campaigns and programs IMPERATIVE: Social Media
  13. 13. Provide GOALS, STRATEGY, and STRUCTURE to your social media marketing efforts IMPERATIVE: Social Media
  14. 14. Make your content mobile friendly (not mobile foe) IMPERATIVE: Mobile Marketing
  15. 15. Integrate new mobile tools into existing programs to increase ROI IMPERATIVE: Mobile Marketing
  16. 16. Tie social media measurement to bottom-line business objectives IMPERATIVE: Metrics & Measurement
  17. 17. Learn the difference between monitoring, measurement, analytics and ROI IMPERATIVE: Metrics & Measurement
  18. 18. 1 2 3 4 5 6 7 8 9 10 Develop a process, people and content plan to get the most from your marketing automation technology Shift focus from lead generation to lead MANAGEMENT to enable buyer engagement Provide GOALS, STRATEGY, and STRUCTURE to your social media marketing efforts Reimagine, don't recycle , your content  Don’t rely on tried and true, do something unexpected (experiment!) with your B2B content Say "NO!" to silos by making social media an integral part of your marketing campaigns and programs Learn the difference between monitoring, measurement, analytics and ROI Make your content mobile friendly (not mobile foe) Integrate new mobile tools into existing programs to increase ROI Tie social media measurement to bottom-line business objectives
  19. 19. Our Panelists… Thank You! Carlos Hidalgo CEO The Annuitas Group annuitasgroup.com Ann Handley Chief Content Officer MarketingProfs MarketingProfs.com Matt Grant Managing Editor MarketingProfs MarketingProfs.com Christina “CK” Kerley B2B Specialist CKB2B CKB2B.com David B. Thomas Director of Social Strategy Radian6 radian6.com LEAD GEN CONTENT SOCIAL MEDIA MOBILE METRICS
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×