#3RdTT_What is a social media aggregation tool

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This presentation is on social media aggregation tools, the what, the why, the how, and the application of using a social media aggregation tool, specifically Hootsuite. This presentation was taught …

This presentation is on social media aggregation tools, the what, the why, the how, and the application of using a social media aggregation tool, specifically Hootsuite. This presentation was taught at Third Tech Tuesday (#3RdTT) at CRCC.

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  • 1. What is a Social Media Aggregation Tool? Michelle Post, Ph.D., CSMS
  • 2. Michelle Post, Ph.D., CSMS
  • 3. Lessons to Learn • My Teaching Technique W.W.H.A. • What is a Social Media Aggregation Tool (SMAT)? • Why do you need to understand SMAT? • How to use a SMAT for your Social Media Management • Apply - Take Action – Using a SMAT – Hootsuite • Hootsuite Resources • Social Media Aggregation Tools • Resources • References
  • 4. My Teaching Technique for Understanding Social Media & You • What – What is your company, your product(s), your message, your story – Your Brand • Why – Why are you in business, selling a product, telling a message, sharing your story – Your Purpose • How – Will you share your purpose, your company, your product, your message, your story – The Strategy • Apply (Take Action) – Making it all happen through strategy, tactics, and tools (social media) – The Doing
  • 5. What is a Social Media Aggregation Tool? • “A social media dashboard to manage and measure your social networks.” • Data Never Sleeps: http://bit.ly/18g5ift • Best Times to Post http://bit.ly/166d0 KI
  • 6. Why do you need to understand and use a Social Media Aggregation Tool? A social media aggregation tool can, • Streamline your social media tasks • Save time • Keep you organized • Increase efficiency • Improve effectiveness • Decrease frustration • Improve social media influence • Check out this Infographic: http://bit.ly/GOD9Sp
  • 7. How to use a SMAT for your Social Media Management Select the SMAT Add Your SM Apps Create Your Content Publish Your Content to Multiple SM Apps
  • 8. Take Action Step-1: Select a SMAT Example: Hootsuite
  • 9. Take Action Step-2: Setup Your SMAT (Hootsuite) 1. 2. 3. 4. 5. Create an account Setup Profile Add Social Networks Add Tabs Add Streams
  • 10. Take Action Step-3: Publish (Hootsuite) • Create a message • Select the Social Media Apps • Send Now or • Schedule for Later Attach Image or file Scheduling Add location Privacy Options
  • 11. Take Action Step-4: Bulk Schedule (Hootsuite) • Download the Bulk Message Loader Excel CSV file • Fill it out, save • Upload • Select Social Media Apps • Publish
  • 12. Hootsuite Resources • Hootsuite Resources http://blog.hootsuite.com/category/resources/ • Hootsuite Strategy http://blog.hootsuite.com/category/strategy/ • Hootsuite University – http://learn.hootsuite.com/ • Hootsuite Slideshare http://www.slideshare.net/hootsuite?utm_campaign =profiletracking&utm_medium=sssite&utm_source=s susersearch • How to be a Hootsuite Wizard http://www.slideshare.net/jonesmancilla/hootsuite26920196?from_search=4
  • 13. Social Media Aggregation Tools Free Tools • Hootsuite (F & $) – https://hootsuite.com/ • Tweetdeck http://www.tweetdeck.com/ • Netvibes (F & $) http://www.netvibes.com/en • Yoono http://www.yoono.com/ • Buffer (F & $) http://bufferapp.com/ • RebelMouse https://www.rebelmouse.com / Tools That Cost • Engagor https://engagor.com/ • Postano http://www.postano.com/ • Argylesocial http://argylesocial.com/ • Expion http://www.expion.com/ • RavenTools http://raventools.com/ • CapZool https://www.capzool.com/
  • 14. RESOURCES: PEOPLE, INFOGRAPHICS, BLOGS AND ARTICLES
  • 15. Resources: Some People to Follow • Ian Cleary – Twitter: @IanCleary – Website: http://www.razorsocial.com/ • Nichole Kelly – Twitter: @Nichole_Kelly – Website: http://www.socialmediaexplorer.com/ • Hootsuite – Twitter: @Hootsuite – Website: https://hootsuite.com/
  • 16. Resources: Infographics • Infographics – Rock Social Media in 30-minutes a Day: http://bit.ly/GOD9Sp – Data Never Sleeps: http://bit.ly/18g5ift – Best Times to Post: http://bit.ly/166d0KI – Most Desired Platform for Interactive Communication: http://bit.ly/GYtSI6 – 25 Awesome Social Media Tools Your Brand Should be Using: http://bit.ly/GYuXQ9
  • 17. Resources: Blogs & Articles • Blogs & Articles – Social Media Aggregators: What & Why: http://bit.ly/17EX8Jd – Regular use of social media: http://bit.ly/1bSMIhz – Is the Social Media Manager Really Dead? (And Why You Need Employee Advocates): http://bit.ly/1fyMhcX – 8 Social Media Tools in Beta – Q4 Report: http://bit.ly/16cDg0w – 21 Social Media Tool and Technology Tips that will Make your Day: http://bit.ly/166eSTG – 9 Tools to Improve Social Media Productivity: http://bit.ly/GYw4zv
  • 18. Resources: Blogs & Articles • Blogs & Articles – 5 social media tools to kickstart your business: http://bit.ly/GOEMzv – 50 Top Tools for Social Media Monitoring, Analytics, and Management: http://bit.ly/19K7b0v – 4 Daily Uses Of Social Media And The Tools To Help: http://onforb.es/GYyPAI – 10 of the Most Useful New Social Media Tools of 2013 (so far): http://bit.ly/1btjp0J – 24 Must-Have Social Media Marketing Tools: http://bit.ly/1hSH0d0 – Top 25 Social Media Management Tools for 2013: http://bit.ly/1cnb3J6
  • 19. Resources: Blogs & Articles • Blogs & Articles – 69 Free Social Media Monitoring Tools [UPDATE 2013]: http://bit.ly/19KaWCV – 10 Effective Tools to Aggregate All Your Social Media Updates: http://bit.ly/1fyT9qF – 15 lesser-known social media tools from 2012: http://bit.ly/1gGuMX0 – A Unique Social Media Aggregator: Organize Your Digital Information with Scruddle: http://bit.ly/17EZgRn
  • 20. REFERENCES
  • 21. References FriendlyConnect. (n.d.). Social media publishing tools [Image file]. Retrieved from http://www.friendlyconnect.com/wpcontent/uploads/Social-Media-PublishingTools.jpg Social media. (n.d.). [Image file]. Retrieved from http://download3.vmware.com/vmworld/2013/ socialmedia.jpg