EBMS Social Media Part 1


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  • Monty Emily
  • Discuss how I had background in theatre. VEry importan the bond people had with their horses and how I want to maximize it. Students - vets aare for clients PERSONAL vs BUSINESS
  • One person leads to many. Each has their own network explain when they link to you everyine knows it
  • Faceboook 2nd largest search page
  • Relationship business- one person leads to many similar to preparing a flier or brochure conversations yellow pages, fliers, one way
  • 67% more likely to buy from twitter, 51% from facebook.
  • Corporate personalities referalls Influencers
  • adding value to relationships. Good friend does more.
  • collboratice = not on a pedestal. invited in to life . Giving. The more you give the more you get back. conversations - need to give value. don’t be the party bore selective - yellow pages. Survey response
  • What does it take to go viral. Often it is basic human needs
  • What does it take to go viral. Often it is basic human needs
  • Better to have 100 real clients than 1000 ananoymous fans other people will find you
  • Slide show last night every page is a landing page
  • reunion be the brand you want to be but you better live up to it
  • USA has the most worldwide users
  • clients of the future long term relationships - roi
  • bell curve text messaging
  • Newspapers nobody watches tv live or on tv Craigslist Mcdonalds
  • Talk about how we used facebook to promote client education day.
  • differentiate facebook pages reflection of practice snoop
  • series over a week. mark
  • Here is an example of not following through
  • reunion friends personal and business
  • This is what happens when you get to big
  • 140 characters
  • To have conversations To listen Another touch point Immediacy
  • stars story
  • read bottom up
  • What is wrong with this? who is this coming from? shortened url
  • What is wrong with this?
  • what do i use twitter for.
  • sharing of informatin
  • Add a slide of Youtube stats
  • ac dc fan
  • 80% of corporations are using for hiring Find and be introduced to potential clients, service providers, and subject experts who come recommended Create and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals Post and distribute job listings to find the best talent for your company
  • EBMS Social Media Part 1

    1. 1. Social Media in Veterinary Practice Part 1 <ul><li>Mike Pownall, DVM </li></ul><ul><li>McKee-Pownall Equine Services </li></ul><ul><li>Campbellville, Ontario </li></ul>Date
    2. 2. What is Social Media? <ul><li>Who is using it personally? </li></ul><ul><li>Who has a clinic Facebook account? </li></ul><ul><li>Who has a clinic Twitter account? </li></ul><ul><li>Who has a clinic YouTube Channel? </li></ul><ul><li>Who thinks it is not for them? </li></ul>
    3. 3. Social Media and Me <ul><li>519-856-8225 </li></ul><ul><li>519-856-8277 </li></ul><ul><li>519-826-1770 </li></ul><ul><li>www.mpequine.com </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>facebook/mikepownall </li></ul><ul><li>twitter/MckeePownall </li></ul><ul><li>skype/mpownall </li></ul><ul><li>facebook/McKee-Pownall </li></ul><ul><li>linkedin - mpownall </li></ul><ul><li>equinevetbusiness.com </li></ul><ul><li>twitter/eqvetbusiness </li></ul><ul><li>facebook/equinevetbusiness </li></ul><ul><li>facebook/aaep-business-education </li></ul>
    4. 5. Today <ul><li>What is Social Media & why is it necessary? </li></ul><ul><li>What is good and what is bad? </li></ul><ul><li>How will I do it? </li></ul><ul><li>Can I control it? </li></ul><ul><li>How will I know it works? </li></ul>
    5. 6. What is Social Media? Social Media Revolution 2 Video http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
    6. 7. Social Media <ul><li>More grandparents on Facebook than high schoolers </li></ul><ul><li>Italy is most active in world on Social Networks as of Jan, 2010 </li></ul><ul><li>Facebook & You Tube are largest networks </li></ul><ul><li>More NA markets using SN(58%) vs Europeans (34%) </li></ul><ul><li>In USA people value internet more than TV and radio </li></ul>
    7. 8. Why Do I Need Social Media? <ul><li>Reinforces relationships </li></ul><ul><li>Talk to many people at once </li></ul><ul><li>Introduction to new people so you can begin a relationship </li></ul><ul><li>Immediacy </li></ul><ul><li>Not a replacement for one on one </li></ul>
    8. 9. Why Do I Need Social Media? <ul><li>Numerous challenges in veterinary medicine </li></ul><ul><ul><li>Economy </li></ul></ul><ul><ul><li>Price competition </li></ul></ul><ul><ul><li>Lay practitioners </li></ul></ul><ul><ul><li>Internet </li></ul></ul><ul><ul><li>Time </li></ul></ul><ul><ul><li>Management </li></ul></ul><ul><li>Lay practitioners </li></ul>
    9. 10. People Do Business With People They Like
