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I taught the "Top 3 Tips With Twitter" for 3Rd Tech Tuesday for the wonderful business owners at the Castle Rock Chamber of Commerce. Please feel free to download and share.

I taught the "Top 3 Tips With Twitter" for 3Rd Tech Tuesday for the wonderful business owners at the Castle Rock Chamber of Commerce. Please feel free to download and share.

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  • 1. Twitter: Top 3-Tips for More Success Michelle Post, Ph.D., CSMS
  • 2. Lessons to Learn ©Michelle Post, Ph.D., CSMS
  • 3. TWITTER BACKGROUNDS
  • 4. Size Does Matter Going Social’s Twitter Cheat Sheet for Sizing
  • 5. What a “Raw” Background Looks Like
  • 6. Steps to Creating a TW Profile ©Michelle Post, Ph.D., CSMS
  • 7. TW Practices & Examples • Make It Count! Best Practices for Optimizing Your Twitter Profile - http://financialsocialmedia.com/best-practices- optimize-twitter-profile/ • How to Use Twitter for Business: Best Practices & Branding Guidelines - http://www.rakacreative.com/blog/post/twitter- for-business-best-practices-branding-guidelines • [INFOGRAPHIC] How Top Brands Are Using Twitter - http://simplymeasured.com/blog/2014/01/30/in fographic-how-top-brands-are-using-twitter/ • Twitter Profile Design Best Practices - http://www.pagemodo.com/blog/twitter- profile-design-practices
  • 8. Tools to Make TW Backgrounds • 40 Tools To Spice Up Your Twitter Background - http://www.hongkiat.com/blog/free- online-tools-to-spice-up-twitter- background/ • Social Media Image Maker - http://www.autreplanete.com/ap-social- media-image-maker/#twitter • TwitrCovers - http://www.twitrcovers.com/ • TwitrCover - http://www.twitrcover.com/ • FreeTwitterHeaders - http://freetwitterheaders.net/ • TwitterHeaders - http://www.twitterheaders.co/ • TwitHeaders - http://twitheaders.com/
  • 9. Tutorials for Creating TW Backgrounds • How To Create Awesome Twitter Header Cover In 2 Minutes - http://www.techij.com/2013/12/how-create- twitter-header-covers.html • How to make a Twitter background - http://www.digitaltrends.com/social-media/how- to-make-a-twitter-background/#!AnjZZ • How to Change Twitter Cover & Twitter Background 2014 Video - Twitter Training Course - http://www.youtube.com/watch?v=FyWanHnIGy g • How to Optimize Your Twitter Background - http://www.lanspeed.com/blog/entry/how-to- optimize-your-twitter-background.html • Photo Tutorial: Fast and Easy Custom Twitter Background With PicMonkey - http://eatplaylove.blogspot.com/2014/01/photo- tutorial-fast-and-easy-custom.html • Twitter Sizing Cheat Sheet - http://i.imgur.com/gMpPkFL.jpg ©Michelle Post, Ph.D., CSMS
  • 10. TWITTER LISTS
  • 11. Twitter Lists: Where to Begin ©Michelle Post, Ph.D., CSMS Twitter List(s) are another way to follow others on Twitter.
