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EBMS Social Media Part 2
 

EBMS Social Media Part 2

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  • there has to be concerns
  • Reference hiring people
  • Talk about california vet now in Europe
  • found it because i was looking up a doctor. slam dunk. teachers professors web site where you put out your name and people comment on you
  • Job interview
  • examples
  • Show our emailer discuss price savings
  • 10% social media
  • 6%blog
  • will compare at end of NOvember
  • tells how many are regular bob photo in 2
  • next photo is bob
  • click = 242
  • people are getting used to free. Someone to do video
  • mobile users are more active
  • Starbucks Experience
  • cost timeline
  • slide show is on blog

EBMS Social Media Part 2 EBMS Social Media Part 2 Presentation Transcript

  • Social Media in Veterinary Practice Part 2
    • Mike Pownall, DVM
    • McKee-Pownall Equine Services
    • Campbellville, Ontario
    Date
  •  
  • Transparency
    • Everything that happens in Vegas stays on Facebook
    • Here is your choice
      • Awesome customer experience
      • Horrible customer experience
    • Both can be on the web before your client gets home.
  • www.yelp.com
  • www.vetratingz.com
  • www.vetratingz.com
  • Google Alerts
    • http://www.google.com/alerts
  • Google Alerts http://www.equiman.com/forums/ubbthreads.php?ubb=showflat&Number=341620&gonew=1#UNREAD
  • Responding to Criticism
  • Responding to Criticism
    • Honest
    • Admit mistakes
    • Gently correct
    • http://www.equiman.com/forums/ubbthreads.php?ubb=showflat&Number=285317&page=1
    • Don’t always have to respond
    • Where Social Media is not safe
  • Social Media at Work
    • Work vs Personal
    • Job interviews
    • Personal Brand
    • Social Media policy
  • Your Personal Brand
  • Social Media Policy
    • Confidentiality
      • staff
      • students
      • externs/interns
    • Same rules for everyone
    • Client disclaimers
  • Email Campaigns
    • Replace or work with newsletters
    • Promotion
    • Contests
    • Targeted
    • Constant Contact
  •  
  • Advertising
    • Facebook Ads
      • http://www.facebook.com/pages/Campbellville-ON/McKee-Pownall-Equine-Services/151058779310?ref=ts
    • Google Adwords
  •  
  • Metrics Is it worth it?
    • Facebook
    • Twitter
    • Web Page
    • Email Campaign
  • What Are We Measuring?
    • ROI?
    • Increased business
    • New fans?
    • Increased web page views?
    • Strengthen client relationships?
    • Cost savings?
      • labor
      • traditional offerings
  • Web Page
  • Web Page
  • Web Page
    • Fans
      • Staff = 5%
      • F & F = 6%
      • Clients = 32%
      • Prospects = 43%
      • NR Prospects = 2%
      • ? = 12%
    • 25% of total users engage each month
    • Interactive cases are most popular
  •  
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    • www.klout.com
    • http://twitalyzer.com/metrics.asp?u=McKeePownall
  • Email Newsletters Feb Aug Diff Total 1539 2147 40% Bounce 9% 12% 3% Open 42% 35% -7% Click 1% 12% 11%/242 O/C 3% 34% 31% Web 90% Twitter 10%
  • Webinar
    • http://www.gotomeeting.com/fec/webinar
    • 30-50% attendance
    • 57-64 Average Interest rating
    • 15-30 questions asked
    • www.slideshare.com
  • Social Media Strategy
    • What are your goals?
    • Where is your content coming from?
    • Who is going to manage it?
    • How are you going to measure it?
  • Goals
    • Numerous challenges in veterinary medicine
    • Maintain relationships
    • Prospects
    • What is the mix between SM & traditional?
    • Cost
  • Content
    • Free content is expensive
    • Time consuming
    • Special skills needed
    • Which content?
  • Content
  • Management
    • Who is going to oversee it.
    • Internal/External
    • www.tweetdeck.com
    • www.hootsuite.com
  • What is Success?
    • What are you measuring?
  • Simple Plan
    • Facebook
    • Twitter
    • YouTube
    • email that ends with your practice (not gmail or yahoo or aol.)
    • One hour/day
    • Schedule
    • Use new associates, interns, office staff
    • Measure & adjust
  • What is the Future?
    • Mobile
    • Foursquare
    • The Live Web
      • Gotowebinar
      • ustream
    • Hardware
      • iPad
  • Mobile
    • Predominate web browser by 2013
  • Mobile
  • Foursquare
    • Mobile based
    • Location based
    • Now Facebook
    • Contest
  • Live Web
    • GoToWebinar
    • www.ustream.tv
      • real time YouTube
  • Preparing a Social & Traditional Media Program
    • Timeline
    • schedule
    • platforms
    • budget
    • who
    • measure
    • cheap competition
    • Strangles outbreak
    • New associate
    • Client education day
    • New AR policy
    • New service
    • Newsletter
    • Lay dentists
  • EBMS Amsterdam
  • www.equinevetbusiness.com