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This presentation is an overview of the what, why, how, and creation of a social media policy. It also discusses the varies types of policies, the various laws and regulations that need to be considered when creating a policy. And finishes with a plethora of checklists, tools, templates, and resources.

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  1. 1. Social Media Governance & Policy Creation Michelle Post, Ph.D., CSMS
  2. 2. Lessons to Learn ©Michelle Post, Ph.D., CSMS
  3. 3. What is a Social Media Policy? “A social media policy (also called a social networking policy) is a corporate code of conduct that provides guidelines for employees who post content on the Internet either as part of their job or as a private person.” (SearchCompliance, n.d., para. 1) ©Michelle Post, Ph.D., CSMS
  4. 4. Why the Need for a SM Policy? • “The goal of a social media policy is to set expectations for appropriate behavior and ensure that an employee's posts will not expose the company to legal problems or public embarrassment.” (SearchCompliance, n.d., para. 2). • Bottom-line: Protection Company, Employees & Customers ©Michelle Post, Ph.D., CSMS
  5. 5. Types of Social Media Policies • Employee Code of Conduct for Online Communications • Employee Code of Conduct for Company Representation in Online Communications • Employee Blogging Disclosure Policy • Employee Facebook Usage Policy • Employee Personal Blog Policy • Employee Personal Social Network Policy • Employee Personal Twitter Policy • Employee LinkedIn Policy • Corporate Blogging Policy • Corporate Blog Use Policy • Corporate Blog Post Approval Process • Corporate Blog Commenting Policy • Corporate Facebook Brand Page Usage Policy • Corporate Facebook Public • Comment/Messaging Policy • Corporate Twitter Account Policy • Corporate YouTube Policy • Corporate YouTube Public • Comment Policy • Company Password Policy List by: Jason Falls, a Social Media Strategist at Social Media Expert, LLC ©Michelle Post, Ph.D., CSMS
  6. 6. The 5Rs of Social Media 1. 2. 3. 4. 5. “Reason. Simply put: use reasonable etiquette, the same as you would offline. Represent yourself. Anonymous profiles lend themselves to more negative content. Responsibility. Make sure that what you’re saying is factually correct, and also that it doesn’t violate any legal guidelines that prohibit revealing information that is material to a company’s stock price. Respect. What you say online is a permanent record, so don’t say anything online you wouldn’t feel comfortable saying to the whole office – with a camera rolling. Restraint. Before you hit that send button, pause and reread. If you wouldn’t want that particular thought or contribution forever associated with your name, don’t post it.” (Meister, 2013, para. 15) ©Michelle Post, Ph.D., CSMS
  7. 7. Know the Laws • National Labor Relations Board: THE NLRB and Social Media http://www.nlrb.gov/news-outreach/fact-sheets/nlrb-and-socialmedia • Electronic Communications Privacy Act https://www.cdt.org/issue/wiretap-ecpa • FCC Social Media Guidelines - http://vimeo.com/75972337 ©Michelle Post, Ph.D., CSMS
  8. 8. How Do You Create a SM Policy? ©Michelle Post, Ph.D., CSMS
  9. 9. Now Create a SM Policy? Example of Dell’s SM Policy – Simplistic & to the Point ©Michelle Post, Ph.D., CSMS
  10. 10. SMPolicy Checklists ©Michelle Post, Ph.D., CSMS
  11. 11. Advise From The Experts • • • • To Do: Update Company's Social Media Policy ASAP http://www.forbes.com/sites/jeannemeister/2013/ 02/07/to-do-update-companys-social-media-policyasap/ Unsure About An Effective Social Media Policy? Check out This Guide http://www.betakit.com/unsure-about-an-effectivesocial-media-policy-check-out-this-guide/ How to Draft a Social Networking Company Policy http://www.thehrspecialist.com/article.aspx?articlei d=27808 How to Develop a Social Media Policy http://humanresources.about.com/od/socialmediaa ndwork/a/social_media_2.htm ©Michelle Post, Ph.D., CSMS
  13. 13. Templates & Tools • Policy Tool for Social Media http://socialmedia.policytool.net/ • Social Media Governance http://socialmediagovernance.com/policies.php • Employee Social Media Policy Template - Free Download http://www.viralinnature.com/component/k2/item/307employee-social-media-policy • Toolkit Café - http://toolkitcafe.com/product/social-mediapolicies/ • Customizable social media policy template http://blog.hirerabbit.com/social-media-policy-templatefree/ ©Michelle Post, Ph.D., CSMS
  14. 14. Templates & Tools • SHRM’s Social Media Policy Template http://www.shrm.org/templatestools/samples/policies/pages/socia lmediapolicy.aspx • 57 Social Media Policy Examples and Resources http://socialmediatoday.com/davefleet/151761/57-social-mediapolicy-examples-and-resources • How to Build Your Social Media Governance Policy FREE eBook http://www.elevarmedia.com/resources/social-media-governancepolicy-ebook/ • Disclosure Best Practices Toolkit http://www.socialmedia.org/disclosure/ • Social Media Policy Template and Guide http://paragondigital.com/social-media-policy-template-and-guide/ ©Michelle Post, Ph.D., CSMS
