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Drug advertising for presentation

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A view of drug advertising, including benefits and problems with this growing field.

A view of drug advertising, including benefits and problems with this growing field.

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    Drug advertising for presentation Drug advertising for presentation Presentation Transcript

    • Drug Advertising The pros, cons and caveats
    • Introduction
      • How bad has it become?
      • Youtube Act 1
      • Youtube Act 2
    •  
    • Spending on drug advertising from 1997 - 2005 Prescription Drugs: Improvements Needed in FDA's Oversight of Direct-to-Consumer Advertising ', GAO report Number GAO-07-54, December 14, 2006 Year Spending on DTC advertising Spending on promotion to physicians Retail value of samples R & D 1997 $1.1 $3.9 $6.0 $15.5 2000 $2.5 $5.6 $8.5 $21.4 2003 $3.3 $7.4 $13.5 $27.1 2004 $4.0 $7.8 $15.9 $29.8 2005 $4.2 $7.2 not available $31.4 Avg annual % increase 19.6 9.0 14.9 9.3 Total % increase, ‘97-’05 296.4 86.0 162.4 103.3
    • Incentives for refills http://www.fda.gov/cder/ddmac/P3Benzing/sld023.htm
    • Patient & caregiver tools http://www.fda.gov/cder/ddmac/P3Benzing/sld023.htm
    • Pros for consumer
      • Educates patients
      • Prompts patients to visit doctor
      • Prompts patients to talk about difficult conditions
      • Can reduce costs by early treatment
      • Might alert patients to a potential disease
      • Empowers consumers to be active in their care
    • Pros for doctor
      • Facilitates communication with patients
      • Prompts patients to discuss conditions openly
      • Promotes need for MDs to remain educated about drugs
      • Strengthens provider-patient bond
    • Pros for drug companies
      • Drug companies feel patients have right to know and choose
      • They empower consumers with information
      • They urge patients to seek treatment
      • Can reduce spending on medical services through early treatment and diagnosis
    • Cons of drug advertising
      • Appeals to emotions
      • Misleading
      • Benefits overstated
      • Understated risks & side effects
      • Influences patients to ask for meds they don’t need
      • Encourages money on brand names
    • More cons…
      • Sometimes they target a condition that is not a condition (like the spoofs)
      • Undermines physician/patient relationship
      • Bribery from drug companies
      • Consumers lack information on safety & efficacy needed to make a smart decision
      • FDA oversight is weak
    • http://democracyinaction.org/dia/organizations/commercialalert/campaign.jsp?campaign_KEY=1415&t=stop_drug_ads_home.dwt