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Social Media Strategy for Veterinarians
 

Social Media Strategy for Veterinarians

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This is my presentation to a group of European veterinarians on Oct 2, 2012 in Portugal as part of the Equine Business Management Strategies EU meeting.

This is my presentation to a group of European veterinarians on Oct 2, 2012 in Portugal as part of the Equine Business Management Strategies EU meeting.

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Social Media Strategy for Veterinarians Social Media Strategy for Veterinarians Presentation Transcript

  • Social Media Strategy for Veterinarians Mike Pownall, DVM
  • Vets & Social Media• How to do it?• What are our successes?
  • Strategy• What is our goal?• How are we going to do it?• How do we know we are successful?
  • Strategy• Facebook is not strategy• Facebook is a tool.• Herd health is a strategy to minimize the spread of a virus• A vaccine is a tool
  • Goals?
  • How• What content?• Which platforms?• Who is going to do it?• Time?• Budget?• Buy in?
  • 4Es of Social Media• Educate• Entertain• Engage• Evangelists
  • Social Media Failure• Boring• Inconsistent• Preach• Don’t measure
  • The Team• Who are the leaders?• Get input from everyone• Plan for the year• Create a calendar
  • We Want to be Found
  • Social Media Universe Web Site Blog
  • Elements of a Great Website• SEO• Easy to navigate• Pictures• Shareable• Calls to Action!• Mobile friendly• Analytics 13
  • Web Site SEO
  • Easy to Navigate 15
  • Easy to Navigate 16
  • Pictures 17
  • Shareable 18
  • Call to Action! 19
  • Mobile
  • iPad for Horseshttp://www.youtube.com/watch?v=h57 yh2AarNw
  • Example - Dentistry• Declining sales• Severe competition from lay dentists
  • Goals• Show value of vet dentistry• Increase sales 10%
  • How• Facebook• Twitter• Newsletter• Demonstrations• Videos• Webinar• Facebook Ads
  • Facebook Ads
  • Results31%
  • Overall Success?
  • 17%
  • What Next?
  • Thank You
  • Resources• www.veterinarybusinessmatters.com• slideshare.net/mpownall• slideshare.net/mpequine/videos• Twitter @mckeepownall• Twitter @dvmbusiness