Facebook: Top 3-Tips for More Success

Michelle Post, Ph.D., CSMS
Before You Start . . .

©Michelle Post, Ph.D., CSMS
Lessons to Learn

©Michelle Post, Ph.D., CSMS
FACEBOOK COVERS
Size Does Matter

Facebook’s Page Guidelines

Facebook Size Cheat Sheet

From Facebook Help
Ways to Use a FB Cover

Check out Social Media Examiner’s Blog: 25
Creative Ways to Use Facebook Cover Photos
Facebook Cover Best Practices
•
•
•
•
•
•
•
•
•

Follow FB Guidelines
Size does matter
Don’t hide content
Center & right a...
Examples of FB Covers
1. Show the lighter side of
your business
2. Show the finished product
3. Show the benefits of your
...
Tools to Make FB Covers
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•
•
•
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•
•
•

Facebook CoverMaker https://www.facebook.com/CoverMaker.net
Pagemodo - http://w...
Tutorials for Creating FB Covers
• How to Create a Facebook
Timeline Cover Photo and
Thumbnail for FREE 2014
(Video)
• How...
Additional Resources
• Fiverr Facebook Cover Designers
– http://fiverr.com/alynna
– http://fiverr.com/dolce2011
• More Exa...
Additional Resources
• 5 Ways to Turn Your Facebook Cover Photo into a Call-toAction That Converts - http://socialmediatod...
FACEBOOK TABS (APPS)
Again, Size Does Matter
Facebook Help for TABS (Apps)

37 of the Best Facebook Page
Apps for Brand Marketing
Uses for Custom Tabs
Tools for Creating Tabs
• Binkd - http://binkd.com/
• Hey0 - https://heyo.com/
• Pagemodo http://www.pagemodo.com/
• Short...
Tutorials on Creating Tabs
• Facebook Help: Apps on Pages
• Video: How To Add A Custom Tab To A Facebook
Fanpage with WooB...
Additional Resources
• Fiverr Facebook Fan Page & Tab Creator
– http://fiverr.com/newbold3d

• 20 Ideas to Rock Your Faceb...
CONTENT TYPES

©Michelle Post, Ph.D., CSMS
What Type of Content Does the Best

Content That Works on FB

FB Content Marketing

©Michelle Post, Ph.D., CSMS
Facebook Posting Rule

70/20/10 Posting Rule

©Michelle Post, Ph.D., CSMS
Best Times To Post on FB

The Best Times To Post On Facebook, Twitter,
Google+, LinkedIn And Pinterest
©Michelle Post, Ph....
Additional Resources
• Andrea Vahl’s Facebook Checklist http://www.andreavahl.com/facebook/faceb
ook-page-checklist-infogr...
REFERENCES

©Michelle Post, Ph.D., CSMS
References
• Facebook cover images [Slide 3]. (2013, September 18). 17 Small
Businesses with Great Looking Facebook Cover ...
Michelle Post, Ph.D., CSMS

©Michelle Post, Ph.D., CSMS
#3RdTT Workshops for 2014
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Mar 18 - Top 3-Tips for Twitter
April 15 - Top 3-Tips for LinkedIn
May 20 -...
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Top 3 tips for facebook

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This presentation was presented to a wonderful group of business owners at Reach Your Potential's Third Tech Tuesday (#3RdTT) and covers the top three tips on Facebook (Cover Image, Tabs, and Content). Please download and share.

