What We Have Learned About Social Media for Veterinarains

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I presented at the AAEP Convention on what our company has learned after 4 years of intense activity on social media.

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  • Jim Example
  • Show graph of Early morning Spring and Summer
    End of day fall and winter
  • COntests used to be more popular
  • SHow Dental Photo
  • vets think routine cases are not interesting, non-dvms disagree
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  • What We Have Learned About Social Media for Veterinarains

    1. 1. What We Have Learned Reflections on 4 Years of Social Media Mike Pownall, DVM
    2. 2. Funding Sources – None Financial Interests – None Conflict of Interest - None
    3. 3. Where We Were
    4. 4. Where We Are
    5. 5. The Biggest Challenge? VETS!!!!
    6. 6. Culture is Critical
    7. 7. Team Effort is Essential
    8. 8. Align with Business Goals
    9. 9. Facebook is King
    10. 10. Except When it Isn’t
    11. 11. Use Different Platforms
    12. 12. Video Works
    13. 13. Keep Website Up to Date
    14. 14. Google+ & Linkedin??
    15. 15. Post on Weekends
    16. 16. Timing of Successful Posts is Seasonal Early Morning • Spring & Summer End of Day • Fall and Winter
    17. 17. Constantly Test
    18. 18. Promote Good Posts
    19. 19. Let People Engage
    20. 20. Humour & Different are Good
    21. 21. Vet Stuff is Fascinating
    22. 22. People Read Blogs
    23. 23. Post Frequently
    24. 24. Facebook has Rules
    25. 25. Repurpose Content
    26. 26. Be Brief
    27. 27. Facebook Ads
    28. 28. Use Slow Season to Gather Content
    29. 29. Planning is Best But….
    30. 30. Develop a Community
    31. 31. Be Mobile
    32. 32. Don’t do an App
    33. 33. Be Paranoid
    34. 34. Respond to Criticism
    35. 35. Newsletters Rule
    36. 36. Measure!!!!
    37. 37. hootsuite.com
    38. 38. Professional Pages for Vets
    39. 39. Racehorse People are on Twitter
    40. 40. What Next Instagram Photos Instagram Video Linkedin? Pinterest
    41. 41. Keep In Touch • mike@mpequine.com • www.veterinarybusinessmatters.com • www.slideshare.net/mpownall

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