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Social Media Strategy for Veterinarians
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Social Media Strategy for Veterinarians

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This is my presentation to a group of European veterinarians on Oct 2, 2012 in Portugal as part of the Equine Business Management Strategies EU meeting.

This is my presentation to a group of European veterinarians on Oct 2, 2012 in Portugal as part of the Equine Business Management Strategies EU meeting.

Published in: Lifestyle
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  • Once you have a tool how are you going to use it?
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    • 1. Social Media Strategy for Veterinarians Mike Pownall, DVM
    • 2. Vets & Social Media• How to do it?• What are our successes?
    • 3. Strategy• What is our goal?• How are we going to do it?• How do we know we are successful?
    • 4. Strategy• Facebook is not strategy• Facebook is a tool.• Herd health is a strategy to minimize the spread of a virus• A vaccine is a tool
    • 5. Goals?
    • 6. How• What content?• Which platforms?• Who is going to do it?• Time?• Budget?• Buy in?
    • 7. 4Es of Social Media• Educate• Entertain• Engage• Evangelists
    • 8. Social Media Failure• Boring• Inconsistent• Preach• Don’t measure
    • 9. The Team• Who are the leaders?• Get input from everyone• Plan for the year• Create a calendar
    • 10. We Want to be Found
    • 11. Social Media Universe Web Site Blog
    • 12. Elements of a Great Website• SEO• Easy to navigate• Pictures• Shareable• Calls to Action!• Mobile friendly• Analytics 13
    • 13. Web Site SEO
    • 14. Easy to Navigate 15
    • 15. Easy to Navigate 16
    • 16. Pictures 17
    • 17. Shareable 18
    • 18. Call to Action! 19
    • 19. Mobile
    • 20. iPad for Horseshttp://www.youtube.com/watch?v=h57 yh2AarNw
    • 21. Example - Dentistry• Declining sales• Severe competition from lay dentists
    • 22. Goals• Show value of vet dentistry• Increase sales 10%
    • 23. How• Facebook• Twitter• Newsletter• Demonstrations• Videos• Webinar• Facebook Ads
    • 24. Facebook Ads
    • 25. Results31%
    • 26. Overall Success?
    • 27. 17%
    • 28. What Next?
    • 29. Thank You
    • 30. Resources• www.veterinarybusinessmatters.com• slideshare.net/mpownall• slideshare.net/mpequine/videos• Twitter @mckeepownall• Twitter @dvmbusiness

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