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Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
Business Success for Farriers
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Business Success for Farriers

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  • How is that working out so far?
  • Where are we now for vets. Photo of group of vets
  • Apple logo
  • What does this mean? If you were not there would anybody care?Easy to differntiate when you had the only DR in town. Or the first that did acupucnture or mri etc. Need more that now. What you need is to give the ultimate customer experieince. This is a people business. Just being a vet won’t cut it any more.
  • Restaurant
  • Apple vs Microsoft
  • BMW – The ultimate driving machine
  • BMW – The ultimate driving machine
  • BMW – The ultimate driving machine
  • BMW – The ultimate driving machine
  • BMW – The ultimate driving machine
  • Need a picture
  • IdentifySatisfykeep
  • Add stuff from handout
  • 255 resumes for 11 jobs23 jobs for every resume
  • First DR Good when experienced
  • Repro vet rebranding themselves.
  • Focus group should not have the vets. Have an outsider
  • Trucks and clothes
  • If you are this do you want this. McDonalds then a dirty slob serving
  • If you are this do you want this. McDonalds then a dirty slob serving
  • How you get staff on board first. They want to be part of this.Transparency = discuss tomorrow
  • As a leader you nend to be consistent and drive the changeShow the results from your research. Talk about the challenged, what the plan is and what you hope to achieve Makw them part of the solution
  • Unless you are healingahorse with a new and revolutinary technique what else do you have to offer. Who do you think encounters cleints more?
  • Pot of gold Run for the cureClient touch points
  • Culture club – Dos Equis, Volvo
  • Transcript

    • 1. Farrier Business SuccessorIf Vets Can Do it Why Can’t We?
      Mike Pownall, DVM
      McKee Pownall Equine Services
      mike@mpequine.com
      www.slideshare.net/mpownall
    • 2. Who’s Making Money Today?
    • 3. Who Wishes They Were?
    • 4. Farrier/Vets or Vets/Farrier
      More in common that you think
      Solo
      Bill clients
      Work hurt
      Retire & close up shop
    • 5.
    • 6.
    • 7. What Do We Do?
    • 8. Job vs. Business
      Job = An activity that earns money but does not create a residual value.
      Business = An activity that earns money ANDcreates a residual value
    • 9. Components of a Succesful Business
      Goodwill
      Employ Great Farriers
      Excellent Business Processes
      Ability to Grow the Business
    • 10. Goodwill
      Reputation associated with business
    • 11. Employ Great Farriers
      Can’t have a business if nobody works for it.
      Potential partner or purchaser.
    • 12. Business Processes
      AR
      Inventory
    • 13. AR
      Collection at time of service
    • 14. Inventory
    • 15. Business Growth
      Marketing your business
      Creating a brand
      Social media
    • 16. What Makes You Special?
    • 17. What Happens When You’re Special?
      Value = Loyalty= Less Price Sensitivity
    • 18. If you reduce your prices… you have to sell MORE to maintain your margin
    • 19. Good, Cheap & Fast
      You can be 2 but not all 3
      Good and fast not cheap
      Cheap and fast not good
      Good and cheap not fast
    • 20.
    • 21. Giving Value
      Marketing
      Branding
    • 22. What the #*^%*@ is Marketing?
      Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. Wikepedia.com
    • 23.
    • 24.
    • 25.
    • 26.
    • 27.
    • 28.
    • 29. The Farrier Business?
      How are we going to give value?
    • 30. Marketing
      Competition
      Customer
      Customer
      Customer
    • 31. Marketing Strategy
      Identify our challenges
      Create a plan
      How we will do it
      How will we measure it
    • 32. Competition
    • 33. Bargaining Power of Clients
      The internet
      Relative abundance of farriers
      Health of the local economy
      Non-traditional competition
      Price sensitivity
      Different breeds or disciplines
    • 34. Threat of New Entrants
      New farriers in an area
      The internet
      Non-traditional hoof practitioners
    • 35. Bargaining Power of Suppliers
      Increased costs from suppliers
      Decreased competition
    • 36. Threat of Substitute Product
      Non farrier practitioners
      Internet
    • 37. Competitive Rivalry
      New farriers
      Price cutting by other farriers
    • 38. Who is Your Client?
    • 39. Are You Missing Clients
      Market Segmentation
      Clients
      Breeds
    • 40. What Does Your Client Want?
      Million $ Question
    • 41. What do you offer?
    • 42. What Does Your Client Think of You?
      Surveys?
      www.surveymonkey.com
    • 43. Keeping Your Clients
      Branding
    • 44. What is Branding
      What you stand for
      What you want to be know for
      Promise of
      Quality
      Service
      Performance
      Customer Experience
    • 45. Why the Brand is so Important
      Develops a businesses identity
      Creates processes to deliver
      Springboard for change
      Clarity in an organization
    • 46.
    • 47.
    • 48. 5 Steps to a Brand
      Based on values, vision and mission
      Driven by leadership.
      Develop with communication
      Make it fun
      Encourage change
    • 49. Mission, Vision & Values
    • 50. Mission Statement
      Concise statement of business strategy from a clients POV
      What do we do?
      How do we do it?
      Who do we do it for?
      Not-differentiating
    • 51. Vision Statement
      What you want the practice to be
      .
    • 52. Value Statement
       
      “The nature of our motivation determines the character of our work”
      Dalai Lama
      Differentiating
    • 53. Leadership
      Fitzpatrick
    • 54. Your Staff is Key?
      We shoe horses
      We deliver the brand
      Happy employees = happy clients
    • 55. Communication
    • 56. Have Fun
    • 57. Evolve
    • 58. Other Impacts To Your Business
      Earn a living while not shoeing
      Something to sell
    • 59. Does it Work?
      Less HR headaches
      More fun at work
      Business growth
      Decreased costs
      Loyal clients
      Fired clients!!
    • 60. Final Words
      Essential
      Be patient
      Be consistent
    • 61. Spreading the Word?
      That’s next!

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