    10. 11. FACT : The person doing Social Media at your practice is as important as the person who answers your phones
    11. 12. “ What the business thinks it produces is not of first importance What the customer thinks they are buying, what they consider “value” is decisive.” Peter Drucker “ Our brand isn’t what we say it is. It’s what the search engines say it is.” Mitch Joel
    12. 13. FACT: Social Media carries no bigger risk of viruses than regular web page. The risk is when you don’t manage your online presence
    13. 15. Social Media Why is it Different? <ul><li>Collaborative </li></ul><ul><ul><ul><li>Conversations </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Selective </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Transparent </li></ul></ul></ul></ul></ul>
    14. 16. VIRAL http://www.youtube.com/watch?v=vr3x_RRJdd4 Hugs Video
    15. 17. VIRAL Will it Blend Video http://www.youtube.com/watch?v=qg1ckCkm8YI
    16. 18. Social Media Clients <ul><li>Local vs Global Clients </li></ul><ul><ul><li>Friends & Family </li></ul></ul><ul><ul><li>Current Clients </li></ul></ul><ul><ul><li>Potential Clients </li></ul></ul><ul><ul><li>Global Clients </li></ul></ul>
    17. 19. Social Media Clients SPAM
    18. 20. Social Media Universe Web Site Facebook Twitter Blog YouTube LinkedIn Flickr
    19. 21. Website <ul><li>Hub </li></ul><ul><li>Reservoir of stored info </li></ul><ul><li>Analytics </li></ul><ul><li>Launching pad to all the other platforms </li></ul>
    20. 23. <ul><li>>500 million users </li></ul><ul><li>1/2 of active users go on every day. </li></ul><ul><li>1/6 internet pages in UK are Facebook </li></ul><ul><li>Iceland has most penetraton 63% followed by Canada then Denmark </li></ul><ul><li>Mobile users are twice as active. (<1/3) </li></ul><ul><li>#3 site used by US users older than 65. </li></ul>
    21. 27. http://www.facebook.com/pages/Campbellville-ON/McKee-Pownall-Equine-Services/151058779310?ref=ts
    22. 28. Facebook Posts <ul><li>Do </li></ul><ul><li>Engagement </li></ul><ul><li>Educate </li></ul><ul><li>Show a practice personality </li></ul><ul><li>Ask questions & listen </li></ul><ul><li>Foster trust </li></ul><ul><li>Be consistent </li></ul><ul><li>Don’t </li></ul><ul><li>Preach </li></ul><ul><li>Forget to post </li></ul><ul><li>me, me, me </li></ul><ul><li>Want to be ignored </li></ul><ul><li>Forget to give back </li></ul>
    23. 37. Group Work <ul><li>www.facebook.com </li></ul>
    24. 38. <ul><li>Twitter now has 105,779,710 registered users. </li></ul><ul><li>7% of Americans • New users are signing up at the rate of 300,000 per day. • 180 million unique visitors come to the site every month. • 75% of Twitter traffic comes from outside Twitter.com (i.e. via third party applications.) </li></ul><ul><ul><ul><ul><li>source: www.huffingtonpost.com </li></ul></ul></ul></ul>
    25. 39. Why do we tweet?
    26. 40. <ul><li>http://twitter.com / </li></ul>
    27. 41. Twitter Posts <ul><li>Do </li></ul><ul><li>Engagement </li></ul><ul><li>Educate </li></ul><ul><li>Show a practice personality </li></ul><ul><li>Ask questions & listen </li></ul><ul><li>Foster trust </li></ul><ul><li>Be consistent </li></ul><ul><li>Don’t </li></ul><ul><li>Preach </li></ul><ul><li>Forget to post </li></ul><ul><li>me, me, me </li></ul><ul><li>Want to be ignored </li></ul><ul><li>Forget to give back </li></ul>
    28. 50. www.viralblog.com
    29. 53. <ul><li>Facebook for professionals </li></ul><ul><li>H iring </li></ul><ul><li>E x perts that come recommended </li></ul><ul><li>Pr i vate group discussions </li></ul><ul><li>htt p : //www.linkedin.com/nhome/ </li></ul>
    30. 54. Other Platforms
    31. 55. Other Platforms
    32. 57. <ul><li>Who & why </li></ul><ul><li>How to read blogs </li></ul><ul><li>RSS Feeds </li></ul><ul><li>podcasts </li></ul><ul><li>videoblogs </li></ul><ul><li>How often </li></ul>
    33. 58. Who & Why <ul><li>Owners </li></ul><ul><li>Vets with a unique “voice” or skill </li></ul><ul><li>Staff </li></ul><ul><li>Information and philosophy </li></ul>
    34. 60. RSS Feeds <ul><li>Real Simple Syndication </li></ul><ul><ul><li>www.equinevetbusiness.com </li></ul></ul><ul><li>Google Reader </li></ul><ul><li>www.google.com/reader/view/#overview-page </li></ul>
    35. 61. Blogging <ul><li>Podcasts </li></ul><ul><ul><li>http://webdvm.blogspot.com / </li></ul></ul><ul><ul><ul><li>itunes </li></ul></ul></ul><ul><li>Videoblogs </li></ul><ul><ul><li>http://www.symposier.com/ </li></ul></ul><ul><ul><li>http://www.youtube.com/watch?v=HbLtbp57zjs </li></ul></ul><ul><ul><li>www.manonthego.com </li></ul></ul>
    36. 62. Blogging <ul><li>How often? </li></ul><ul><li>more is better </li></ul><ul><li>How to get attention? </li></ul><ul><li>website </li></ul><ul><li>twitter </li></ul><ul><li>facebook </li></ul>
    37. 63. Blogging <ul><li>Group Work </li></ul><ul><li>Each table think of as many blog subjects in the next 5 minutes </li></ul>