Business Success for Farriers

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  • How is that working out so far?
  • Where are we now for vets. Photo of group of vets
  • Apple logo
  • What does this mean? If you were not there would anybody care?Easy to differntiate when you had the only DR in town. Or the first that did acupucnture or mri etc. Need more that now. What you need is to give the ultimate customer experieince. This is a people business. Just being a vet won’t cut it any more.
  • Restaurant
  • Apple vs Microsoft
  • BMW – The ultimate driving machine
  • BMW – The ultimate driving machine
  • BMW – The ultimate driving machine
  • BMW – The ultimate driving machine
  • BMW – The ultimate driving machine
  • Need a picture
  • IdentifySatisfykeep
  • Add stuff from handout
  • 255 resumes for 11 jobs23 jobs for every resume
  • First DR Good when experienced
  • Repro vet rebranding themselves.
  • Focus group should not have the vets. Have an outsider
  • Trucks and clothes
  • If you are this do you want this. McDonalds then a dirty slob serving
  • If you are this do you want this. McDonalds then a dirty slob serving
  • How you get staff on board first. They want to be part of this.Transparency = discuss tomorrow
  • As a leader you nend to be consistent and drive the changeShow the results from your research. Talk about the challenged, what the plan is and what you hope to achieve Makw them part of the solution
  • Unless you are healingahorse with a new and revolutinary technique what else do you have to offer. Who do you think encounters cleints more?
  • Pot of gold Run for the cureClient touch points
  • Culture club – Dos Equis, Volvo
  • Business Success for Farriers

    1. 1. Farrier Business SuccessorIf Vets Can Do it Why Can’t We?<br />Mike Pownall, DVM<br />McKee Pownall Equine Services<br />mike@mpequine.com<br />www.slideshare.net/mpownall<br />
    2. 2. Who’s Making Money Today?<br />
    3. 3. Who Wishes They Were?<br />
    4. 4. Farrier/Vets or Vets/Farrier<br />More in common that you think<br />Solo<br />Bill clients<br />Work hurt<br />Retire & close up shop<br />
    5. 5.
    6. 6.
    7. 7. What Do We Do?<br />
    8. 8. Job vs. Business<br />Job = An activity that earns money but does not create a residual value.<br />Business = An activity that earns money ANDcreates a residual value<br />
    9. 9. Components of a Succesful Business<br />Goodwill<br />Employ Great Farriers<br />Excellent Business Processes<br />Ability to Grow the Business<br />
    10. 10. Goodwill<br />Reputation associated with business<br />
    11. 11. Employ Great Farriers<br />Can’t have a business if nobody works for it.<br />Potential partner or purchaser.<br />
    12. 12. Business Processes<br />AR<br />Inventory<br />
    13. 13. AR<br />Collection at time of service<br />
    14. 14. Inventory<br />
    15. 15. Business Growth<br />Marketing your business<br />Creating a brand<br />Social media<br />
    16. 16. What Makes You Special?<br />
    17. 17. What Happens When You’re Special?<br />Value = Loyalty= Less Price Sensitivity<br />
    18. 18. If you reduce your prices… you have to sell MORE to maintain your margin<br />
    19. 19. Good, Cheap & Fast<br />You can be 2 but not all 3<br />Good and fast not cheap<br />Cheap and fast not good<br />Good and cheap not fast<br />
    20. 20.
    21. 21. Giving Value<br />Marketing<br />Branding<br />
    22. 22. What the #*^%*@ is Marketing?<br />Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. Wikepedia.com<br />
    23. 23.
    24. 24.
    25. 25.
    26. 26.
    27. 27.
    28. 28.
    29. 29. The Farrier Business?<br />How are we going to give value?<br />
    30. 30. Marketing<br />Competition<br />Customer<br />Customer<br />Customer<br />
    31. 31. Marketing Strategy<br />Identify our challenges<br />Create a plan<br />How we will do it<br />How will we measure it<br />
    32. 32. Competition<br />
    33. 33. Bargaining Power of Clients<br />The internet<br />Relative abundance of farriers<br />Health of the local economy<br />Non-traditional competition<br />Price sensitivity<br />Different breeds or disciplines <br />
    34. 34. Threat of New Entrants<br />New farriers in an area<br />The internet <br />Non-traditional hoof practitioners<br />
    35. 35. Bargaining Power of Suppliers<br />Increased costs from suppliers<br />Decreased competition<br />
    36. 36. Threat of Substitute Product<br />Non farrier practitioners<br />Internet <br />
    37. 37. Competitive Rivalry<br />New farriers<br />Price cutting by other farriers<br />
    38. 38. Who is Your Client?<br />
    39. 39. Are You Missing Clients<br />Market Segmentation<br />Clients<br />Breeds<br />
    40. 40. What Does Your Client Want?<br />Million $ Question<br />
    41. 41. What do you offer?<br />
    42. 42. What Does Your Client Think of You?<br />Surveys?<br />www.surveymonkey.com<br />
    43. 43. Keeping Your Clients<br />Branding<br />
    44. 44. What is Branding<br />What you stand for<br />What you want to be know for<br />Promise of<br />Quality<br />Service<br />Performance<br />Customer Experience<br />
    45. 45. Why the Brand is so Important<br />Develops a businesses identity<br />Creates processes to deliver<br />Springboard for change<br />Clarity in an organization<br />
    46. 46.
    47. 47.
    48. 48. 5 Steps to a Brand<br />Based on values, vision and mission<br />Driven by leadership.<br />Develop with communication<br />Make it fun<br />Encourage change<br />
    49. 49. Mission, Vision & Values<br />
    50. 50. Mission Statement<br />Concise statement of business strategy from a clients POV<br />What do we do?<br />How do we do it?<br />Who do we do it for?<br />Not-differentiating<br />
    51. 51. Vision Statement<br />What you want the practice to be<br />.<br />
    52. 52. Value Statement<br /> <br />“The nature of our motivation determines the character of our work”<br />Dalai Lama<br />Differentiating<br />
    53. 53. Leadership<br />Fitzpatrick<br />
    54. 54. Your Staff is Key?<br />We shoe horses<br />We deliver the brand<br />Happy employees = happy clients<br />
    55. 55. Communication<br />
    56. 56. Have Fun<br />
    57. 57. Evolve<br />
    58. 58. Other Impacts To Your Business<br />Earn a living while not shoeing<br />Something to sell<br />
    59. 59. Does it Work?<br />Less HR headaches<br />More fun at work<br />Business growth<br />Decreased costs<br />Loyal clients<br />Fired clients!!<br />
    60. 60. Final Words<br />Essential<br />Be patient<br />Be consistent<br />
    61. 61. Spreading the Word?<br />That’s next!<br />

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