  15. 15. Books on the Subject ©Michelle Post, Ph.D., CSMS
  16. 16. Useful Websites on Laws & Regulations for Social Media • Social Media Laws and Regulations You Should Know http://www.metia.com/seattle/johnporcaro/2011/08/social-media-laws-and-regulations-youshould-know/ • FCC - http://www.fcc.gov/ • FTC - http://www.ftc.gov/ • FDA - http://www.fda.gov/ • FINRA - http://www.finra.org/ • HIPPA - http://www.hhs.gov/ocr/privacy/ • NLRB - http://www.nlrb.gov/ • Legally Social - http://www.legallysocial.com/ • NetworkEtiquette.net - http://www.networketiquette.net/ ©Michelle Post, Ph.D., CSMS
  17. 17. Articles & Blog Posts • • • • • • • How To Develop a Social Media Policy for Your Business http://brightbluewave.com/blog/how-to-develop-a-social-media-policy-for-yourbusiness/ How to Write a Social Media Policy - http://www.inc.com/guides/2010/05/writinga-social-media-policy.html How to Develop a Social Media Policy http://humanresources.about.com/od/socialmediaandwork/a/social_media.htm How to create effective social-media guidelines - http://www.poynter.org/howtos/digital-strategies/217139/how-to-create-effective-social-media-guidelines/ How to Draft a Social Networking Company Policy http://www.thehrspecialist.com/article.aspx?articleid=27808 Unsure About An Effective Social Media Policy? Check out This Guide http://www.betakit.com/unsure-about-an-effective-social-media-policy-check-outthis-guide/ Social media safety for businesses: ten tips for online responsibility from Hallam Internet - http://www.thedrum.com/news/2013/12/05/social-media-safetybusinesses-ten-tips-online-responsibility-hallam-internet ©Michelle Post, Ph.D., CSMS
  18. 18. Articles & Blog Posts • • • • • • How to Build a Social Media Governance Policy http://socialmediatoday.com/tatiana-aders/1917386/template-how-build-socialmedia-governance-policy Social Media Law Policies: Do you need them? http://www.dynamicbusiness.com.au/technology/social-media-law-policies-doyou-need-them-04122013.html Is it time to revisit your company’s social media policy? http://wallblog.co.uk/2013/12/04/is-it-time-to-revisit-your-companys-socialmedia-policy/ What are best practices for social media use by media companies? http://inlandpress.org/articles/2013/12/05/knowledge/online/doc4de50b546a1e 4496341675.txt CIPD: 26% use social media for work purposes http://www.ashdowngroup.com/news/cipd-26pcent-use-social-media-for-workpurposes-news-801669028 Create a social media policy for your nonprofit http://www.socialbrite.org/2013/02/05/create-a-social-media-policy-for-yournonprofit/ ©Michelle Post, Ph.D., CSMS
  19. 19. REFERENCES ©Michelle Post, Ph.D., CSMS
  20. 20. References Black, T. (2010, May 27). How to write a social media policy [Blog post]. Inc.com. Retrieved from http://www.inc.com/guides/2010/05/writing-asocial-media-policy.html Meister, J. (2013, February 7). To do: Update company’s social media policy ASAP [Blog post]. Forbes.com. Retrieved from http://www.forbes.com/sites/jeannemeister/2013/02/ 07/to-do-update-companys-social-media-policy-asap/ SearchCompliance. (n.d.). Definition: Social media policy. Retrieved from http://searchcompliance.techtarget.com/definition/soc ial-media-policy ©Michelle Post, Ph.D., CSMS
  21. 21. IMAGE CREDITS ©Michelle Post, Ph.D., CSMS
  22. 22. Image Credits • • • • • • • • ECI.com. (2011). Social network compliance [Image file]. Retrieved from http://www.eci.com/blog/images/3-17-11%20social-network-compliance.jpg Krishnade.com. (n.d.). Social media policy [Image file]. Retrieved from http://krishnade.com/wpcontent/themes/01.solid-wp/solid-wp/_layout/images/social-media-policy.jpg Recruitmentbuzz.co.uk. (2012). Legal illegal social media fotolia [Image file]. Retrieved from http://recruitmentbuzz.co.uk/recruitment/wp-content/uploads/2012/11/Legal-Illegal-SocialMediaFotolia_38612092_XS-copy.jpg Slide1 [Image file]. (n.d.). Retrieved from http://8d71e8427fdcc21f206784a1890711b0dd8128ddf7a206da0505.r9.cf1.rackcdn.com/wp-content/uploads/2012/08/Slide1.jpg Slidesharecdn.com. (n.d.). How to transform your small business with social media [Image file]. Retrieved from http://image.slidesharecdn.com/smbchecklistnew3-131009115908phpapp02/95/slide-1-638.jpg?cb=1381852389 Smedio.com. (2011). Social media expert e1303883412241 [Image file]. Retrieved from http://smedio.com/wp-content/uploads/2011/04/Social-Media-Expert-e1303883412241.png SocialStrand.com. (2011). Social media policy [Image file]. Retrieved from http://www.socialstrand.com/wp-content/uploads/2011/11/socialmediapolicy.jpg UpwardAction.com. (2011). Social media 2 [Image file]. Retrieved from http://upwardaction.com/wp-content/uploads/2011/03/social-media-2-300x250.jpg ©Michelle Post, Ph.D., CSMS
  23. 23. ABOUT DR. POST ©Michelle Post, Ph.D., CSMS
  24. 24. Michelle Post, Ph.D., CSMS ©Michelle Post, Ph.D., CSMS
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