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Top 3 tips for facebook

  1. 1. Facebook: Top 3-Tips for More Success Michelle Post, Ph.D., CSMS
  2. 2. Before You Start . . . ©Michelle Post, Ph.D., CSMS
  3. 3. Lessons to Learn ©Michelle Post, Ph.D., CSMS
  4. 4. FACEBOOK COVERS
  5. 5. Size Does Matter Facebook’s Page Guidelines Facebook Size Cheat Sheet From Facebook Help
  6. 6. Ways to Use a FB Cover Check out Social Media Examiner’s Blog: 25 Creative Ways to Use Facebook Cover Photos
  7. 7. Facebook Cover Best Practices • • • • • • • • • Follow FB Guidelines Size does matter Don’t hide content Center & right align photos Integrate photo cover with the FB page Combine photo & apps Use Call to Action Include clickable links Include hashtags ©Michelle Post, Ph.D., CSMS For More Details Read HubSpot’s Blog
  8. 8. Examples of FB Covers 1. Show the lighter side of your business 2. Show the finished product 3. Show the benefits of your service 4. Show off what you sell 5. Make a collage of what you do 1. 2. 3. 4. 5. Let It Ride Design Ortanic Fear fest My Little Jules Ruby Media Group For More Great Ideas and Examples Read the Blog Posting by Steve Young
  9. 9. Tools to Make FB Covers • • • • • • • • • Facebook CoverMaker https://www.facebook.com/CoverMaker.net Pagemodo - http://www.pagemodo.com/ PicMonkey - http://www.picmonkey.com/ Coverbash http://www.coverbash.com/facebook-covermaker Timeline Covers http://www.timelinecovers.pro/create TimelineCoverBanner http://www.timelinecoverbanner.com/ CoolFBCovers - http://www.coolfbcovers.com/ EasyCoverMaker http://www.easycovermaker.com/ More Tools http://www.twelveskip.com/tutorials/facebook/ 896/8-top-sites-to-create-custom-facebookcover-photos
  10. 10. Tutorials for Creating FB Covers • How to Create a Facebook Timeline Cover Photo and Thumbnail for FREE 2014 (Video) • How To Create Amazing Facebook Cover Pictures For Your Timeline • The Marketer’s Crash Course in Visual Content Creation (FREE Templates) ©Michelle Post, Ph.D., CSMS
  11. 11. Additional Resources • Fiverr Facebook Cover Designers – http://fiverr.com/alynna – http://fiverr.com/dolce2011 • More Examples of FB Covers http://bestfacebooktips.blogspot.com/2013/07/coolfacebook-timeline-photos-and-how-to-make-your-own.html • 4 Cool Facebook Tools to Run Contests on Your Timeline http://www.jeffbullas.com/2013/09/09/4-cool-facebooktools-to-run-contests-on-yourtimeline/#QGJXfC8kRbkgBjAj.99 ©Michelle Post, Ph.D., CSMS
  12. 12. Additional Resources • 5 Ways to Turn Your Facebook Cover Photo into a Call-toAction That Converts - http://socialmediatoday.com/caratarbaj/1474846/5-ways-turn-your-facebook-cover-photocall-action-converts • Facebook Checklist to Evaluate Your Page http://www.therainmakerblog.com/uploads/image/check list-infographic.jpg • 17 Wicked Ways to Use Your Facebook Cover Photo https://www.postplanner.com/17-best-ways-to-usefacebook-cover-photo/ • Facebook Facts you Need to Know in 2014 http://www.jeffbullas.com/2014/02/11/facebook-factsneed-know-2014/#sZ7w8KhZHSxqXOjt.99 ©Michelle Post, Ph.D., CSMS
  13. 13. FACEBOOK TABS (APPS)
  14. 14. Again, Size Does Matter Facebook Help for TABS (Apps) 37 of the Best Facebook Page Apps for Brand Marketing
  15. 15. Uses for Custom Tabs
  16. 16. Tools for Creating Tabs • Binkd - http://binkd.com/ • Hey0 - https://heyo.com/ • Pagemodo http://www.pagemodo.com/ • Shortstack http://www.shortstack.com/ • TabFoundry https://www.tabfoundry.com/ • TabSite - http://www.tabsite.com/ • ThunderPenny http://www.thunderpenny.com/ • Woobox - http://www.woobox.com/
  17. 17. Tutorials on Creating Tabs • Facebook Help: Apps on Pages • Video: How To Add A Custom Tab To A Facebook Fanpage with WooBox • Video: How to Create a Free Custom Facebook Tab with Tabfoundry • 60Second Marketer: How to Create Custom Tabs on Facebook: A Step-by-Step Guide • Blog Post: Creating Custom Apps • Blog Post: How to Use a Facebook Tab to Send People to Your Own Website ©Michelle Post, Ph.D., CSMS
  18. 18. Additional Resources • Fiverr Facebook Fan Page & Tab Creator – http://fiverr.com/newbold3d • 20 Ideas to Rock Your Facebook Business Page With Tabsite Website Resizer - https://tabsite.com/blog/20ideas-to-rock-your-facebook-business-page-with-tabsitewebsite-resizer/ • 5 Reasons You Should STILL Create Facebook Tabs for Your Page - http://www.jonloomer.com/2013/04/02/createfacebook-tabs/ • Why You Should Use Facebook Tabs http://www.meltwater.com/meltwater-successblog/why-you-should-use-facebook-tabs/ ©Michelle Post, Ph.D., CSMS
  19. 19. CONTENT TYPES ©Michelle Post, Ph.D., CSMS
  20. 20. What Type of Content Does the Best Content That Works on FB FB Content Marketing ©Michelle Post, Ph.D., CSMS
  21. 21. Facebook Posting Rule 70/20/10 Posting Rule ©Michelle Post, Ph.D., CSMS
  22. 22. Best Times To Post on FB The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest ©Michelle Post, Ph.D., CSMS
  23. 23. Additional Resources • Andrea Vahl’s Facebook Checklist http://www.andreavahl.com/facebook/faceb ook-page-checklist-infographic.php • Facebook Posts: 9 Examples That Work vs. 4 Examples That Don’t http://www.andreavahl.com/facebook/facebo ok-posts-9-examples-that-work-vs-4examples-that-dont.php ©Michelle Post, Ph.D., CSMS
  24. 24. REFERENCES ©Michelle Post, Ph.D., CSMS
  25. 25. References • Facebook cover images [Slide 3]. (2013, September 18). 17 Small Businesses with Great Looking Facebook Cover Photos [Blog post]. Retrieved from http://www.smartshoot.com/blog/nice-facebook-coverphotos/ • Facebook best practices [Image files]. (2010). Retrieved from http://loebig.files.wordpress.com/2012/10/fb-bestpractice.jpg%3Fw%3D640 • Facebook posting guidelines [Image file]. (n.d.). Retrieved from http://qpublish-prod.s3.amazonaws.com/blog/2-facebook-postingguidelines.jpg • Facebook tools [Image files]. (n.d.). Retrieved from http://blog.heyo.com/wp-content/uploads/2012/05/facebook-tools.jpeg • Free tutorial icon [Image file]. (n.d.). Retrieved http://optimisemybusinessonline.com/wpcontent/uploads/2011/02/free-tutorial-icon.jpg ©Michelle Post, Ph.D., CSMS
  26. 26. Michelle Post, Ph.D., CSMS ©Michelle Post, Ph.D., CSMS
  27. 27. #3RdTT Workshops for 2014 • • • • • • • • • • Mar 18 - Top 3-Tips for Twitter April 15 - Top 3-Tips for LinkedIn May 20 - Top 3-Tips for Google+ June 17 - Social Media: Do It Yourself or Outsource – Which is Cheaper? July 15 - Outsourcing with Fiverr Aug 19 - Finding Your Target Market for Facebook, Twitter, and LinkedIn Sept 16 - Creating a Social Media Campaign for Brand Awareness Oct 21 - Content Curation Tools are Cool Nov 18 - Keywords are Key Dec 16 - How do you measure up? Performing a Self-Social Media Audit ©Michelle Post, Ph.D., CSMS
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