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Social media & Telecom

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  • 1. SOCIAL MEDIAMARKETINGMarie-Paule OdiniHP Chief TechnologistEnterprise Service – Communication Media Solutions©2010 Hewlett-Packard Development Company, L.P. The informationcontained herein is subject to change without notice
  • 2. Marie-Paule Odini HP Chief Technologist – Communication & Media Solutions Professional Manage & Blogger Tweet on HP on hpcms TelecomIQ twitter account Professional Social Network 2 ©2009 HP Confidential And more … but “Personal”
  • 3. What is Social Media Marketing ?– Shift from conventional marketing with Web, Press and Media to Web2.0 and Internet/Mobile Internet Social Media– Content that attracts attention and encourages readers to share it with their social networks– Corporate messages that spread from user to user and resonates because it is coming from a trusted source, as opposed to the brand or company itself.– Leverages Popular Internet based social media services such as : • Blogs , Delicious , Digg , Facebook , Flickr , Foursquare (social network) , Hi5 , LinkedIn , MySpace , Reddit , Tagged , Tumblr , Twitter , YouTube , Vimeo , Xanga, Mobile Appstore, Advertisement/Mobile advertisement etc3 ©2009 HP Confidential
  • 4. The Social Media wave
  • 5. Social media in the world – Feb 2011 (official or estimate) users SMS 20 billion SMS Orkut 120 M users per day ww YouTube 1 billion video RenRen China 120M users viewed per day Tencent QQ China 700M users Bebo 120M Skype 560M users Vkontakte Germany 110M Microsoft MSN 550 M users Linkedin 90M Facebook 500M users Kaixin001 china 75M Microsoft Outlook 500 M users Flickr 40M Qzone china 400M users Lastfm 40M Hotmail 370M users Viadeo 30M Twitter 190M users Mixi Japan 22M Gmail 180M users Kohtakte Russia 16M 51.Com china 160M users Xing 10M5 Footer goes here
  • 6. Social Media Strategy Reference Web Site Blog RSS feed Forum Social Advertisement Games, Social Network Appstore Media Slides Document Podcast Video TVchannel6 ©2009 HP Confidential
  • 7. Social Media Strategy explained Type Media Summary Reference Wikipedia, Promote your business/capability by referencing in wikipedia, and GoogleSearch google search Blog Blogger, wordpress Establish a Blog and contribute regularly – link to popular people‟s blog to leverage their network Social Network Facebook, twitter, Create a facebook business account/Page, insert Facebook like button on linkedin your website.Create twitter account, be active, Follow popular twitter account in your domain, join linkedin Groups and contribute Slides, documents Slideshare, scribd Create slideset and post on slideshare, same for documents on scribd Video, TV Channel YouTube Post video podcast on YouTube, create your TVChannel and post video Podcast DigitalPodcastm, Post audioPodcast iTunes Advertisement, Games, Create fun video and brand them, then publish on social networks or Appstore appstore (facebook, YouTube, GetJar/iTunes etc). Create Games and Brand them. Create mobile app and post on Appstore Web Site, RSS feed Create a web site and add RSS feed, twitter link, facebook link etc7 ©2009 HP Confidential
  • 8. Step by Step Social Media Strategy * What •Product manager * How Set up a process An • Sales •Consumer * To And keep up with it ongoing • Innovation • business * Unlike process • events • industry forums 3- Analyze 4- Define 1- Define 2- Identify competition, owner, plan your Content 5- Launch, Define target (collect, company sources contribute, audience, format, post, value authors iterate goals, social comment, proposition format media track) Social media Social media Social media Social media is Social media Does not prevent Is work. You may be slow at effective if you evolve constantly. You from a clear need people to start. Set post regularly, be Stay tuned, Value Proposition contribute realistic active with the monitor and adapt objectives community8 ©2009 HP Confidential
  • 9. Measuring your impact with Social Media Mkgt – There are tools to measure your impact with social media marketing • Klout : http://www.klout.com provides a scorecard & analysis of your influence • Social network provide also their own tools themselves or via their ecosystem of „applications‟ , ie twitter • Grader : http://grader.com/ • Peerindex (beta) : http://www.peerindex.net/9 ©2009 HP Confidential
  • 10. A Great Opportunity for Enterprise Facebook „Like‟ Button on Web Pages - HP Slate 500 announced via Phil McKinney, HP PSG CTO Blog … and not via traditional Press Release or Media Conference - Twitter accounts - WebOS Feb9th event on http://bit.ly/fZYg4E1018 February 2011
  • 11. 5 billion mobile usersSMS is kingWith 6.1 trillion msg in 2010 Number 1 Social Media : More than 500 million users,In 201 over 85 % of new 1, 200 million access via their mobile. Average userhandsets will be able to has 130 friends. People spend over 700 billionaccess the mobile minutes per month on Facebookinternet1 in 5 user has fast mobileinternet (3G or more)1 billion mobile users do not Source: http://www.facebook.com/press/info.php?statisticshave a bank account 11 18 February 2011
  • 12. How Does this work ? 2G MS (voice only) CN Nb CS-MGW BSS A CS-MGW Abis Nc PSTN PSTN Mc Mc B BSC MSC Server C GMSC server BTS Gb VLR D Services Gs SS7 (SMS, location,2.5G (voice & data) H IM, billing, Policy, IuCS Advertisement) RNS Gr HLR AuC Gc IP/ATM ATM Iub IuPS Gn Gi PSDN RNC SGSN GGSN Node B3G UE (voice & data) CN — Core Network BSS — Base Station System MSC — Mobile-service Switching Controller Internet BTS — Base Transceiver Station VLR — Visitor Location Register BSC — Base Station Controller HLR — Home Location Register RNS — Radio Network System AuC — Authentication Server SGSN — Serving GPRS Support Node RNC — Radio Network Controller GMSC — Gateway MSC GGSN — Gateway GPRS Support Node
  • 13. Mobile Device Architecture Application Web engine Client software browser application SDK + J2ME Java engine, API, SDK execution engine Multiple Choice OS : Symbian,Windows,Apple, RIM,Linux,WebOS Chipset SIM card (SDK) (SDK)
  • 14. A huge opportunity For enterprise For Telecom For advertisers Operators to To target To reach Capture & billions of monetize Specific users Subscriber profile audience14 Marie-Paule Odini - HP
  • 15. Thank You15

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