  • 12. All Things Twitter Lists ©Michelle Post, Ph.D., CSMS Tutorials • How to Get Started With New Twitter Lists - http://mashable.com/2013/05/31/new-twitter-lists/ • How to Create a Twitter List - http://www.wikihow.com/Create-a-Twitter-List Different Ways to Use Lists • 10 Ways to Use Twitter Lists [Infographic] - http://www.brittanyberger.com/20 13/05/15/twitter-list-uses/ • How to Use Twitter Lists Like a Pro - http://daveadelaney.com/how- to-use-twitter-lists-like-a-pro/
  • 13. Steps to Creating Lists & Subscribing to Lists Creating Your Own List 1. From your profile select Lists 2. From the List Menu, select Create List 3. Enter a name for the new list 4. Enter a short description for the new list 5. Select if it will be Public or Private 6. Find followers to add to the list 7. Then Select Add or Remove from lists from the user’s profile 8. Then from the List menu select the List you want to add them to and close the window 9. You can create a 1,000 Lists with a maximum of 5,000 people in each List Subscribing to Other’s Lists 1. Select a Twitter Profile that you like 2. Click on their Lists from the left menu 3. Scroll down to the full listing of Lists 4. Select the List you are interested in, and click on the List to open it 5. From the left menu select the Subscribe button and you will be subscribed to the list you selected 6. To verify you have the list go back to your profile and review your Lists to see if the new List you subscribed to is there ©Michelle Post, Ph.D., CSMS Tip: Click on a List to view Tweets quickly instead of reading your stream
  • 14. CONTENT TYPES ©Michelle Post, Ph.D., CSMS
  • 15. Types of Content to Tweet ©Michelle Post, Ph.D., CSMS Types of Content to Tweet • NOTE: Findings below are based on 1,000 users & 398,582 tweets • Users tweeted images 361% more than video • Images get 128% more Retweets • Videos are favored 49% more than images • 62% of images were Humor based • 93% of all tweets analyzed were text based • 65% of the text based tweets contained a link • Texts with links are Retweeted 86% more often • Tweets with links under 100 characters, have 17% more engagement • Drive traffic to your website with a tweet with a link • Tweets with lists and how-to articles perform better • Quotes out perform questions Read the full findings at: What Type of Content Gets Shared the Most on Twitter? - http://www.quicksprout.com/2014/03/05/what-type-of-content-gets-shared-the-most-on- twitter/
  • 16. Best Times To Post on Twitter ©Michelle Post, Ph.D., CSMS To see the full Infographic read: The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest
  • 17. Additional Resources • Fiverr Twitter Background Designers - http://www.fiverr.com/twistedweb123 • Andrea Vahl’s Twitter Checklist - http://www.andreavahl.com/twitter/twitter-checklist- infographic.php • 10 Twitter Best Practices for 2014 - http://www.steamfeed.com/10-twitter-best-practices-2014/ • 3 Tools To Help You Come Up With Your Next Tweet - https://www.mediabistro.com/alltwitter/three-twitter- tools_b55754#more-55754 ©Michelle Post, Ph.D., CSMS
  • 18. Additional Resources • What is a Twitter List or a List on Twitter? - http://www.nicklewiscommunications.com/what- is-a-twitter-list-or-a-list-on-twitter/ • 25 Clever Twitter Keyboard Shortcuts - http://mashable.com/2013/02/20/twitter- shortcuts/ • 10 Types of Social Media Content You Should be Sharing - http://www.zootrock.com/choosing- social-media-content/ ©Michelle Post, Ph.D., CSMS
  • 19. REFERENCES ©Michelle Post, Ph.D., CSMS
  • 20. References • Free tutorial icon [Image file]. (n.d.). Retrieved http://optimisemybusinessonline.com/wp- content/uploads/2011/02/free-tutorial-icon.jpg • Patel, N. (2014, March 5). What Type of Content Gets Shared the Most on Twitter? [Blog post]. Retrieved from http://www.quicksprout.com/2014/03/05/what- type-of-content-gets-shared-the-most-on-twitter/ • Slide 8 and 15 images are from Google Images “free to use or share, even commercially” Usage Rights • Twitter images courtesy of Twitter and Michelle Post profile ©Michelle Post, Ph.D., CSMS
  • 21. Michelle Post, Ph.D., CSMS ©Michelle Post, Ph.D., CSMS
  • 22. #3RdTT Workshops for 2014 • April 15 - Top 3-Tips for LinkedIn • May 20 - Top 3-Tips for Google+ • June 17 - Social Media: Do It Yourself or Outsource – Which is Cheaper? • July 15 - Outsourcing with Fiverr • Aug 19 - Finding Your Target Market for Facebook, Twitter, and LinkedIn • Sept 16 - Creating a Social Media Campaign for Brand Awareness • Oct 21 - Content Curation Tools are Cool • Nov 18 - Keywords are Key • Dec 16 - How do you measure up? Performing a Self-Social Media Audit ©Michelle Post, Ph.D., CSMS