Where to begin with social media


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This presentation is on where to begin with social media. The first step is believing that you can do social media as Kim Garst states. The presentation was given as the first of 12 workshops for the Castle Rock Chamber of Commerce. Third Tech Tuesday meets the third Tuesday of every month at the Chamber office in Castle Rock on Jerry Street.

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Where to begin with social media

  1. 1. Where to Begin With Social Media Michelle Post, Ph.D., CSMS Start Where You Are. Use What You Have. Do What You Can. ~ Arthur Ashe
  2. 2. What Social Media Looks Like Garst, K. (n.d.). See the results [Graphic file]. Retrieved from http://kimgarst.com/results/
  3. 3. Lessons to Learn Believe you can Make a Plan Purpose for Social Media Perform a Foundation Audit Know the C’s of Social Media Who are you? ©Michelle Post, Ph.D., CSMS Take Action
  4. 4. Believe You Can ©Michelle Post, Ph.D., CSMS
  5. 5. Know Your Purpose for Social Media ©Michelle Post, Ph.D., CSMS
  6. 6. Know the C's of Social Media Common Sense Creativity Critical Thinking Care Confidence ©Michelle Post, Ph.D., CSMS Consistency Communication
  7. 7. Who Are You? Passion Value YOU Focus ©Michelle Post, Ph.D., CSMS Niche
  8. 8. Perform a Foundation Audit People Technology Information ©Michelle Post, Ph.D., CSMS Time
  9. 9. Make a Plan ©Michelle Post, Ph.D., CSMS
  10. 10. Take Action Select Platform Repeat Listen Identify Goals Post Content Measure Engage ©Michelle Post, Ph.D., CSMS
  11. 11. RESOURCES, RESOURCES, & RESOURCES ©Michelle Post, Ph.D., CSMS
  12. 12. Resources • The History Of Social Media. When Did It Really Begin? You May Be Surprised. [Infographic] - http://www.inquisitr.com/830664/the-history-ofsocial-media-when-did-it-really-begin-you-may-be-surprised-infographic/ • Infographic: The Year In Social Media, A 2013 Recap http://marketingland.com/infographic-social-media-2013-recap-69194 • The Interactive Social Media Map - http://www.ovrdrv.com/social-mediamap • Start The New Year With 46 Social Media Truths From 2013 (Infographic) http://www.business2community.com/infographics/start-new-year-46social-media-truths-2013-infographic-0732680#!sLpTJ • The 36 Rules of Social Media http://www.mediabistro.com/alltwitter/files/2012/08/36-rules-socialmedia.png • The Conversation Prism - http://www.conversationprism.com// ©Michelle Post, Ph.D., CSMS
  13. 13. Resources • 55 Interesting Social Media Infographics http://www.hongkiat.com/blog/55-interesting-social-mediainfographics/ • Infographic: A Running Start With Social Media http://www.fishervista.com/2013/04/infographic-a-running-startwith-social-media/ • 21 Social Media Marketing Tips From the Pros http://www.socialmediaexaminer.com/21-social-media-marketingtips-from-the-pros/ • Social Media for Small Business – Start With The Basics http://vergenewmedia.com/2013/03/10/social-media-for-smallbusiness-start-with-the-basics/ • How to Get Started with Social Media http://www.thenextwomen.com/2013/10/01/how-get-startedsocial-media ©Michelle Post, Ph.D., CSMS
  14. 14. Resources • Introduction to Social Media – Where to Start http://www.mcngmarketing.com/introduction-to-social-mediawhere-to-start/#.Ut4ksxDn9D8 • Start with Social Media, but Dig Deeper – Infographic http://outright.com/blog/start_with_social_dig_deeper/ • 4 Business Uses for Social Media http://outright.com/blog/start_with_social_dig_deeper/ http://bigthunk.com/articles/business-uses-for-social-media/ • Social Media Strategy: Where to Start & Why http://www.toprankblog.com/2013/07/social-media-strategy-start/ • Where to begin your social presence - http://studioc5.com/socialmedia-where-to-begin/ • 26 Tips for Getting Started With Social Media Marketing http://www.socialmediaexaminer.com/26-tips-for-getting-startedwith-social-media-marketing/ ©Michelle Post, Ph.D., CSMS
  15. 15. REFERENCES ©Michelle Post, Ph.D., CSMS
  16. 16. References • Athgo.org. (2013). Social media [Image file]. Retrieved from http://www.athgo.org/ablog/wpcontent/uploads/2013/08/social.m edia_.jpg • Garst, K. (n.d.). See the results [Graphic file]. Retrieved from http://kimgarst.com/results/ • Kelly, N. (2012). How to measure social media: A step-by-step guide to developing and assessing social media ROI. Indianapolis, IN: Que. • Levy, S. (2013). Tweet naked: A bare-all social media strategy for boosting your brand and your business. Irvine, CA: Entrepreneur Press. • Mediabistro.com. (2013). Social media users [Image file]. Retrieved from http://www.mediabistro.com/alltwitter/files/2013/04/socialmedia-users.jpg ©Michelle Post, Ph.D., CSMS
  17. 17. Michelle Post, Ph.D., CSMS ©Michelle Post, Ph.D., CSMS
  18. 18. Workshops for the Rest of the Year • • • • • • • • • • • Feb 18 - Top 3-Tips for Facebook Mar 18 - Top 3-Tips for Twitter April 15 - Top 3-Tips for LinkedIn May 20 - Top 3-Tips for Google+ June 17 - Social Media: Do It Yourself or Outsource – Which is Cheaper? July 15 - Outsourcing with Fiverr Aug 19 - Finding Your Target Market for Facebook, Twitter, and LinkedIn Sept 16 - Creating a Social Media Campaign for Brand Awareness Oct 21 - Content Curation Tools are Cool Nov 18 - Keywords are Key Dec 16 - How do you measure up? Performing a Self-Social Media Audit ©Michelle Post, Ph.D., CSMS