AAEVT Social Media Presentation

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I had the pleasure of presenting to the American Association of Equine Veterinary Technicians in Pittsburgh on the 20th of September, 2012. I believe that veterinary technicians are the ideal people in a vet clinic or hospital to oversee the essential social media efforts of the business. They are tuned in to the clients and the inner workings of the business. It also enhances the value of the technician to the business owners.

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  • What to tell your boss!!
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  • AAEVT Social Media Presentation

    1. 1. Social Media bythe Veterinary Technician Mike Pownall, DVM
    2. 2. slideshare.net/mpownallslideshare.net/mpequine/vi deos
    3. 3. Social Media1. Why vet techs should do it?2. How vet techs can do it?3. When you shouldn’t.
    4. 4. Why? Vets =Too old, too busy, too cautious
    5. 5. Too Old
    6. 6. Too Busy
    7. 7. Dammit Jim,I’m a Doctor, not an Artist
    8. 8. How?
    9. 9. Strategy• What are our goals?• How are we going to do it?• What is your scorecard?
    10. 10. Strategy• Facebook is not strategy• Facebook is a tool.• Herd health is a strategy to minimize the spread of infectious agents• A vaccine is a tool
    11. 11. Goals?
    12. 12. The Team
    13. 13. 4Es of Social Media• Educate• Entertain• Engage• Evangelists
    14. 14. Social Media Failure• Boring• Inconsistent• Preach• Don’t engage• Don’t measure
    15. 15. We Want to be Found
    16. 16. Social Media Universe Web Site Blog
    17. 17. Elements of a Great Website• SEO• Easy to navigate• Pictures• Shareable• Calls to Action!• Mobile friendly• Analytics 19
    18. 18. Web Site SEO
    19. 19. Easy to Navigate 21
    20. 20. Easy to Navigate 22
    21. 21. Pictures 23
    22. 22. Shareable 24
    23. 23. Call to Action! 25
    24. 24. Mobile
    25. 25. Google Rankings
    26. 26. Google Places
    27. 27. Which Platforms?
    28. 28. “Our brand isn’t what we say it is. It’s what the search engines say it is.” Mitch Joel
    29. 29. www.yelp.com
    30. 30. Google Alerts
    31. 31. Social Media Policyhttp://www.ibm.com/blogs/zz/en/guidelines.html
    32. 32. SocialMedia Fail
    33. 33. If you can’t communicate internally You can’t communicate externally
    34. 34. Can We Measure It?
    35. 35. Preventative Health Plan 2010 2011 % $NMKT 8 26 225% 8100CB 14 26 86% 5400NG 0 7 3150 16,650
    36. 36. Your Social Media Strategy• Goals • Internal• How challenges• Measurements • TIme • Buy in
    37. 37. Implimentation• Who are the leaders?• Get input from everyone• Plan for the year• Create a calendar
    38. 38. 12%
    39. 39. 13%
    40. 40. 17%
    41. 41. The person doing Social Media at a vet practice is as important as the person who answers the phones June 2011 • 6500 web page views • 28,000 FB Impressions • 3000 phone calls
    42. 42. www.veterinarybusinessmatters.com mike@mpequine.com www.slideshare.net/mpownall slideshare.net/mpequine/videos
    43. 43. Thank You

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