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This presentation is on the top 3 tips for Google+. The presentation discusses creating the About page, Circles, and what to share. The presentation was presented for Third Tech Tuesday via Reach Your …

This presentation is on the top 3 tips for Google+. The presentation discusses creating the About page, Circles, and what to share. The presentation was presented for Third Tech Tuesday via Reach Your Potential, LLC at the Castle Rock Chamber of Commerce.

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  • 1. Google+: Top 3-Tips for More Success Michelle Post, Ph.D., CSMS +MichellePostPhD
  • 2. Lessons to Learn • Google+ Statistics • Why Does It Matter? • Creating a Profile (About) • Creating Circles of Influence • “Share What’s New . . .” • Best Times to Post on G+ • Resources ©Michelle Post, Ph.D., CSMS
  • 3. Google+ Statistics ©Michelle Post, Ph.D., CSMS The numbers say . . . • Number of registered users: 1.15 B • Number of monthly active users: 359 M • Number of monthly users: 201.6 M • Gender: 62% are Men and 38% Women • Generations monthly visits: Golden – 15.4%, Baby Boomers – 35%, Gen-X – 23%, Gen-Y – 28% & Gen-Z – 29% • Average time spent on G+ monthly – 7 Minutes Resources for Stats: Digital Marketing Ramblings and Social Media Today
  • 4. Why Does G+ Matter? ©Michelle Post, Ph.D., CSMS Your Guide to Google+ . . . - http://www.pinterest.com/pin/448600812855641796/
  • 5. Creating a Profile (About) Steps 1. Create a Google Account - http://bit.ly/1daEcJG 2. Join Google+ 3. Create a G+ Business Page - http://www.google.com/+/business/ 4. Create a Profile - About 5. Create Circles 6. Add People 7. Write a Strategy 8. Begin Posting 9. Create Communities 10. Engage ©Michelle Post, Ph.D., CSMS ABOUT • People • In Your Circles • Have You in Circles • Work • Occupation • Skills • Employment • Places • Contact Information • App with Google+ Sign-In • Story • Tagline • Introduction • Bragging Rights • Education • Basic Information • Links • Google+ URL • YouTube • Other Profiles • Contributor To • Links
  • 6. Creating Circles of Influence Types of Circles • Personal • Professional • Industry • Competitors • Research • Friends / Family Resources • Mastering Circles: The Key to Success on Google+ • Mastering Circles Community • Google+ Circles: The Unanswered Questions, Answered! • Using Google Plus Circles Effectively • How to Use Google+ Circles to Build Your Brand (or Blog) ©Michelle Post, Ph.D., CSMS • Co-Workers • Alumni • Passions • Hashtags • Local Faves • And so many more
  • 7. “Share What’s New . . .” • Video - YouTube • Format Enriched Content • Photos • Blog Posts • Hashtags • Private / Public Content • Community Posts • Hangouts ©Michelle Post, Ph.D., CSMS Resources • The Guide to Creating Shareable Content on Google+ • Google+ Features to Improve Marketing • 13 Google+ Tools to Improve Your Marketing
  • 8. Best Times To Post on Google+ ©Michelle Post, Ph.D., CSMS To see the full Infographic read: The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest
  • 9. RESOURCES: EXPERTS, COMMUNITIES, INFOGRAPHICS, VIDEOS, CHEAT SHEETS/CHECKLISTS, & BLOGS/ARTICLES ©Michelle Post, Ph.D., CSMS
  • 10. Additional Resources: G+ Experts Google+ Experts • +Ronnie Bincer • +Chris Brogan • +Guy Kawasaki • +Dave Kerpen • +Stephan Hovnanian • +Jesse Stay • +Jesse Wojdylo ©Michelle Post, Ph.D., CSMS • +C.C. Chapman • +Ian Cleary • +Heidi Cohen • +Ric Dragon • +Ann Handley • +Nick Kellet • +Neal Schaffer • +Ann Smarty • +Mark Traphagen
  • 11. Additional Resources: G+ Communities Communities • Google+ Pro Tips - https://plus.google.com/u/0/communities/105248841768188069608 • Google+ Simplified - https://plus.google.com/communities/107248771498928586959 • Google+ Helper - https://plus.google.com/communities/105619967999215909743 • Google+ Newbie - https://plus.google.com/communities/113121062079058075932 • Google+ For Small Business - https://plus.google.com/communities/100733314294792518208 • The G+ Resource - https://plus.google.com/communities/114333689953043107221 • Google+ Help - https://plus.google.com/communities/115758385206378551362 • G+ Updates - https://plus.google.com/communities/117826457344247074938 • The Google+ Resource - https://plus.google.com/communities/114333689953043107221 ©Michelle Post, Ph.D., CSMS
