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oMbiel's (http://www.ombiel.com/campusm.html) presentation will look at the trends in SmartPhone adoption within the UK student population and the relative merits of developing specific......

oMbiel's (http://www.ombiel.com/campusm.html) presentation will look at the trends in SmartPhone adoption within the UK student population and the relative merits of developing specific applications versus browser based solutions. The presentation will describe the campusM delivery architecture, its support for multiple types of phone, its adherence to standards and the benefit of an SOA/Web Services approach to being able to deliver both generic and personalised information. oMbiel will discuss campusM's adoption and Roadmap.

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Transcript

  • 1. David Stephenson Business Development Manager oMbiel
  • 2. The smartphone is becoming the ubiquitous computing platform • Increasingly powerful devices • Faster and more accessible networks • Service-Oriented Architecture and Web Services • Real-time location-aware services • High level of portability
  • 3. Student Usage: Edinburgh (March10) • 49% of students surveyed have smartphones • Apple accounted for 35% • Nokia at 25% • Blackberry at 17% • 68% of students have pay monthly contracts • 39% have a contract that gives unlimited access to internet • 50% of students access Email and Facebook through their mobiles several times a day • The top 3 potential University services via mobiles: • Course Information • Exam and course timetables • • PC availability in Open Access Labs http://www.projects.ed.ac.uk/areas/itservices/integrated/ITS045/Other_documents/MobileSurvey2010.shtml
  • 4. To enable universities and colleges to deliver a world-class, personalized mobile experience to its students
  • 5. Agenda • Why? • Devices • Architecture • Demonstration • Implementation • Evolution
  • 6. oMbiel Background • Consultancy • Product Development • 15 Years experience • Systems Integrator and Web 2.0 • BPM, SOA, Portals • Database experts • Product Development • Based in Birmingham, UK • 100% focussed on the development of mobile applications Bring Students the public and personal information they want, on the computing devices they use
  • 7. Device strategy: App vs. Browser
  • 8. Device strategy: App vs. Browser Apple’s App Store After 1 year - July 09: 1.5 Billion downloads and 65,000 apps January 2010: 3 Billion downloads, 115,000 apps • Fully exploit built-in smartphone features • Push notifications and alerts • GPS for location based functionality However browser based approach also has merit... oMbiel solution: Do Both!
  • 9. campusM™ Devices Dedicated Apps for high-end phones, Browser for basic phones • Available Now • iPhoneOS • Browser • Q3 2010 • Blackberry • DotMobi Browser • Advanced Browser • Q1 2011 • Android
  • 10. campusM™ for Students University News: RSS Feeds Pocket Guide: e.g., Photos,Videos, New Student Guide, Careers Advice, etc. Promotions: Campus-wide Messaging and Promotions Directory: Authenticated and Controlled by groups Library: Search plus View, Reserve, Renew, Review status Location Aware: “Find my Friend” Campus Maps: Directions plus PC Availability (if service extant) Notifications: Push Notifications and Alerts Timetables: Personalised Course and Exams Finance: Fees Status Course Details: Personalised Course Information Grades: Personalised Grade Information
  • 11. campusM™ Architecture campusM™ Admin Portal campusM™ Mobile Applications Hosted HTTPS University Hosted HTTPS XML XML University Hosted Service Service Service campusM™ Hosted Service Service Service campusM™ Connect Connect Layer Service Service Service Layer Service Service Service Alerts Extended LDAP Timetabling HTML GPS Maps / Friend Locator University Library Student Admin campusM™ Locations Applications Applications GPS Tracking RSS Feeds VLE Finance Push PC Utilisation Notifications
  • 12. campusM™ Standards Adopted • XHTML: Web Browser - mobile browser compliant • Web Services: SOAP & REST used internally by oMbiel and made available to Universities • HTTPS: for data encryption between client and servers • Service Oriented Architecture (SOA): More of an approach that a standard • Other standards use in the application: • RSS Feeds! • iCal (Future)
  • 13. campusM™ iPhone Demonstration • Native iPhone Application • Integrated with iPhone features: • Multi-touch interface • GPS • Accelerometer • Calls • Email • Camera/OCR • Push alerts • Highly intuitive/flexible user interface • Compelling end-user experience
  • 14. campusM™ - UCL
  • 15. campusM™ - UCL ! Implementation • 3-4 weeks from Server Set-Up • Back End Systems • LDAP • Timetable (Bespoke Web Service) • Library (ExLibris - Aleph - X Services) • Features • Alerts • Library • Calendar - Course Timetable • Directory • News / Events • Locations • Friend Locator • Pocket Guide http://www.ucl.ac.uk/isd/students/mobile
  • 16. campusM™ Implementation • Technical Discoveryby: • followed 2~3 weeks later • Serveron-site IntegrationAuthentication Set-up and • 2 days with Authentication and Directory Search • Install and Configure • 4 weeks to create Web Services, configure and install • Rollout • Deploy to Apple and campusMTM App Stores
  • 17. campusM™ Evolution • campusM™ for Students • campusM™ for Student Recruitment • campusM™ for Visitors • campusM™ for Conferences • campusM™ for Staff • campusM™ for Student Unions • campusM™ for Alumni
  • 18. campusM™ for Student Recruitment • University Branded • Alerts: On-campus and recruit life-cycle • Campus Maps and Directions • Parking, Catering, Places of Interest, etc. • Friend Locator and Status Update • News and Events • Prospectus Pocket Guide • Course Details • Institution Guide • Book and plan Open Days • Managed access to University Directory • Integration with CRM and/or SRS • Gather data for more effective campaigns • campusM for Visitors App included
  • 19. campusM™ User Group Inaugural Meeting: London: 27 May 2010 • Principle objectives: • Suggest and Prioritise Enhancements • Prioritise Future Devices • Share Best Practice • Legislation and Compliance Requirements
  • 20. campusM™Adoption TRINITY COLLEGE DUBLIN
  • 21. Questions? david.stephenson@ombiel.com www.ombiel.com +44 (0)7748 704061 Watch the campusM video on YouTube: http://tinyurl.com/campusM Follow campusM on Twitter: DMStephenson