Social media in 7 questions

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I had the honor of speaking with the 2014 LDC Leadership class on June 4 and presented this talk on "Social Media in 7-Questions." Please download and enjoy.

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Social media in 7 questions

  1. 1. Social Media in 7-Questions Michelle Post, Ph.D., CSMS
  2. 2. Lessons to Learn 7. HOW? 1. What 2. Why 3. Who 4. Where 5. When 6. What
  3. 3. Solis, B., & Thomas, J. (n.d.). [Graphic] The Conversation Prism. Retrieved from http://www.theconversationprism.com/
  4. 4. Stelzner, M. (2014, May). 2014 Social Media Marketing Industry Report. Retrieved from http://bit.ly/1sLaGhw
  5. 5. Piombino, K. (2013, December 27). Infographic: The demographics of social media users. Retrieved from http://bit.ly/1ahsjg5
  6. 6. Social media networks [Image file]. (2014). Retrieved from http://bit.ly/1eZBSW7
  7. 7. Facebook Weekdays 6-8am & 2-5pm Twitter Weekends 1-3pm LinkedIn 7-8:30am & 5-6pm Pinterest Saturday 2-4pm & 8-11pm Google+ 9-11am Blogs Mon, Fri & Sat 11am Dyer, P. (2014, March 10). When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest [INFOGRAPHIC]. Retrieved from http://bit.ly/1iqAStN
  8. 8. Domo. (n.d.). Data never sleeps 2.0 [Infographic]. Retrieved from http://www.domo.com/learn/data-never-sleeps-2
  9. 9. HOW Build A Social Media Strategy 1. Plan 2. Goals 3. Audience 4. Platforms 5. Listen 6. Engage 7. Measure Post, M. (2013). What is social media strategy [PowerPoint]. Retrieved from http://slidesha.re/1ugTLGc
  10. 10. MORE ABOUT SOCIAL MEDIA
  11. 11. Social Media is . . . • All about the SOCIAL • Engage – Have Conversations • Tell Your Story • Be Useful • ADD VALUE – 80/20 Rule
  12. 12. Know Your Purpose for Social Media Brand Awareness Increase Leads Customer Retention Launch a Product / Service Increase Sales Establish Yourself as an Expert Post, M. (2014). Where to begin with social media [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/where-to-begin-with-social-media
  13. 13. Know the C's of Social Media Confidence Consistency Critical Thinking Care Common Sense Communicate Creativity Post, M. (2014). Where to begin with social media [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/where-to-begin-with-social-media
  14. 14. Remember Social Media Takes Time Private Solutions, LLC. (2012). Social media time management infographic [Image file]. Retrieved from http://privatesolutionsllc.com/wp-content/uploads/2012/06/socialmedia-time- management-inforgraphic.jpg
  15. 15. How to Build a Better Business MacWebSolutions.com. (2013, April 16). How to build an online community for your business [Infographic]. Retrieved from http://moz.com/blog/how-to-build-an-online-community-for- your-business
  16. 16. ABOUT DR. MICHELLE POST, CSMS
  17. 17. Michelle Post, Ph.D., CSMS Dr. Michelle Post is a driven, passionate, and experienced leader, teacher, social media strategist, connector, trainer, and developer. Her desire to connect and inspire throughout nearly three decades of career, translates into her ongoing effort to help the development of ideas, people and content, led her to create an eclectic curriculum, including many independent ventures, such as her own imprint, Reach Your Potential, The Post Institute: Center for Life- Long Learning, and WorkPlace Influence.
  18. 18. RESOURCES, RESOURCES, & RESOURCES
  19. 19. Resources • Check out my Pinterest Boards - http://www.pinterest.com/mpostphd/ • Check out my Slideshare presentations - http://www.slideshare.net/mpostphd • 4 Business Uses for Social Media - http://bigthunk.com/articles/business-uses-for-social-media/ • 5 social media metrics you should be monitoring - http://socialmediatoday.com/jvocell/914271/5-social-media- metrics-you-should-be-monitoring • 21 Social Media Marketing Tips From the Pros - http://www.socialmediaexaminer.com/21-social-media- marketing-tips-from-the-pros/
