EBMS Social Media Part 1

Social Media in Veterinary Practice Part 1
Mike Pownall, DVM
McKee-Pownall Equine Services
Campbellville, Ontario
Date

What is Social Media?
Who is using it personally?
Who has a clinic Facebook account?
Who has a clinic Twitter account?
Who has a clinic YouTube Channel?
Who thinks it is not for them?

Social Media and Me
519-856-8225
519-856-8277
519-826-1770
www.mpequine.com
[email_address]
[email_address]
facebook/mikepownall
twitter/MckeePownall
skype/mpownall
facebook/McKee-Pownall
linkedin - mpownall
equinevetbusiness.com
twitter/eqvetbusiness
facebook/equinevetbusiness
facebook/aaep-business-education

Today
What is Social Media & why is it necessary?
What is good and what is bad?
How will I do it?
Can I control it?
How will I know it works?

What is Social Media? Social Media Revolution 2 Video http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Social Media
More grandparents on Facebook than high schoolers
Italy is most active in world on Social Networks as of Jan, 2010
Facebook & You Tube are largest networks
More NA markets using SN(58%) vs Europeans (34%)
In USA people value internet more than TV and radio

Why Do I Need Social Media?
Reinforces relationships
Talk to many people at once
Introduction to new people so you can begin a relationship
Immediacy
Not a replacement for one on one

Why Do I Need Social Media?
Numerous challenges in veterinary medicine
Economy
Price competition
Lay practitioners
Internet
Time
Management
Lay practitioners

People Do Business With People They Like

FACT : The person doing Social Media at your practice is as important as the person who answers your phones

“ What the business thinks it produces is not of first importance What the customer thinks they are buying, what they consider “value” is decisive.” Peter Drucker “ Our brand isn’t what we say it is. It’s what the search engines say it is.” Mitch Joel

FACT: Social Media carries no bigger risk of viruses than regular web page. The risk is when you don’t manage your online presence

Social Media Why is it Different?
Collaborative
Conversations
Selective
Transparent

VIRAL http://www.youtube.com/watch?v=vr3x_RRJdd4 Hugs Video

VIRAL Will it Blend Video http://www.youtube.com/watch?v=qg1ckCkm8YI

Social Media Clients
Local vs Global Clients
Friends & Family
Current Clients
Potential Clients
Global Clients

Social Media Clients SPAM

Social Media Universe Web Site Facebook Twitter Blog YouTube LinkedIn Flickr

Website
Hub
Reservoir of stored info
Analytics
Launching pad to all the other platforms

>500 million users
1/2 of active users go on every day.
1/6 internet pages in UK are Facebook
Iceland has most penetraton 63% followed by Canada then Denmark
Mobile users are twice as active. (<1/3)
#3 site used by US users older than 65.

http://www.facebook.com/pages/Campbellville-ON/McKee-Pownall-Equine-Services/151058779310?ref=ts

Facebook Posts
Do
Engagement
Educate
Show a practice personality
Ask questions & listen
Foster trust
Be consistent
Don’t
Preach
Forget to post
me, me, me
Want to be ignored
Forget to give back

Group Work
www.facebook.com

Twitter now has 105,779,710 registered users.
7% of Americans • New users are signing up at the rate of 300,000 per day. • 180 million unique visitors come to the site every month. • 75% of Twitter traffic comes from outside Twitter.com (i.e. via third party applications.)
source: www.huffingtonpost.com

Why do we tweet?

http://twitter.com /

Twitter Posts
Do
Engagement
Educate
Show a practice personality
Ask questions & listen
Foster trust
Be consistent
Don’t
Preach
Forget to post
me, me, me
Want to be ignored
Forget to give back

www.viralblog.com

Facebook for professionals
H iring
E x perts that come recommended
Pr i vate group discussions
htt p : //www.linkedin.com/nhome/

Other Platforms

Who & why
How to read blogs
RSS Feeds
podcasts
videoblogs
How often

Who & Why
Owners
Vets with a unique “voice” or skill
Staff
Information and philosophy

RSS Feeds
Real Simple Syndication
www.equinevetbusiness.com
Google Reader
www.google.com/reader/view/#overview-page

Blogging
Podcasts
http://webdvm.blogspot.com /
itunes
Videoblogs
http://www.symposier.com/
http://www.youtube.com/watch?v=HbLtbp57zjs
www.manonthego.com

Blogging
How often?
more is better
How to get attention?
website
twitter
facebook

Blogging
Group Work
Each table think of as many blog subjects in the next 5 minutes

EBMS Social Media Part 1

by Mike Pownall

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EBMS Social Media Part 1 Presentation Transcript