  • 12. Additional Resources: G+ Infographics Infographics • 64 Google Plus Tips and Branding Strategies - http://blog.tweetsmarter.com/google-plus/64-google-plus-tips-and-branding- strategies/ • The State of Google Plus [Infographic] - http://www.brandwatch.com/2014/02/the-state-of-google-infographic/ • The Ultimate Google Plus Posting Guide - http://bit.ly/1kiX6Ba • Google+ Posting Guide [Infographic] - http://gosocializeme.com/blog/how-to- post-on-google-infographic/ • How to Use Google+ for Business [Infographic] - http://socialmarketingwriting.com/how-to-use-google-for-business- infographic/ • Google+: What’s in it for business [Infographic] - http://www.slideshare.net/searchmojo/search-mojo- googleplusforbusinessinfographic • Why Your Business Should Be on Google+ [INFOGRAPHIC] - http://socialmediatoday.com/irfan-ahmad/1890056/google-plus-for- businesses-infographic ©Michelle Post, Ph.D., CSMS
  • 13. Additional Resources: G+ Videos Videos • Lynda.comYouTubeChannel - https://www.youtube.com/channel/UCikzJG7RbnNZhKLqqaXRM6A • How To Create a Google+ Account – 2014 - https://www.youtube.com/watch?v=OZPlL4qFoms&list=PLVODYj2uxE84vnU4qJAOk9OG7K- KusTx6 • Introductionto Google+ - https://www.youtube.com/watch?annotation_id=annotation_1104704671&feature=iv&src_vid =N3pq3bLfuRY&v=3FSOhJCio-M • Google+ tutorial: Creating a Google+ profile - https://www.youtube.com/watch?v=EIcMVgwBNr0 • How To Create a Google+ Circle - https://www.youtube.com/watch?v=_2AEymyw7UA&list=PLVODYj2uxE84vnU4qJAOk9OG7K- KusTx6 • Complete Guide to Google Plus Circles and Communities(updated) - https://www.youtube.com/watch?v=jUCu5e_fyeg • Google+ tutorial: Customizinga Google+ page - https://www.youtube.com/watch?v=nOigznvhSMA • Google+ tutorial: Starting a conversation- https://www.youtube.com/watch?v=9flwJQMmbW4 • Google+ tutorial: Why use Google Pages on Google+ - https://www.youtube.com/watch?v=B- V5VEHRFQY ©Michelle Post, Ph.D., CSMS
  • 14. Additional Resources: G+ Cheat Sheets & Checklists Cheat Sheets & Checklists • Andrea Vahl G+ Checklist – http://www.andreavahl.com/social-media/google- checklist-infographic.php • Google+ Cheatsheet - http://www.bitrebels.com/social/google-tips-and- shortcuts-effectiveness/ • The Complete Google+ Cheatsheet - http://www.pinterest.com/pin/448600812855576693/ • 7 Point Checklist to Dominate Your Personal Brand Using Google Plus - http://rebekahradice.com/dominate-your-personal-brand-using-google-plus/ • Google+ Dimensions Cheat Sheet - http://www.techwyse.com/blog/infographics/google-dimensions-cheat-sheet/ • Google+ Cheatsheet - http://visual.ly/google-cheat-sheet-0 • 5 Step Google Plus Checklist to Help You Create more Interaction - http://www.reviewzntips.com/google-plus-checklist/ • Checklist for Setting Up Your Google Plus Business Page - http://fitsmallbusiness.com/checklist-for-setting-up-your-google-plus-business- page/ ©Michelle Post, Ph.D., CSMS
  • 15. Additional Resources: G+ Blog Posts & Articles ©Michelle Post, Ph.D., CSMS Blogs & Articles • Unlock the Power of Google+: 13 Ways to Gain Engagement, Optimize Posts And Create Community - http://blog.bufferapp.com/advice-on-growing-a-google-page • 10 marketing experts you should follow on Google+ today - http://www.marketingdive.com/news/10-marketing-experts-you-should-follow-on- google-today/168576/ • Social Media Examiner Report: Spotlight on Google Plus - http://www.plusyourbusiness.com/social-media-examiner-report-spotlight-google- plus/ • 8 Tips for Optimizing Your Google+ Page & Posts to Boost SEO - http://www.slideshare.net/HubSpot/8-tips-for-optimizing-your-google-page-posts- to-boost-seo • Ultimate guide to Google plus optimization for traffic and branding - http://www.probloggingtricks.com/2014/05/Google-plus-seo-optimization- tips.html • Social Media Examiner Google+ Posts - http://www.socialmediaexaminer.com/tag/google-plus/
  • 16. Michelle Post, Ph.D., CSMS ©Michelle Post, Ph.D., CSMS
  • 17. #3RdTT Workshops for 2014 • June 17 - Social Media: Do It Yourself or Outsource – Which is Cheaper? • July 15 - Outsourcing with Fiverr • Aug 19 - Finding Your Target Market for Facebook, Twitter, and LinkedIn • Sept 16 - Creating a Social Media Campaign for Brand Awareness • Oct 21 - Content Curation Tools are Cool • Nov 18 - Keywords are Key • Dec 16 - How do you measure up? Performing a Self-Social Media Audit ©Michelle Post, Ph.D., CSMS