  20. 20. Resources • 26 Tips for Getting Started With Social Media Marketing - http://www.socialmediaexaminer.com/26-tips-for-getting-started- with-social-media-marketing/ • 55 Interesting Social Media Infographics - http://www.hongkiat.com/blog/55-interesting-social-media- infographics/ • Dig deeper than social media alone - http://outright.com/blog/start_with_social_dig_deeper/ • How to Get Started with Social Media - http://www.thenextwomen.com/2013/10/01/how-get-started-social- media • Infographic: The Year In Social Media, A 2013 Recap - http://marketingland.com/infographic-social-media-2013-recap-69194
  21. 21. Resources • Infographic: A Running Start With Social Media - http://www.fishervista.com/2013/04/infographic-a- running-start-with-social-media/ • Introduction to Social Media – Where to Start - http://www.mcngmarketing.com/introduction-to- social-media-where-to-start/#.Ut4ksxDn9D8 • Social media revolution 2013 [Video] - http://www.youtube.com/watch?v=QUCfFcchw1w • Social Media for Small Business – Start With The Basics - http://vergenewmedia.com/2013/03/10/social- media-for-small-business-start-with-the-basics/
  22. 22. Resources • Social Media Strategy: Where to Start & Why - http://www.toprankblog.com/2013/07/social-media-strategy- start/ • Start The New Year With 46 Social Media Truths From 2013 (Infographic) - http://www.business2community.com/infographics/start -new-year-46-social-media-truths-2013-infographic- 0732680#!sLpTJ • The 36 Rules of Social Media - http://www.mediabistro.com/alltwitter/files/2012/08/36 -rules-social-media.png • The Conversation Prism - http://www.conversationprism.com//
  23. 23. Resources • The History Of Social Media. When Did It Really Begin? You May Be Surprised. [Infographic] - http://www.inquisitr.com/830664/the-history-of- social-media-when-did-it-really-begin-you-may- be-surprised-infographic/ • The Interactive Social Media Map - http://www.ovrdrv.com/social-media-map • Where to begin your social presence - http://studioc5.com/social-media-where-to- begin/
  24. 24. REFERENCES
  25. 25. References • Domo. (n.d.). Data never sleeps 2.0 [Infographic]. Retrieved from http://www.domo.com/learn/data-never-sleeps-2 • Dyer, P. (2014, March 10). When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest [INFOGRAPHIC]. Retrieved from http://bit.ly/1iqAStN • Levy, S. (2013). Tweet naked: A bare-all social media strategy for boosting your brand and your business. Irvine, CA: Entrepreneur Press. • MacWebSolutions.com. (2013, April 16). How to build an online community for your business [Infographic]. Retrieved from http://moz.com/blog/how-to-build-an-online-community-for-your- business
  26. 26. References • Piombino, K. (2013, December 27). Infographic: The demographics of social media users. Retrieved from http://bit.ly/1ahsjg5 • Post, M. (2013). What is social media strategy [PowerPoint]. Retrieved from http://slidesha.re/1ugTLGc • Post, M. (2014). Where to begin with social media [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/where-to- begin-with-social-media
  27. 27. References • Private Solutions, LLC. (2012). Social media time management infographic [Image file]. Retrieved from http://privatesolutionsllc.com/wp- content/uploads/2012/06/socialmedia-time-management- inforgraphic.jpg • Social media networks [Image file]. (2014). Retrieved from http://www.mediabistro.com/alltwitter/files/2014/01/social- media-networks.png • Solis, B., & Thomas, J. (n.d.). [Graphic] The Conversation Prism. Retrieved from http://www.theconversationprism.com/ • Stelzner, M. (2014, May). 2014 Social Media Marketing Industry Report. Retrieved from http://bit.ly/1sLaGhw
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